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Home   Membership   SuperZoo   America's Family Pet Expo   Aug. 6, 2013

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SuperZoo completes another record-breaking show
SuperZoo continues its trend of explosive growth with another resoundingly successful show. This year's event, held at the Mandalay Bay Convention Center in Las Vegas, welcomed more attendees and exhibitors than ever. A direct reflection of the booming pet industry, SuperZoo solidified its status as the premier national event for pet retailers of all sizes.
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Lions and leopards running wild at SuperZoo 2013
By Clarice Brough
It's a crazy affair stepping onto the floor of a pet trade show. Despite your best plans and intentions, after you've entered, anything is possible. The 2013 SuperZoo trade show, produced by the World Pet Association, was held July 23-25 at the Mandalay Bay Convention Center in Las Vegas. This national trade show has long been a mainstay of serious pet industry people and once again a huge number of professionals came together, even more than SuperZoo 2012.
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Industry Pulse: Did you attend SuperZoo 2013?

Pet spending passes $60 billion
Marketing Daily
Consumer spending in the U.S. pet market will reach $62 billion in 2013, up 4.7 percent over 2012, according to U.S. Pet Market Outlook 2013-2014, a recently released study from market research firm Packaged Facts. Veterinary services and pet food make up the bulk of the market, with more than $21 billion each in sales projected for 2013. However, non-medical pet services — which includes grooming, boarding, training, and pet sitting/walking services — is growing at the fastest rate, at 6 percent annually.
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  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at

Making pets the investor's best friend
The Canberra Times
What began thousands of years ago, has blossomed into a multibillion-dollar industry. Originally an alliance where each benefited from the other's "special" abilities, it has now evolved into something much more.
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Researchers: Homemade dog food may be unsafe
Paw Nation
Each time pet food or treats are recalled due to some contamination, we're more tempted to ditch commercial pet food and start making our own at home. But a new study says that's not a good idea. Researchers at the University of California-Davis School of Veterinary Medicine say that most homemade dog food recipes are not nutritionally complete.
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Melissa's Aloe-Pet
Our product is designed to be used as a daily food supplement to strengthen the immune system. Melissa's Aloe-Pet can also be applied topically to provide immediate relief for skin irritations. Our product can also be used for: itchy skin, allergies, arthritis, strengthen immune system, and increased energy.
Award-Winning Hands-Free Pet Gate

Richell USA has been awarded by Pet Product News as a winner in the 2013 “Editor’s Choice Awards” for the Hands- Free Pet Gate! MORE

No business is too small for hackers
Fox Small Business
Whether it's a state sponsored cyber war, a hactivist or your run of the mill hacker, small-business owners have to be prepared if their computer resources go down. Most small businesses would survive a halt in operations for a short period of time, but if they can't access the Internet or client data for an extended amount of time it could mean the end of the business entirely.
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Facebook Graph search for small businesses
By Mayur Kisani
In January, Facebook started rolling out a highly anticipated beta version of a new search feature, Graph Search. It was initially thought to be Facebook's answer to traditional search engines like Google, but has turned out to be a much more specific and better search functionality within Facebook. Graph Search enables users to search for anything specific — what their friends like, which restaurants they have been to in a location — or something more personal like their photos from a specified time. So how can small businesses benefit from Graph Search?
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Canine Fitness Enhanced

Wearable Canine Fitness Apparel. Walk, run, fetch…whatever your dog does the gravity-enhanced K9FITvest™ was designed to do it too. The first wearable fitness garment designed for dogs to increase activity intensity, strength, endurance and calorie burn; while decreasing workout time. Help dogs stay fit with new activity apparel from DogTread®. *Patent Pending

5 ways to keep your pet happy when you're away
Much to their chagrin, our pets can't be with us all the time. And unfortunately, they tend to express this disappointment through destructive behaviors like shredding the couch, munching on a tasty shoe, or leaving smelly surprises around the house. Our animals act out because they miss us, and home just isn't the same without their favorite humans. Making small changes to their environment though can lead to significant improvements in their behavior, and may even save a few pairs of shoes. Here are 5 tips for keeping your pet from stressing out when you're away.
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Become a contributing writer
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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STOP! No more grass burn patches

100% natural, proven, trusted & convenient prevention & cure to pet grass urine burn marks. Available worldwide through distributors and retailers. Visit us at Superzoo Booth #4969. MORE”
Keep Pets Cool and Comfortable

The innovative puncture-resistant Chilly Mat keeps create a lower temperature than your pet’s body temperature. Available in 5 sizes, Chilly Mats keep pets comfy indoors and out! Come visit us at SuperZoo booth #5275

To survive in 10 years, your business will need…
By Emma Fitzpatrick
For any business, it's really easy to get caught up in the day to day, but stepping back and taking a look where your business needs to be is the key to success. Big or small, no business is guaranteed a fruitful financial year. In fact, maintaining your popularity with customers is hard work — and you always need to be 10 steps ahead. A recent study surveyed professionals about the next 10 years of marketing. Read on to discover what your business needs to remain thriving (and relevant) in 10 years.
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Dogs imitate novel human actions and store them in memory
Dogs can learn, retain and replay actions taught by humans after a short delay. According to a new study by Claudia Fugazza and Adám Miklósi, from Eotvos Lorand University in Hungary, this deferred imitation provides the first evidence of dogs' cognitive ability to both encode and recall actions.
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Missed last week's issue? See which articles your colleagues read most.

    SuperZoo displays latest, greatest pet products (KTNV-TV)
Global pet food market to reach $74.8 billion by 2017 (Pet Food Industry)
8 eco-friendly pet products made from bamboo (One Green Planet)
Dog finds a tiny kitten, risks everything to save her (BuzzFeed)
Get more Twitter followers (By Amber Bynum)

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Colby Horton, Vice President of Publishing, 469.420.2601
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