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Home   Membership   SuperZoo   America's Family Pet Expo   Aquatic Experience   Atlanta Pet Fair   August 12, 2014


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Pet boarding industry remains largely unregulated
The News Star
The pet boarding industry has exploded in recent years as attitudes shift from ownership to stewardship. While many pet hotel employees love cats and dogs as much as their owners, there are no specific government safeguards keeping them and the businesses they work for in line.
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3 powerful marketing tools to create customers for life
By Sydni Craig-Hart
As a small-business owner, you've probably given some thought to your target market. After all, you're not trying to sell life-coaching services to everyone in the world, right? You're simply trying to sell your product or service to the people who want and need it most. Finding out who those people are, and learning to connect with them in a meaningful way, is what marketing is all about. When you are clear about your target market, niche and ideal client, you're able to create marketing materials that easily turn prospects into paying customers.
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A new breed of homes provides 'pet suites' for owners' furry friends
Los Angeles Times
Upstairs, the master bathroom has a spa built for him and her modeled after a five-star resort, with dual showers and porcelain tile. Downstairs, there's another spa, but this one is strictly for paws and fur.
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PRODUCT SHOWCASE
  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at www.andis.com.
 


5 tips to market and grow your business via social media
Business Review Australia
Whether you are founding a startup, have a fledgling or established small business, or run a company that's at the top of the corporate world, your business can always benefit in some way from using social media.
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Hundreds more booths planned for SuperZoo 2015 to meet exhibitor demand
Pet Product News
Citing increased demand, the World Pet Association, the organization behind SuperZoo national show for pet retailers, carved out more than 200 additional exhibitor booths from the Mandalay Bay Convention Center show floor for SuperZoo 2015. This is good news for exhibitors who were left on the outside looking in for this year's show.
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PRODUCT SHOWCASE
  WaggWalker® by Bark Busters

Take the Lead and Get Tails Wagging with the WaggWalker® Communication Harness. With a simple "flick and release" of your leash, this revolutionary dog walking harness emits a gentle sound to get your dog's attention by communicating with him through operant conditioning to teach him how to walk at your side.
 


Innovative cat beds
Pet Age
While most cats have no problem sleeping their days away in cardboard boxes, their owners would prefer to have something more stylish in their home. Fortunately, the pet industry has answered that consumer demand with items such as space-saving hammocks that fit neatly under chairs, thermal-controlled cat nap mats and luxurious pet beds that double as practical cat carriers. The newest beds are eco-friendly, stylish and ready to attract any feline for a long nap, while also making customers happy.
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Become a contributing writer
MultiBriefs
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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PRODUCT SHOWCASE
  NV Pets Sales and Marketing
Grow your business with Organic and all-natural pet products from Wally’s Natural. Offer your customers certified USDA Organic Pet Ear Solution, an alcohol-free pet ear wipe. And, check out our certified and clinically tested flea and tick system for dogs and cats.

Order at www.WallysNatural.com, 1-800-215-1566 or contact your distributor.
 


SuperZoo grooming division results
Pet Product News
It's official: The results of the 2014 SuperZoo grooming competitions are set in stone.
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WPA makes $25,000 donation to HABRI
Pet Age
The World Pet Association donated $25,000 to help gather, fund and promote scientific research that demonstrates the human health benefits of pet ownership.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Pet industry sustainability push accelerates at SuperZoo 2014 (Pet Product News)
The future of business: Big or small, but not midsized (By Adrian Davis)
US demand for pet food packaging to reach $2.5 billion (Packaging World)
Perfecting partnerships (Pet Business)

Don't be left behind. Click here to see what else you missed.


 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Patrick McCoy, Senior Content Editor, 469.420.2603   
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