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Coast Tropicals

An industry leader providing quality livestock from around the world.


 

Strangulation of sleeping boys puts spotlight on pythons
National Geographic
The recent deaths of two young boys found strangled in New Brunswick, Canada, have been blamed on a snake that escaped from an exotic pet store located beneath the apartment where they were staying. The snake has been captured and is in police possession, according to a statement by the Royal Canadian Mounted Police.
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Gmail segregates 'Promotions': Why this won't slow down the email marketing machine
TIME
Gmail's new tabs system separates marketing messages into a "Promotions" box, making it easier than ever to ignore email ads. Yet one theory holds that Gmail's new design could actually make email marketing more effective.
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Want to be published?
MultiBriefs
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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PRODUCT SHOWCASE
  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at www.andis.com.
 


There's still time to enter the Pet Industry Awards
Pet Business World
The deadline for entries for this year's Pet Industry Awards is fast approaching, so if you haven't already entered now's your final chance!
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It's all about content
By Nikki Trufant-Wade
The world we live in has become a very different place in recent years. The invention of the smartphone, tablet and DVR, and the decline of the newspaper industry has changed what information we receive — as well as how and when we receive it. With so many outlets to choose from, getting the attention of consumers to generate traffic for your website and sales for your company has become much more of a challenge.
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Industry Pulse: Which is the best tip for content marketing?
ANSWER NOW

Last week's survey: Did you attend SuperZoo 2013?
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  FEATURED COMPANIES
Melissa's Aloe-Pet
Our product is designed to be used as a daily food supplement to strengthen the immune system. Melissa's Aloe-Pet can also be applied topically to provide immediate relief for skin irritations. Our product can also be used for: itchy skin, allergies, arthritis, strengthen immune system, and increased energy.
Popular Pet Gate Now Wider!

An update to Richell’s popular pet gate! New Wide Premium Plus Pet Gate with lockable door can fit door openings 55- 84” wide with its adjustable side panels. MORE


Facebook and small business: A match made in heaven?
Small Business Trends
Facebook, under investors' fire due to doubts whether it can generate income fast enough, is proving that partnering with small businesses saves the day: Advertising revenue is up by 61 percent to $1.6 billion — fueled by mobile and local ad sales. Looking into the numbers, let's just say that it's about time for Facebook to capitalize on the assets. According to the new data released by Facebook, people are well-connected with small businesses on Facebook.
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The taste test
Pet Business
Once a category in which price was all important, the cat nutrition segment is now largely focused on wellness — and retailers need to make sure they're keeping up with the trend.
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PRODUCT SHOWCASE
  K9FITvest
Canine Fitness Game Changer


Do More With Your Dog. Add versatility to any canine workout or activity with wearable Canine Fitness Apparel. The only fitness apparel for dogs that packs resistance, cooling, sensory integration and safety into one vest. Increase strength, endurance and calorie burn; while decreasing workout time. Recommended and used by Canine Professionals.
 


A successful website: 8 ways to get visitors to stick around
By Andrea Fischetti
When people land on your website, how much are they really engaging with your content? If you use Google Analytics, you should be able to make informed decisions about your website: knowing how much time people spend there, what pages they stay on or leave from and whether they return. Getting people to your site is a project in itself, but getting them to stay there and engage when they arrive is the hardest part. Here are eight sure ways to get them to stick around.
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Perfume for pooches: Dog Fashion Spa creates luxury products for pets
New York Daily News
Elena Volnova and Domenico Ponti have created an upscale line of shampoos, conditioners and even nail polishes for the pampered urban dog.
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  FEATURED COMPANIES
STOP! No more grass burn patches

100% natural, proven, trusted & convenient prevention & cure to pet grass urine burn marks. Available worldwide through distributors and retailers. Visit us at Superzoo Booth #4969. MORE”
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Keep Pets Cool and Comfortable

The innovative puncture-resistant Chilly Mat keeps create a lower temperature than your pet’s body temperature. Available in 5 sizes, Chilly Mats keep pets comfy indoors and out! Come visit us at SuperZoo booth #5275


Flat screens mean dogs are watching more TV
Fox News
Chew on this: Man's best friend is tuning in. A number of TV stations are now programming for dogs, the BBC reports, thanks to the prevalence of high resolution flat-screen TVs that can better engage a dog's eye.
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Mick, Boston terrier with swimmer puppy syndrome, learns to walk
Yahoo Shine
When Mick, a puppy born with swimmer syndrome, a condition that causes dogs' legs to be splayed so they can't walk, arrived at Sue Rogers's home in Upstate New York, she says she wanted to cry. Although she started the Mia Foundation to rehabilitate dogs and cats born with birth defects — animals who would otherwise be euthanized — Mick seemed like an especially tough challenge.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    SuperZoo completes another record-breaking show (SuperZoo)
Pet spending passes $60 billion (Marketing Daily)
Lions and leopards running wild at SuperZoo 2013 (By Clarice Brough)
Researchers: Homemade dog food may be unsafe (Paw Nation)
To survive in 10 years, your business will need… (By Emma Fitzpatrick)

Don't be left behind. Click here to see what else you missed.
 

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Colby Horton, Vice President of Publishing, 469.420.2601
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