Study: Most Online Retailers Let Easy Pickings Go By
from Internet Retailer
One of the easiest ways to save a sale is to send a reminder to a shopper who has abandoned a cart that there is still merchandise in the cart waiting to be checked out. Yet barely ten percent of the Internet Retailer Top 500 online retailers give shoppers the chance to retrieve an abandoned shopping cart, according to a test by e-mail marketing company Listrak.
Nine Ways to Advertise for Free
from SmartMoney's Small Biz
When sales slump due to a slow economy, a business owners first inclination is often to cut the marketing budget. After all, one has fixed costs and cash flow can be irregular. But marketing should be the last activity you eliminate or you risk an even faster downward spiral. Advertising your business and attracting new customers should be an ongoing process, and there are many things you can do that cost absolutely nothing.
Which Ad Strategy is Right For You?
"Half the money I spend on advertising is wasted," Philadelphia department store magnate John Wanamaker was famously quoted as saying. "The trouble is I donít know which half." Wanamaker's dilemma remains the bane of advertisers today - especially small-business owners on shoestring budgets. You've got to make every dollar count. And that means doing the math to calculate the return on investment on every advertising campaign you run.
Social Network Put to Work
from Sign On San Diego
Charlotte Russe and Petco Animal Supplies, both San Diego-based companies, are among the many retailers that have jumped on popular social networks, including Facebook and Twitter, in an effort to market themselves. According to forecasts from Forrester Research, spending on social media marketing will increase from $716 million in 2009 to more than $3 billion by 2014.
California Bill to Phase Out Puppy Sales Poised for Final Passage
The Assembly has already passed, and the Senate is on the verge of passing, legislation that will prohibit any person from having more than 50 "unsterilized dogs and cats at any time used for the purpose of breeding or raising dogs or cats for sale as pets, or for the purpose of producing offspring from dogs or cats for sale as pets." Because the number of dogs permitted under this bill is completely arbitrary, proponents are advocating for the lowest limit they believe will be adopted in law. Next year, they can come back and seek to limit it further.
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Officials: Trapper Faked Capture of 14 Foot Python
from Tampa Bay Online
The 14-foot Burmese python looks aggressive. The trapper nudges it with a plastic lid of a storage bin, and the snake hisses, shows its rows of teeth and lunges. It is great video that comes at a time when hysteria about pythons escaping into Florida's swamps and suffocating babies in Sumter County is at a peak. It just wasn't true. State wildlife investigators say the rescue was staged by the publicity hungry trapper.
Mars Donates $2 Million for Human-Animal Interaction Research
from Pet Product News
The Waltham Center for Pet Nutrition, a division of Mars Inc., recently committed more than $2 million to the Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD) for Human-Animal Interaction research (HAI). The NICHD, a division of the National Institutes of Health, will combine the donation with funding from the National Institute of Nursing Research to form what it says is the first formal program in HAI.
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GoPet dog-powered tread-wheels come in a professional series for dogs up to 22 inches in shoulder height and 120 lbs. Options include a training door and racing mat perfect for the salon, kennel providing hours of fun and exercise helping to eliminate frustration, aggression and boredom. More info
Trend: High Involvement Pet Foods and Feeding Plans
from Petfood Industry
According to the blogsphere and online pet community, making your dog and catís petfood at home with your own ingredients is the latest trend. But many animal nutritionists, veterinarians and petfood producers argue that the average pet parent doesnít know just what their pet needs in their bowls.
||Central Garden and Pet Co
||Church & Dwight Co., Inc.
||Del Monte Foods Company
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||Jakks Pacific, Inc.
||Kraft Foods, Inc.
||Oil-Dri Corporation of America
||Pet Ecology Brands, Inc.
||PetMed Express, Inc.
||Proctor & Gamble Company
||Spectrum Brands, Inc.
||VCA Antech, Inc.
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