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 WWPIA Pet Industry Briefs
Aug. 25, 2009
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Building a Culture of Employee Appreciation
from Inc.
David Brown thinks it's important to make his employees feel valued. So Brown, founder and president of Datotel, an IT services and data storage business in St. Louis with 38 employees, was dismayed when he realized his employee-of-the-month program wasn't helping morale. Recipients didn't seem enthusiastic about the award, which consisted of a $25 gift card, a perfunctory e-mail, and a mention on the company intranet. More     E-mail article

Create Vocal Brand Advocates
from SmartMoney's Small Biz
The ultimate goal of advertising is to make a sale. However, not every advertising investment is going to lead directly to sales. Sometimes an ad works not in driving an immediate sale but in building your small business brand or creating awareness of your products and services in consumers' minds. That's why calculating the return on your advertising investments can get tricky. More     E-mail article

The Next Evolution in Economics: Rethinking Growth
from The Harvard Business Review
The credit crunch has forced people across many sectors to rethink their assumptions about how they do business, the roles of the individual in the larger system, and the very future of the system itself. These reflections are beginning to bear fruit. We've begun to see a shift from the old, linear transaction-based approach to business toward a new, circular view, in which shared resources can better benefit all in a way that adds depth (and value) to this future economy. More     E-mail article

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Pet Insurance on the Rise
from The Baton Rouge Advocate
U.S. sales of pet insurance jumped 20 percent each year from 2003 to 2007, when they hit around $210 million, according to Packaged Facts, a market research firm based in New York. By 2012, the sales for the United States and Canada are expected to range from $756 million to $1.1 billion. More     E-mail article

MGP Ingredients Announces Sale of KC Facility, Pet Business to Seargeant's
from Comtex via Fox Business
MGP Ingredients, Inc. has announced the sale of its Kansas City, Kan., facility to Sergeant's Pet Care Products, Inc. The sale was completed for an initial payment of $3.6 million, with provision for additional earn out payments to be paid over time. The sale includes all equipment used for the production and packaging of pet-related products, which principally include extruded plant-based resins and finished pet treats. More     E-mail article

   Product Showcase: CritterTrail®

CritterTrail® habitats are designed for the health, security and comfort needs of your hamster or gerbil. Innovative features encourage interaction between owners and their pets. CritterTrail® is the only brand with Super Protect™ antimicrobial technology built-in to ensure a cleaner environment. Expandable Fun-nels™ and connectable accessories encourage activity and exercise. More info

Spay/Neuter Legislation Passes California Senate
from PIJAC
Senate Bill 250 was introduced earlier in this year's session and was amended several times in the Senate before a last minute passage. The bill provides licensing requirements for unaltered dogs/dogs and allows local governments to set licensing fees and penalties. SB 250 is set to be heard before the Assembly Committee on Appropriations on Aug. 27 at the Call of the Chair. More     E-mail article

Petsmart Same Store Sales Up Slightly in Second Quarter
from Pet Product News
Petsmart Inc. of Phoenix, Ariz., reported its same-store sales for its second quarter ended Aug. 2 increased slightly by 0.8 percent and expects same-store sales to remain flat during its third quarter. For 2009, the company expects same-store sales growth will be in the low-single digits. More     E-mail article

   Product Showcase: PetRun Treadmills

PetRun treadmills available in 6 durable models include a remote control to monitor speed, distance and exercise time, built to last a lifetime with an adjustable incline on most models, making storage easy and convenient for dogs 2 - 175 lb. The motor is barely audible. More info

Pet Care Tax Deduction Drawing Mostly Laughs
from ohmidog!
A new bill in the U.S. House that would allow pet owners to deduct up to $3,500 for “qualified pet-care expenses,” including vet bills, is drawing little attention and lots of laughs. Called the HAPPY (Humanity and Pets Partnered Through the Years) Act, the bill is designed to make it more affordable for people to provide the care their pets need, and less likely that pet owners pinched by the recession will abandon their pets. More     E-mail article

The Pet Care Trust News, August 2009
from The Pet Care Trust and WWPIA
The Pet Care Trust has renewed its partnership with The Florida Aquarium to continue the Fish in the Classroom (FIC) program through 2010. Under the terms of the agreement, the Tampa, Florida based public aquarium will provide training for up to 50 teachers to incorporate tropical fish keeping into their classroom curriculum. The Pets in the Classroom program is nearing completion as well, and the Sue Busch Memorial Awards are announced. More     E-mail article

Symbol Name Last Change
ALO ALPHARMA, Inc. 34.71   0.00%
CENT Central Garden and Pet Co 13.01   0.51%
CHD Church & Dwight Co., Inc. 57.25   0.57%
CLX Clorox Company 57.31   0.57%
CL Colgate-Palmolive Company 71.04   0.02%
DLM Del Monte Foods Company 10.39   0.11%
IAX International Absorbents, Inc. 3.15   0.10%
JAKK Jakks Pacific, Inc. 11.89   0.03%
KFT Kraft Foods, Inc. 28.62   0.08%
ODC Oil-Dri Corporation of America 15.80   0.13%
OPCO OurPet's Company 0.00   0.0%
PECD Pet Ecology Brands, Inc. 0.00   0.0%
PETS PetMed Express, Inc. 18.50   0.01%
PETM Petsmart, Inc. 22.63   0.28%
PFE Pfizer, Inc. 15.91   0.05%
PG Proctor & Gamble Company 52.02   0.01%
SGP Schering-Plough Corporation 26.97   0.35%
SPC Spectrum Brands, Inc. 0.63   0.00%
WOOF VCA Antech, Inc. 26.61   0.03%

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Separates feline waste
Great for well cats.
A must for sick cats.
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