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Indian dog food companies may record double-digit growth
The Times of India
Indian dog food companies are likely to clock a double-digit growth in sales in current fiscal and this growth trajectory is expected to continue in the coming years too, an industry official said.
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5 reasons why your pet blogging campaign may not perform to expectations
By Jackie Bay
Professional, well-financed pet blogger outreach campaigns can fall on their faces. I know because I've been a part of some of them. So why might blogging campaigns not perform the way you want them to? Honestly, this was one of my motivations for attending the most recent BlogPaws, the largest pet blogging conference. I wanted to meet pet bloggers and find out what it takes to have a successful campaign. While I don't profess to have the definitive answer, I can provide some solid reasons based upon my experience and some research I've found.
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Industry Pulse: Are pet blogger outreach campaigns an effective marketing tool?
ANSWER NOW


Proposed law would permit pets on Amtrak trains
Pet Product News
A bill winding its way through Congress would allow Amtrak passengers to bring their caged cat or dog aboard. The legislation has the support of 18 congressional co-sponsors and the Pet Industry Joint Advisory Council.
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PRODUCT SHOWCASE
  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at www.andis.com.
 


2nd dog joins Bo at White House
Pet Product News
The White House got a bit more crowded, as the First Family added a Portuguese water dog puppy named Sunny to the fold. Sunny joins First Dog Bo, also a Portuguese water dog, and makes a "perfect little sister,” noted The White House Blog. Blogger Hannah August reported that Sunny's breed was a good choice because of allergies in the Obama family.
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Is Facebook advertising right for your business?
By Liz Murphy
After Facebook's flat IPO performance and concerns surrounding the social network giant's ability to profit from their expansive mobile user base, the company's recent second-quarter earnings report was a welcome surprise to investors and stakeholders. But many business owners still have questions about whether to try their hand at Facebook advertising, in spite of the positive turn. Facebook offers a variety of ways to advertise, as well as customization options to control how much you spend and who sees your message. If you're thinking of advertising your brand on Facebook, here four tips to help you get started.
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  FEATURED COMPANIES
Melissa's Aloe-Pet
Our product is designed to be used as a daily food supplement to strengthen the immune system. Melissa's Aloe-Pet can also be applied topically to provide immediate relief for skin irritations. Our product can also be used for: itchy skin, allergies, arthritis, strengthen immune system, and increased energy.
Thoughtfully Designed Mobile Pet Pen

Richell’s beautifully crafted mobile pen has lots of high-end appeal with many safety features! Comes in two sizes perfect for small to medium dogs! MORE


Top dog: BarkBox's mission to reinvent the pet industry
Mashable
You get monthly shipments of beauty product, razors and healthy snacks, so why should Fido be left out of all the fun? Answer: He shouldn't.
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Wash car, groom pet at same time
Record-Journal
Coming soon, patrons of the Class Act Auto Wash will not only be able to wash their cars, they'll be able to wash their dogs.
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PRODUCT SHOWCASE
  K9FITvest
Canine Fitness Game Changer


Do More With Your Dog. Add versatility to any canine workout or activity with wearable Canine Fitness Apparel. The only fitness apparel for dogs that packs resistance, cooling, sensory integration and safety into one vest. Increase strength, endurance and calorie burn; while decreasing workout time. Recommended and used by Canine Professionals.
 


Surge in demand for pet insurance
Pet Business World
Dramatic changes to the life expectancy of household pets have caused a worldwide upsurge in the demand for pet insurance, with owners increasingly aware that treatments costing tens of thousands of dollars may lie in store.
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Woman uses medical marijuana to ease pets' pain
KDVR-TV
When her dog, Thor, became a teenager, Jessica LeRoux says she could tell the years were taking a toll on the black Labrador border collie mix.
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  FEATURED COMPANIES
STOP! No more grass burn patches

100% natural, proven, trusted & convenient prevention & cure to pet grass urine burn marks. Available worldwide through distributors and retailers.
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Advertise here!

To find out how to feature your company in the WPA Pet Industry Briefs and other advertising opportunities, Contact James DeBois at 469-420-2618.
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The most important employment documents
By D. Albert Brannen
Employment litigation can be expensive and time-consuming. An employer's success or failure in defending itself can turn on the law or the facts. Employers cannot do too much to change the law that applies to any given case. But, experience shows that employers can do a lot to shape the facts and to improve their position in employment litigation. Most of the time, this shaping of the facts depends on the documentation. Moreover, while the particular facts may be different from case to case, the same types of documents are at issue in nearly every employment law case.
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Want to be published?
MultiBriefs
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    WPA gears up for 1st-ever Aquatic Experience Show (Pet Business)
Experts recommend safety harness for pets traveling in cars (KHOU-TV)
Some Eukanuba, Iams dry foods recalled (Pet Product News)
Walmart to startups, more dip into pet health insurance (CNBC)
What does Gmail's new inbox mean for email marketing? (By Liz Murphy)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Patrick McCoy, Senior Content Editor, 469.420.2603   
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