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Pet market to reach $73B
Pet Age
The pet market is expected to have projected sales of $73 billion by the end of the 2014, with pet humanization being the driving factor, according to a study by Packaged Facts. "U.S. Pet Market Outlook, 2014-2015" reports that pet humanization has given rise to premium pet product shoppers across all platforms, and these consumers are influencing the industry.
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Lux hotel manager: Little difference between people, pets
The Washington Post
Hotel manager Dixie Eng stops by a room to check on an overnight guest. Classical music plays while guests sleep. Some have brought blankets and toys — reminders of home. Signs on each door give a hint of the personalities within: separation anxiety, escape artist, poo eater.
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Number and variety of senior dog care products growing
Pet Age
Aging is just a part of life. There is no way of aging without health issues. There are countless remedies for human senior care, but what about senior dogs? "Senior pet owners need to have a better visual of what is available," said Susan Weiss, president of Ark Naturals.
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PRODUCT SHOWCASE
  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at www.andis.com.
 


New York pet store celebrates reopening by donating to shelter
Pet Business
Greenport, New York-based Harbor Pet, which is now under new management, recently celebrated its grand reopening, and helped support the North Fork Animal Welfare League of Southold.
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PRODUCT SHOWCASE
  WaggWalker® by Bark Busters

Take the Lead and Get Tails Wagging with the WaggWalker® Communication Harness. With a simple "flick and release" of your leash, this revolutionary dog walking harness emits a gentle sound to get your dog's attention by communicating with him through operant conditioning to teach him how to walk at your side.
 


Become a contributing writer
MultiBriefs
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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PRODUCT SHOWCASE
  Add pop to your leash wall!
NV Pets Sales and Marketing is the US importer for ROK Straps, the 3 – 1 Stretch leash. ROK Straps are made out of extruded UV stabilized rubber with a unique nylon web cover. ROK Straps comes in 4 leash sizes, 12 colors and has matching adjustable collars. ROK Straps has an unconditional 1 year guarantee. ROK Straps has been sold in the US for over two years with major success. For more info please click here.
 


Homebuilders focus on catering to family pets
The Associated Press via The Seattle Times
Real estate officials say building homes designed to cater to pets is a new concept, but that remodels for pet owners have been available for some time.
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Pet talk: Pet-sitting a rewarding career for dedicated animal lovers
The Oregonian
If you love animals and think you're ready to trade your desk job for the dog park, then pet-sitting might be the right fit for you. Americans spent $55.7 billion on their pets last year, according to the American Pet Products Association, and $4.4 billion of that was spent on pet services such as grooming, boarding and pet-sitting.
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Treat manufacturer makes its industry debut
Pet Business
Look Who's Happy, a Gainesville, Georgia-based pet food and treat manufacturer, has unveiled its debut products. The company launched eight stock-keeping units under two product lines: Fetch'n Fillets and Tempt'n Tenders.
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Pedigree adult dry food recall expanded
Pet Product News International
Some 15-pound and 55-pound bags of Pedigree Adult Complete Nutrition dry dog food might contain metal fragments. Erring on the side of caution, Mars Petcare, makers of Pedigree, headquartered in Franklin, Tennessee, expanded the earlier voluntary recall — still in effect — involving 15-pound bags of Pedigree Adult Complete Nutrition sold Aug. 18-30 at Dollar General stores in Perryville and Cabot, Arkansas; Baton Rouge, Calhoun, Hineston, Jonesville, Pineville and Slaughter, Lousiana; Magnolia, Mississippi; and Memphis, Tennessee.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Best cars for dogs, according to Auto Trader (Chicago Tribune)
7 crazy new products you can buy to spoil your pet (Time)
Will new federal rules make flights safer for pets? (Mother Nature Network)
Bubonic plague found in Colorado fleas (Mother Nature Network)
Study offers surprising look at true health of cats (Veterinary Practice News)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Bianca Gibson, Executive Editor, 469.420.2611   
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