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Pet businesses will prosper: Industry trends for 2014 and beyond
By Clarice Brough
Is your pet business stoked for the industry trends of 2014 and beyond? If you own a pet store or another pet-related enterprise, chances are your business concerns are similar to those of most pet operations across the United States. Here's a brief overview of the past trends, where we are now and the future outlook. As a pet industry player you will quickly learn how you and your business can prosper.
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Industry Pulse: What do you think about the pet industry outlook?
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Last week's survey: Do you use Google Analytics to measure your website traffic?
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The social media stats mobile marketers must know
Mobile Marketing Watch
Think you're a social media marketing guru in possession of all the knowledge you need to make the most of social media in your marketing efforts? Chances are, you're still bound to learn something from this highly insightful new infographic from The Website Marketing Group.
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PRODUCT SHOWCASE
  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at www.andis.com.
 


Working like a dog: Meet the woman who eats dog food for a living
New York Daily News
Human taste tester Lucy Postins samples ingredients in gourmet dog food for a "human grade" rating.
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Better Business Bureau: Scams target pet owners online
Idaho Statesman
Last year, Americans spent more than $53 billion on pet food, veterinary care, kennels, grooming and services, according to the American Pet Products Association. Trade group president and CEO Bob Vetere says it's an increase of 5 percent from 2011. As to grooming, boarding and pet sitting, it grew by as much as 10 percent during the same time, reaching almost $4.4 billion. This spending also increases fraud. Scam artists realize how much people love their pets, and the bad guys are lining up to take advantage.
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Top dog: BarkBox's mission to reinvent the pet industry
Mashable
You get monthly shipments of beauty product, razors and healthy snacks, so why should Fido be left out of all the fun? Answer: He shouldn't.
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  FEATURED COMPANIES
Thoughtfully Designed Mobile Pet Pen

Richell’s beautifully crafted mobile pen has lots of high-end appeal with many safety features! Comes in two sizes perfect for small to medium dogs! MORE
Melissa's Aloe-Pet
Our product is designed to be used as a daily food supplement to strengthen the immune system. Melissa's Aloe-Pet can also be applied topically to provide immediate relief for skin irritations. Our product can also be used for: itchy skin, allergies, arthritis, strengthen immune system, and increased energy.


Share your knowledge
MultiBriefs
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Strategies: What social media can and can't do for small business
Denver Business Journal
Social media is a many-splendored thing to some, a necessary evil for others. Then, there's a group of steadfast small-business owners who ignore it altogether. Regardless of your position about social media, it's here to stay — and all indications point to its increasing influence on small-business fortunes.
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PRODUCT SHOWCASE
  K9FITvest
Canine Fitness Game Changer


Do More With Your Dog. Add versatility to any canine workout or activity with wearable Canine Fitness Apparel. The only fitness apparel for dogs that packs resistance, cooling, sensory integration and safety into one vest. Increase strength, endurance and calorie burn; while decreasing workout time. Recommended and used by Canine Professionals.
 


5 small business social media mistakes
Small Business Trends
Small businesses can use social media to boost sales and gain attention from potential customers. Unfortunately, a lot of small businesses make mistakes when trying to harness the power of social media. Some of those are rookie mistakes that are easy to avoid, if you just are conscious of them and work to handle them differently. The following are five of the biggest small business social media mistakes to avoid.
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Pet Industry Awards finalists revealed
Pet Business World
The shortlist for the fifth annual Pet Industry Awards have been revealed by the Pet Industry Federation. The caliber of the nominations received from pet businesses has been the highest seen in the competition's history, and judging panels now have the unenviable task of whittling these finalists down to winners.
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  FEATURED COMPANIES
STOP! No more grass burn patches

100% natural, proven, trusted & convenient prevention & cure to pet grass urine burn marks. Available worldwide through distributors and retailers.
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Advertise here!

To find out how to feature your company in the WPA Pet Industry Briefs and other advertising opportunities, Contact James DeBois at 469-420-2618.
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Dog and cat lovers driving digital pet market
Global Times
"Buying online is just more convenient and cost effective," Xiao He said. "I don't need to waste time in traffic getting to a shop; it takes seconds for me to click on what I want and then I make the order."
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Robotic pet care: While you're at work, this bot takes care of your best friend
VentureBeat
Stuck at work doing overtime and not able to get home to feed your pet? No need to worry; just pick up your smartphone. With the press of a button, you're able to dispense food from Korean startup SinglePet's hardware at home. The service even allows pets and their owners to interact through a live video stream direct to a mobile handset whenever and wherever they are so that you easily can check up on your pet at anytime.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    A guide to Google Analytics for small businesses (By Mayur Kisani)
Pet product merchants differentiate themselves to succeed (Multichannel Merchant)
Pet tech: Wearables aren't just for humans anymore (CNBC)
The right side is the wrong side (By Mark MacDonald)
Pampered pets create opportunities (Sioux Falls Business Journal via The Argus Leader)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Patrick McCoy, Senior Content Editor, 469.420.2603   
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