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 WWPIA Pet Industry Briefs
September 15, 2009
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The Theatre of the Brand
from Retail Customer Experience
Smart companies are implementing ways to take the in-store experience beyond the lease line to extend brand affinity, drive consumer behavior and provide relevant lifestyle content to the consumer. All these advancements aim to enhance the shopping experience, lifting it to more than just a trip to a store, but rather a theatrical experience where purchasing merchandise is only part of the journey. More
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Set Your Company's Message Free
from Entrepreneur
Let go of the idea that you need complete control over your message. Very few companies are able to maintain control and still create buzz. Apple comes to mind, but think about how much the company must spend - all the time and resources necessary to maintain such a tight-lipped atmosphere. For most of us, it's better to throw the message out there and then let it do its work.  More
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CDOC Helps Trigger Defeat of Mandatory Spay/Neuter Bill SB250 in State Senate
from PR Newswire via Reuters
Due in part to the legislative advocacy efforts of Concerned Dog Owners of California (CDOC) and partner groups, the State Assembly voted 28-42 to reject SB250 which would require mandatory spaying and neutering of California's pet dogs and roaming pet cats and add millions to local government costs.   More
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CritterTrail® habitats are designed for the health, security and comfort needs of your hamster or gerbil. Innovative features encourage interaction between owners and their pets. CritterTrail® is the only brand with Super Protect™ antimicrobial technology built-in to ensure a cleaner environment. Expandable Fun-nels™ and connectable accessories encourage activity and exercise. More info

Look What Cesar's Stepping Into Now
from ohmidog!
TV's "Dog Whisperer" has sniffed out some new turf: He's launching a magazine that will hit newstands next week. The magazine - dubbed Cesar's Way - will be a joint venture between Cesar Millan and the New York sports management and entertainment firm IMG, the Wall Street Journal reports.  More
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Opinion: A Dog Breed Ban Doesn't Increase Public Safety
from The Denver Post
The American Humane Association, headquartered in Denver, strongly opposes the current dog-breed bans in Denver and Aurora. American Humane believes no breed automatically poses a high risk of attack, and that it is unjust to punish loving, responsible dog owners merely because of a breed's reputation.  More
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   Keeping Pets Out of Shelters and in Their Loving
   PERMANENT Homes "Add$Up"
   To PERMANENT Revenue in Pet Supply $ales!

Generate additional PERMANENT revenue in ALL pet supply categories! Don't let customers reach that point of frustration caused by the #1 'natural' pet misbehavior, causing them to make that heartbreaking decision to give up their loving pet to a local shelter, "repeated HOUSE SOILING!" Most will never again embrace another pet, leading to shelter overcrowding and $eriously affecting your bottom line in ALL categories forever! Finally, an answer for Pets, their Owners and You! Click here to learn more.

New Government Consumer Website Includes Pet Food Recall Info
from Pet Product news
The United States Department of Agriculture and the United States Department of Health & Human Services launched a food safety consumer website that will include pet food recall information. "We want to protect pets and animals so we will include information as it comes up," said Vicki Rivas-Vazquez, a spokeswoman for HHS.  More
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Schools Fight Families Over Autism Service Dogs
from NBC
Like seeing-eye dogs for the blind, trained dogs are now being used to help autistic children deal with their disabilities. But some schools want to keep the animals out, and families are fighting back. Two autistic elementary school students recently won court orders in Illinois allowing their dogs to accompany them to school. Their lawsuits follow others in California and Pennsylvania over schools' refusal to allow dogs that parents say calm their children, ease transitions and even keep the kids from running into traffic.  More
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   Product Showcase: GoPet Dog-powered Tread-wheels

GoPet dog-powered tread-wheels come in a professional series for dogs up to 22 inches in shoulder height and 120 lbs. Options include a training door and racing mat perfect for the salon, kennel providing hours of fun and exercise helping to eliminate frustration, aggression and boredom. More info

Sweater Weather
from Pet Style News
In just a few weeks, we'll be feeling that familiar nip in the air. Kids will return to school, beach days will grow less and less common, and the warm colors of autumn will begin to emerge on the foliage. There's something about this time of year that makes a sweater feel so good. And that offers retailer the perfect opportunity to get customers thinking about fall fashion for their pets.  More
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Separates feline waste
Great for well cats.
A must for sick cats.
User-Eco Friendly

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