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An industry leader providing quality livestock from around the world.


 

The changing face of pet ownership
Pet Business
The pet industry will have to respond to fundamental changes in consumer demographics in order to maintain success to the year 2020 and beyond.
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Let your customers come up with content for your marketing efforts
By Cindy Woudenberg
These days there is a tremendous amount of content available to your customers and prospects online. That makes it essential for you to engage in and play in the marketing space of social media, online public relations, blogger relations, and article and email campaigns. The onslaught of information for customers has now forced businesses to become even more creative, engaging and entertaining. You literally have to fight for your brand online, and engage with a new breed of customer.
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PRODUCT SHOWCASE
  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at www.andis.com.
 


Variety's a virtue when it comes to pet food
Miami Herald
Q: My wife and I disagree about feeding our pets. She says we should stay with one brand of food as long as it's working. I think it's better to offer them variety by switching brands every few months. Your advice?
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Share your knowledge
MultiBriefs
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Is Pinterest right for your brand?
Social Media Today
With more than 70 million users, 2.5 billion page views monthly, an average time spent of 14 minutes and 9 million users who connect their Pinterest account to Facebook — it is FAR more robust than most marketers realize. Interestingly enough, only 20 percent of the content pinned is original, meaning 80 percent of all activity is re-pins.
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  FEATURED COMPANIES
Award-Winning Také Doggy Dining Tray

This stylish Bamboo dining tray is great for all dogs to eliminate the discomfort of bending over to eat. The tray adjusts to three height levels. MORE
STOP! No more grass burn patches

100% natural, proven, trusted & convenient prevention & cure to pet grass urine burn marks. Available worldwide through distributors and retailers.
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Tweaking your tweets for repeat
By Emma Fitzpatrick
In the realm of social media, we're still learning how to best measure our business success. The medium is still new, so the best way to see how we're doing hasn't been fully established yet — but we are learning. Each social media platform is different, so you need to measure its success in a different way. As far as Twitter goes, one of the best indicators of success is how many times your tweets are retweeted.
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Industry Pulse: Which is the biggest Twitter no-no?
ANSWER NOW


Former Heinz executives cook up warm pet food lines
Pittsburgh Post-Gazette
For dogs — animals that lead with their noses — both dry kibble and canned wet food served at room temperature seem to be lacking a little something. "I've always had this idea of warm food," said Rich Rothamel, who has spent years working on pet food products for companies such as H.J. Heinz, Del Monte Foods and Walmart.
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PRODUCT SHOWCASE
  K9FITvest
Canine Fitness Game Changer


Do More With Your Dog. Add versatility to any canine workout or activity with wearable Canine Fitness Apparel. The only fitness apparel for dogs that packs resistance, cooling, sensory integration and safety into one vest. Increase strength, endurance and calorie burn; while decreasing workout time. Recommended and used by Canine Professionals.
 


At PIJAC, every day is bring-your-pet-to-work day
POLITICO
While there are plenty of quirky offices around Washington, few can match the accommodations at the Dupont Circle offices of the Pet Industry Joint Advisory Council, which advocates on behalf of pet ownership.
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Getting started with Facebook Ads
By Mayur Kisani
According to Facebook, "People who like your page spend an average of two times more as your customers than people who aren't connected to you on Facebook." This statement itself makes it very important for your business to reach the right people using Facebook Ads. Read on to learn the basics of setting up your Facebook Ad campaign.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    USDA cracks down on Internet pet sales (Pet Product News)
New devices mind pets while owners are away (The New York Times)
Lawsuit claims Whole Foods sold unapproved pet products (Pet Product News)
Direct marketing and social media — A perfect match (By Archita Datta Majumdar)
Pinterest to send alert when retail item is available (Pet Age)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Patrick McCoy, Senior Content Editor, 469.420.2603   
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