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Home   Membership   SuperZoo   America's Family Pet Expo   Aquatic Experience   Atlanta Pet Fair   September 30, 2014

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Aquatic Experience surfaces in Chicago for a 2nd go-round
Pet Product News International
When the World Pet Association of Monrovia, California, decided to elevate the Aquatic Experience portion of its America's Family Pet Expo, an annual pet and pet products trade show held in Orange County, California, to full trade show status, the positive buzz in the aquarium hobby and industry was evident. While the WPA plans and will oversee the Aquatic Experience trade show, the details as they pertain to aquarists and aquatic industry exhibitors who will be there are decided by the WPA's Aquatic Committee.
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Ultra Paws acquires Pedigree Perfection International Inc.
Pet Products News International
Ultra Paws, a dog gear and apparel producer based in Baxter, Minnesota, had long-admired Pedigree Perfection International Inc.'s products, particularly the Sunrise, Florida-based company's all-weather waterproof PawTectors dog boots. One thing lead to another, and now Ultra Paws has disclosed that it has purchased Pedigree Perfection, including all of its products, patents and trademarks, after being approached by Pedigree co-founder Rhonda Meloro about selling the business.
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Coastal Pet Products awards scholarships to animal behavior college students
Pet Business
Coastal Pet Products awarded two Animal Behavior College Dog Obedience Program students with scholarships of $500 each. The recipients, Ashlie Bonicelli of Aurora, Colorado, and Paul D. Lopez of Homestead, Florida, were selected for their commitment to the dog training profession. "Coastal Pet Products is pleased to have the opportunity to support educational opportunities such as this one," said Diane Thomas, marketing manager.
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  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at

Cardinal taps Crystal winners
Grooming Business
No stranger to success, National Certified Master Groomer Lindsey Dicken was named American Groomer of the Year for the second year in a row at the 26th Annual Cardinal Crystal Grooming Achievement Awards held at the SuperZoo trade show in Las Vegas in July. The awards honor groomers and other professionals by recognizing outstanding achievement in several categories.
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  WaggWalker® by Bark Busters

Take the Lead and Get Tails Wagging with the WaggWalker® Communication Harness. With a simple "flick and release" of your leash, this revolutionary dog walking harness emits a gentle sound to get your dog's attention by communicating with him through operant conditioning to teach him how to walk at your side.

Aquatic Experience — Chicago to take center stage in November
Pet Business
The aquatics industry will soon swim its way into the spotlight again, as the World Pet Association hosts the Aquatic Experience — Chicago, being held Nov. 7-9, at the Renaissance Schaumburg Convention Center, in Schaumburg, Illinois. The show made its debut on the pet industry trade show circuit last year, and the WPA promises an expanded, even more dynamic fishbowl, if you will, this year.
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  Add pop to your leash wall!
NV Pets Sales and Marketing is the US importer for ROK Straps, the 3 – 1 Stretch leash. ROK Straps are made out of extruded UV stabilized rubber with a unique nylon web cover. ROK Straps comes in 4 leash sizes, 12 colors and has matching adjustable collars. ROK Straps has an unconditional 1 year guarantee. ROK Straps has been sold in the US for over two years with major success. For more info please click here.

API adds aquariums to offerings
Pet Business
Mars Fishcare North America's API brand has introduced 12 betta bowls and aquarium kits. In an effort to make new aquarists successful and grow the fish business, all API aquarium kits come with API Perfect Start, an aquarium starter program that educates new aquarists on essential fish-care products and provides clear and easy-to-read instructions.
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WPA honors Cardinal's Tony de Vos
Grooming Business
The World Pet Association honored Tony de Vos, president and CEO of Cardinal Laboratories, with its Lifetime Achievement Award. The award was presented at the SuperZoo trade show, which was held in Las Vegas July 22-24. "Over the past 42 years, Tony de Vos has selflessly led and mentored those in the pet business on natural pet products, and ecological and sustainable business practices," said Michael Twain, vice chairman of WPA.
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Become a contributing writer
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Missed last week's issue? See which articles your colleagues read most.

    Wearable tech goes to the dogs (WJXT-TV)
Pet store retailer goes on pet food diet for 30 days to showcase its nutrition (Pet Product News International)
10 dangerous human foods for pets (Care2)
Electronic cigarette craze harmful to pets (Lima News)
Massages and psychics? 10 crazy amenities just for pets (Yahoo Travel)

Don't be left behind. Click here to see what else you missed.

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Bianca Gibson, Executive Editor, 469.420.2611   
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