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An industry leader providing quality livestock from around the world.


Sources: Phillips Pet Food & Supplies exploring sale of company
Phillips Pet Food & Supplies is in talks to sell the distribution company to potential buyers in a deal that could be worth nearly $600 million, three sources familiar with the matter said. Founded in 1938, the family-owned and operated business has hired Harris Williams to seek buyers in a process that has recently kicked off, two of the sources said.
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5 online marketing trends affecting small businesses beyond 2013
Search Engine Journal
Today, there are so many different aspects of online marketing. Search has changed. SEO has changed. There are a million different social media networks. It's hard to know what is important and what is best left alone. However, there are a few key areas where you can feel safe investing your time and money.
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  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at

What is the best method to train your dog?
By Yvonne Fehr
Wouldn't it be nice if there was a simple answer to this question? The wide array of methods and theories can be quite overwhelming. Who has time to read all the books that are available on this topic? Even the definition of dog training varies among dog owners, complicating matters further. The good news is that there are some foundational tips you can implement to set your dog up for success.
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Share your knowledge
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Last week's survey: Which is the biggest Twitter no-no?

The reality of social media marketing crushes expectations
Posting pictures on Facebook and interacting with fans may sound like fun, but that's not always the case. When you're running a business, it can be just one more job to do. It's also a task with an uncertain return on the investment of your time and money. All this may make one yearn for the days when all you needed to market your business was to run a print ad somewhere.
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Award-Winning Také 3-Step Pet Stool

Need a way for your pet to climb up on the couch or bed? This bamboo pet stool includes three slip-resistant steps to making climbing easy. MORE
STOP! No more grass burn patches

100% natural, proven, trusted & convenient prevention & cure to pet grass urine burn marks. Available worldwide through distributors and retailers.

A special purchase to curb behavior could, just as easily, terrify a pet
The New York Times
What works for one pet may prove disastrous for another: different pets, different temperaments and different owners. Nonetheless, it can be useful to hear what some animal behavior experts and longtime pet owners suggest — or don't — and why.
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The forgotten history of pet food
Open a bag or can of food and easily feed Fido or Garfield. Not as easy is picking those bags or cans from the hundreds of brands displayed on the countless aisles at the pet store, superstore, or feed store. Even the supermarkets have generous brand offerings.
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Canine Fitness Game Changer

Do More With Your Dog. Add versatility to any canine workout or activity with wearable Canine Fitness Apparel. The only fitness apparel for dogs that packs resistance, cooling, sensory integration and safety into one vest. Increase strength, endurance and calorie burn; while decreasing workout time. Recommended and used by Canine Professionals.

How much are you leaving on the table? Improving your business's after-tax financial efficiency
By David B. Mandell, JD, MBA, and Carole Foos, CPA
Most pet products businesses strive to achieve two goals in their business — to "do good" by providing a quality product to customers or clients; and to "do well" in terms of financial rewards. Unfortunately, as to the second goal, many pet products business owners do not operate their businesses with optimal after-tax efficiency. In fact, we often see businesses of all types leaving tens of thousands of dollars "on the table" each year — which can equate to nearly $1 million of lost wealth over a career for an executive or owner. The good news is that many of you reading this can likely improve your post-tax bottom line in a number of ways and this article provides pet products business owners a number of ideas to make such improvements in 2013.
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Missed last week's issue? See which articles your colleagues read most.

    The changing face of pet ownership (Pet Business)
Variety's a virtue when it comes to pet food (Miami Herald)
Let your customers come up with content for your marketing efforts (By Cindy Woudenberg)
Former Heinz executives cook up warm pet food lines (Pittsburgh Post-Gazette)
Is Pinterest right for your brand? (Social Media Today)

Don't be left behind. Click here to see what else you missed.

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Patrick McCoy, Senior Content Editor, 469.420.2603   
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