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An industry leader providing quality livestock from around the world.


 

Pet product myths debunked
PawNation
Most pet owners will admit that while their animal companions are wonderful, intelligent and talented, they can sometimes be a little confusing. And by a little, we mean a lot. Thankfully, there are experts who can help us better understand our furry and feathered friends. Celebrity veterinarian Dr. Patrick Mahaney is here to answer all of your perplexing pet questions about what products your animals need and how to use them safely.
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Follow industry trends: Grow the most successful pet business
By Clarice Brough
The future is yours if you make the right moves. Pet industry trends indicate that business is strong and growing for pet professionals and product retailers. For the last five years there has been an overall 3.4 percent annual increase to industry revenue, and the industry is projected to grow 4 percent annually through 2018. But the trends also indicate that to be prosperous, changes will have to occur.
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PRODUCT SHOWCASE
  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at www.andis.com.
 


Choosing the right font for your brand
By Jessica Taylor
Whether you're coming up with a new logo, business card, brochure or website, fonts can say a lot about you and your business. Typography helps create an experience for your audience before they have even read a word; it tells a story about you and your business. Recently, we've seen two large companies, Yahoo and Google, change their logos. But, unless you've studied the design of these two logos, it's hard to tell the difference.
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Whole Foods adds exclusive pet product line
Pet Product News
Whole Foods Market has unveiled Whole Paws, a line of 24 products for dogs and cats, ranging from adult dog food and training treats to canned cat food and litter. The Austin, Texas-based national supermarket chain described the items as "premium value."
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Self-examination
Pet Business
Five retail executives discuss the pet industry's strengths, weaknesses, opportunities and threats, as well as how these factors are affecting their businesses.
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  FEATURED COMPANIES
Award-Winning Také One-Touch Pet Gate

This beautifully crafted bamboo gate is a "tension-mount" design. The "one-touch" handle can be used with one hand, while the lockable gate door provides pet security. MORE
STOP! No more grass burn patches

100% natural, proven, trusted & convenient prevention & cure to pet grass urine burn marks. Available worldwide through distributors and retailers.
MORE


The top 7 social media marketing trends that will dominate 2014
Forbes
With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources. And as we move into the latter half of 2013, it's important to look ahead to where social networking is going, and how we can get on board.
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Using Quora for business
By Mayur Kisani
If you are an entrepreneur or small business owner, you should know about Quora. Founded by two former Facebook employees, Adam D'Angelo and Charlie Cheever, this easy-to-navigate Q&A site has been growing considerably and generating a lot of buzz. Quora offers a platform for businesses and their marketers to execute a variety of marketing tactics and strategies to grow their business. Read on to learn how.
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Industry Pulse: Does your business have a presence on Quora?
ANSWER NOW


PRODUCT SHOWCASE
  K9FITvest
Canine Fitness Game Changer


Do More With Your Dog. Add versatility to any canine workout or activity with wearable Canine Fitness Apparel. The only fitness apparel for dogs that packs resistance, cooling, sensory integration and safety into one vest. Increase strength, endurance and calorie burn; while decreasing workout time. Recommended and used by Canine Professionals.
 


Share your knowledge
MultiBriefs
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Dogs get royal treatment for Halloween
Pet Product News
Princesses, Minions and clowns are sure to show up on doorsteps this Halloween. And that's just the canine trick-or-treaters.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    5 online marketing trends affecting small businesses beyond 2013 (Search Engine Journal)
Sources: Phillips Pet Food & Supplies exploring sale of company (Reuters)
What is the best method to train your dog? (By Yvonne Fehr)
How much are you leaving on the table? Improving your business's after-tax financial efficiency (By David B. Mandell, JD, MBA, and Carole Foos, CPA)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Patrick McCoy, Senior Content Editor, 469.420.2603   
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