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 WWPIA Pet Industry Briefs
Oct. 14, 2008  
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Longer Living, Healthier Pets Boost Pet Meds Industry
from The International Business Times
At the center of robust global animal health product growth, the U.S. market for pet medications is going gangbusters, says a new report from market research publisher Packaged Facts, with continued double-digit sales gains predicted for the foreseeable future as all of the world's largest pharmaceutical companies move full-force into the segment, adapting human technologies and developing pet-specific ones. More

Five Emerging Pet Food Trends
from Petfood Industry
According to Euromonitor International, rabbits, guinea pigs, chinchillas and other small herbivores are growing in popularity, particularly in urban areas. Their small size, life span and the fact that they do not need as much attention and exercise as a larger pet has made them popular with busy professionals and those living in apartments. More

Kentucky Fish Transportation Law Would Demand New Permits
from The Pet Industry Joint Advisory Council
If made effective, this regulation would not allow an individual, corporation, or other business entity to transport fish, fish eggs, live bait or other aquatic organisms into, within, or through Kentucky until an approved Fish Transportation Permit is in their possession. Also, before a permittee can transport any live fish or fertilized eggs from a facility in a known VHS positive state that is not listed on an issued Fish Transportation Permit he/she must notify the department; and if approved, be sent an updated Fish Transportation Permit listing the approved facility. More

Dogs are Kids’ Best Friend in Fighting Obesity
from The Age Australia
Forget free fruit in schools and kiddies' boot camp — the new frontier in the battle of the bulge could be the family dog. As experts grapple with Australia's escalating childhood obesity epidemic, new research has found owning a pet could keep children slim and healthy. A Deakin University study found that young children who own a dog are less likely to be overweight or obese compared with those who do not have one in the family home. The study of more than 1100 children aged five to 12 found they were in much better shape if they had a dog, even if they did not walk it regularly. More

Alorad Inc., Acquires
from Market Watch
Online business development company, Alorad, Inc.'s recent acquisition of online discount pet meds store,, means that more pet owners will have the opportunity to save money when they purchase brand name pet medications for their puppies, dogs, cats and kittens. The pet pharmacy guarantees the greatest savings online for pet meds, cages and pens, accessories, bedding, leashes and collars. The over-the-counter pet medications pharmacy features major brand name products including Frontline, Frontline Plus, Advantage, K9Advantix and Program. More

Six Tips for Online Customer Service
from Inside Retailing Online
Today, the success of every online retailer depends on translating that knowledge into the reality of the customer experience. If you don’t make people feel good about doing business with you, you’ll lose them to someone who does – especially in a world where customer loyalty is just a click away. How do you react when you have a bad online service experience? In a recent Harris Interactive Poll on the customer experience, (2007 US Customer Experience Impact Report conducted by Harris Interactive and RightNow Technologies), more than half of all consumers polled sited outstanding customer service as the top reason they continue to do business with a company. More

I’ll Take That, Too: How to Increase Impulse Buys
from Gift Shop Magazine
Step into In-Courage in San Antonio, and you'll see three items near the point of sale: a basket of chocolate-covered sunflower seeds, a drawer display of Lady Primrose lip balm, and a seasonal item such as a talking gnome or a singing mariachi bear (which owner Patti Harbin has found is extremely popular during the city's Fiesta celebration). What do these three things have in common? They're all strategically placed to generate impulse buys. More

10 Things To Learn From the ‘70s Recession
from Advertising Age
The energy crisis, inflation and a crisis of leadership in Washington added up to a devastating recession that ran from November 1973 to March 1975. Unemployment reached 9 percent; inflation surged to 11 percent; the stock market crashed 48 percent. Stock watchers and economists draw stark comparisons between then and now as conventional wisdom grows that we are entering a period of prolonged darkness like the 1970s malaise. Ad Age, founded less than 90 days after the crash of '29, has reported on every downturn since the Great Depression. Veteran staffer Bradley Johnson is digging through the archives to see what marketers, media and agencies did right and wrong in past recessions. Here's his first report, offering 10 key insights from 1973 to 1975. More

Symbol Name Last Change
ALO ALPHARMA, Inc. 34.69   2.6%
CENT Central Garden and Pet Co 4.79   2.1%
CHD Church & Dwight Co., Inc. 59.56   3.1%
CLX Clorox Company 59.58   0.4%
CL Colgate-Palmolive Company 64.76   3.5%
DLM Del Monte Foods Company 6.13   1.4%
IAX International Absorbents, Inc. 2.60   2.0%
JAKK Jakks Pacific, Inc. 21.85   1.4%
KFT Kraft Foods, Inc. 28.52   0.7%
ODC Oil-Dri Corporation of America 12.87   1.1%
OPCO OurPet's Company 0.43   0.00%
PECD Pet Ecology Brands, Inc. .07   0.00%
PETS PetMed Express, Inc. 14.05   0.8%
PETM Petsmart, Inc. 20.94   1.9%
PFE Pfizer, Inc. 17.13   2.7%
PG Proctor & Gamble Company 64.40   1.8%
SGP Schering-Plough Corporation 15.31   3.3%
SPC Spectrum Brands, Inc. 1.84   3.4%
WOOF VCA Antech, Inc. 25.38   0.7%

from (Stock quotes published at 9:45 a.m. Eastern, Oct. 14, 2008)

Wacky Walkr
A New Leash on Life
Manufactured of 100% natural rubber rubbing, the Wacky Walkr collection offers relief from the ‘jerk’ or traditional leads.

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