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Home   Membership   SuperZoo   America's Family Pet Expo   Aquatic Experience   Atlanta Pet Fair   October 14, 2014

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Industry leader providing all your aquatic live stock needs from around the world to your store.



Pet breeders challenge USDA's new rules
News Observer
Chihuahua breeders are snapping at new federal rules that regulate Internet pet dealers. And they're part of a larger pack. From Russell terrier owners in Lexington, Kentucky., to miniature Australian shepherd fanciers in Red Oak, Texas, dog breeder organizations — and some feline allies — are challenging the Agriculture Department's imposition of tougher standards on pet breeders who sell to remote buyers.
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School of thought: Fish sales by the numbers
Kevin Plazak
Selling fish in a pet store generally follows a distinct pattern:
  1. Customer identifies fish he would like to buy.
  2. Employee makes sure the fish is appropriate for the customer.
  3. Employee catches the fish.
This takes time. Your cost in the employee/customer interaction is in the price of the fish and your employee's time. Since the amount of time spent with a customer is somewhat at the mercy of the customer's wishes, all you can do is maximize the number of fish you sell to each customer.

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  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at

Pies 4 Paws Challenge seeks to copy Ice Bucket Challenge success
Pet Product News
Jill Rappaport, best-selling author, award-winning animal advocate and Pets Add Life spokesperson best known as an NBC correspondent, has launched the Pies 4 Paws challenge, inviting people across the country to take a pie in the face to raise funds and awareness for shelter and rescue pets. Participants are encouraged to take a pie in the face, donate to a rescue or shelter or adopt a pet, and nominate four other people to do the same.
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CASCO America adds support tools for retailers
Pet Business
CASCO America, which specializes in pet and aquatic store fixtures, has added more services to its website to help support its retail partners. The company has added QR codes on its equipment, which retailers can scan with a smartphone or tablet, to access tutorial videos for operation, maintenance and trouble-shooting of the company's equipment.
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  WaggWalker® by Bark Busters

Take the Lead and Get Tails Wagging with the WaggWalker® Communication Harness. With a simple "flick and release" of your leash, this revolutionary dog walking harness emits a gentle sound to get your dog's attention by communicating with him through operant conditioning to teach him how to walk at your side.

Backer's Total Pet Expo attendance down from a year ago
Pet Product News
Backer's 2014 Total Pet Expo Fall Trade Show saw a dip in its numbers from a year ago, but the annual Chicago event — a pet industry staple — retains an important place in the pet industry. The show took place Sept. 19-21 at the Donald E. Stephens Convention Center in Rosemont, Illinois, and saw more than 5,600 registered pet industry buyers, representing 1,742 companies, traipsing up and down its aisles in search of the latest and greatest pet products, foods and treats.
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Puzzles for pooches growing in popularity
Of the more than $58 billion Americans are expected to spend on their pets this year, more and more dog owners are buying interactive toys and puzzles. For example, an automatic ball called iFetch Launcher trains dogs to play fetch on their own. The Tidy Dog teaches pups to put away toys, dispensing a treat each time one drops in the bin. The app "App For Dog" allows dogs to paw paint on a smartphone screen. Another toy KONG challenges your pet to forage for food inside.
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  Add pop to your leash wall!
NV Pets Sales and Marketing is the US importer for ROK Straps, the 3 – 1 Stretch leash. ROK Straps are made out of extruded UV stabilized rubber with a unique nylon web cover. ROK Straps comes in 4 leash sizes, 12 colors and has matching adjustable collars. ROK Straps has an unconditional 1 year guarantee. ROK Straps has been sold in the US for over two years with major success. For more info please click here.

New GPS tracking device now being crowdfunding
Pet Age
Pod, a new pet GPS tracking device is now being funded on The Pod is a tracking device that uses GPS technology and attaches to a pet's collar to allow instant location of the animal from a phone. It also tracks their activity and fitness levels. Sebastian Langton, founder of Pod got the idea when he lost his cat, Rango.
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Your promotional bio: Is it a boon or a bust?
Fred Berns
Many of the people who need to know you, don't. Your prospects don't. Your website visitors don't. Even your clients don't. That's because, if you're like most business professionals, your promotional bio undersells you and fails to give credit where credit is due. Problem is, you can't effectively sell your services and products unless and until you can sell yourself. The personal sale is the most important sale you ever make.
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Become a contributing writer
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Missed last week's issue? See which articles your colleagues read most.

    SuperZoo attendance sets record (Pet Age)
California increases consumer protections for pet insurance (Insurance Journal)
Read the fine print: Working with a pet industry pro pays off (By B.C. Henschen)
The Company of Animals launches new US website (Pet Product News)
Comb-overs, hipster cuts and other great hairstyles for dogs (She Knows)

Don't be left behind. Click here to see what else you missed.

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Bianca Gibson, Executive Editor, 469.420.2611   
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