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Coast Tropicals

An industry leader providing quality livestock from around the world.


 

Report: Holiday shoppers not ready to splurge
Pet Product News
Pet retailers looking to cash in this holiday season had better upgrade their marketing and sales strategies. The National Retail Federation reported that the average holiday shopper will spend 2 percent less on gifts, decor and other items in November and December. The projection is for total average spending of $737.95, down from $752.24 in 2012. The news isn't all bad, however. Overall holiday receipts are expected to total $602.1 billion, up 3.9 percent, based on U.S. Commerce Department data.
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The top way to ensure your social media strategy will tank
By Emma Fitzpatrick
Social media is here to stay. It has completely transformed the landscape of personal and brand communication. Yet one of the biggest impacts on social media strategy thus far was recently released in a new study from Econsultancy. The reason marketers are using social media is changing — and the new findings are detrimental to your long-term success on social media. Read on to discover the top way to ensure your social media strategy will fail — and how to avoid it. Create a social media strategy that succeeds and shines with these tips.
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PRODUCT SHOWCASE
  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at www.andis.com.
 


Feed your blog like a pet, not a beast
Business 2 Community
Keeping your company blog up to date with fresh content can be a source of stress and pressure or a source of warm leads — prospective customers who are already interested in and knowledgeable about your business. It's time to stop thinking about your blog like it's a hungry beast demanding to be fed, and treat it like a faithful companion whose only wish is to earn your praise.
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3 things to know about online marketing
Fox Business
Walter Dailey writes, "I'm always troubled when small-business owners spend time, effort and most important, money — only to be eluded by the results they desire online. I've found that having a bit of online ad-knowledge can help guide a poorly performing campaign in the right direction. Therefore, here are a few things you should know."
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Looking to share your expertise?
MultiBriefs
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Award-Winning Také Pet Serving Cabinet

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A guide to LinkedIn company pages
By Mayur Kisani
LinkedIn now has a user base of more than 200 million members, making it the world's largest professional network. That is a huge potential audience for your company to reach out to and a large venue to promote your products and services. Although it is common for companies to just set up a company page, most companies are not able to harness the full potential of the platform. One reason for this might be not knowing fully the tools LinkedIn offers in its company pages. So read on to know how to setup your company page, know it inside-out and what benefits it can have for your business.
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Industry Pulse: Do you have a company page on LinkedIn?
ANSWER NOW

Last week's survey: Do you feel confident in your digital marketing efforts?
SEE RESULTS


Grumpy Cat gets happy news at The Friskies
Pet Product News
On the biggest night honoring Internet cat videos, would it be too much for the recipient of the Lifetime Achievement Award to crack a smile? Internet sensation Grumpy Cat stayed true to form at The Friskies Award Show, keeping a poker face throughout the evening's festivities. The Friskies brand also honored four category winners and the Fan Favorite during a ceremony in New York City.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    5 craziest pet products (Care2)
7 ways to cultivate creativity in business (By Emma Fitzpatrick)
Pet food packaging gets real (Packaging Digest)
Understanding and utilizing digital marketing (By Archita Datta Majumdar)
Selling quality pet food at an affordable price (The Taos News)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Patrick McCoy, Senior Content Editor, 469.420.2603   
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