This message contains images. If you don't see images, click here to view.
Click here to advertise in this news brief.

  Mobile version   RSS   Subscribe   Unsubscribe Pet Industry Resource Guide:     
Home   Membership   SuperZoo   America's Family Pet Expo Oct. 25, 2011
Marketing your business with a video
Entrepreneur    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As more people use the Internet in search of information, online video becomes increasingly important for reaching and connecting with followers, fans and customers. Video's rise in power as a marketing tool is due to its attractiveness to web surfers. By adding a smile and a friendly voice, you can build rapport with your customers faster and help them relate to your business on a more personal level. More

Boyd Enterprises announces New Mini Chemi-Pure Elite for Nano Tanks!

Good thing now come in small packages. All-in-one filter media is now available for your nano tank! Same quality and formula as our larger containers. Treats up to 10 gallons.

10 common marketing mistakes
Bloomberg Businessweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Steve McKee, president of McKee Wallwork Cleveland, writes, "I can't tell you how many times I've heard this refrain, or a variation of it: 'We tried _____ marketing tactic. It doesn't work.' While it may be true that a given approach is ill-suited for a particular industry, audience, or situation, in my experience the tactic is less often to blame than the implementation of it. In fact, many companies make mistake after mistake based on gaps in their understanding of how marketing really works. Here's a quick review of 10 of the most common errors to help you avoid the worst of them." More

The best approach to training
Harvard Business Review Blog Network    Share    Share on FacebookTwitterShare on LinkedinE-mail
How many times have you trained a junior colleague, new hire, or summer intern in a task only to have that person come knocking on your door every five minutes with a different question about some key detail? Here's a different question. Do you remember sitting in your physics, or chemistry, or calculus class in high school or college and watching the teacher do a problem on the board? Do you remember being able to solve a problem on your own if the new problem was just like the old one? Do you remember not being able to solve a new problem if it was not just like the old one? More

New pet food products: What comes after humanization?
Petfood Industry    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It seems that the days of humanization being only about pet food products that look just like human foods may be coming to an end. That does not mean that we will not continue to see more products on the market that do, in fact, look like human food. However, the kinds of products we see have changed dramatically. And the focus has changed as well, with more products being positioned around wholesomeness and understandability of ingredients. More

Planet Dog challenges retailers to raise funds for foundation
Pet Product News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Portland, Maine-based Planet Dog launched in mid-October its 10 Years of Giving Retailer Challenge, a national contest designed to raise funds for Planet Dog's philanthropic arm, the Planet Dog Foundation. The company is offering the retailer that sells the most Planet Dog products from Oct. 18 until Dec. 12 $250 worth of products plus a voice in selecting a recipient for a 10 Years of Giving Grant Award. More

The tail of veterinary medicine
Eastern Arizona Courier    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Pet care is a growing industry in America. In 2010, the veterinary medicine industry brought in approximately $28,287 million, showing an almost 2 percent increase in revenue. While vets expect to see these profits rise, local residents may be surprised by the reasonable fees Gila Valley clinics are asking for pet care. "It's cheaper to prevent than to treat," Jennifer Farris, a head technician at Desert Cross Veterinary Hospital, said. More
WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601   Download media kit
Stephanie Studer, Sr. Content Editor, 469.420.2655   Contribute news
This edition of the WPA Pet Industry Briefs was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- it's free!
Recent issues
Oct. 18, 2011
Oct. 11, 2011
Oct. 4, 2011
Sept. 27, 2011

7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063