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The hottest pet Halloween costumes this year
Business Insider
Alyson Penn, a lifestyle, retail and education writer for Business Insider, writes: "The pet Halloween costume business is booming, with consumers expected to spend some $350 million to dress up their pets, according to the NRF. Earlier this year, we stopped by the trendy James Hotel in SoHo, New York for a dog Halloween fashion show put on by PetSmart."
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Thoughtful merchandising equals easy sales
By Kevin Plazak
When you put your store together, do you ever consider how your customer sees the merchandise? Do you consider what you put between the front door and the various kinds of food you sell? If you haven't, take a moment and walk through your store. You might be surprised how little of the cool stuff you offer that isn't easily seen by customers who are in a hurry. They don't need to see every item, just the common "add-ons" that people will buy most visits. If you've done your job, they will know where to walk to see what they want.
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Petco, Unleashed by Petco now accept Apple Pay
Pet Product News
Petco announced Oct. 21 that Apple Pay is available for use at all of its more than 1,300 Petco and Unleashed by Petco retail locations. Petco is among the first national retailers to support transactions using this new form of payment. Petco and Unleashed by Petco stores have offered customers the opportunity to use mobile technology to complete transactions wirelessly since 2012.
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  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at

In-home dog care service offers fresh approach to pet-sitting
The Oregonian
As the holidays approach, finding the right pet sitter can seem like a daunting task — just one more thing to cross off the to-do list. Seattle-based is trying to ease the burden for pet owners by offering a unique approach to pet sitting. The site, which describes itself as a "dog boarding marketplace," connects owners with area pet sitters.
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Vets Plus achieves safe quality food certification
Pet Age
Vets Plus Inc. has received Safe Quality Food code 7.2 Level 3 certification for manufacturing dietary supplements after an audit in September. This is the highest level of certification standards set by Safe Quality Food Institute and is recognized by food service providers and regulatory agencies around the world that require food safety and quality management systems by their suppliers.
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  WaggWalker® by Bark Busters

Take the Lead and Get Tails Wagging with the WaggWalker® Communication Harness. With a simple "flick and release" of your leash, this revolutionary dog walking harness emits a gentle sound to get your dog's attention by communicating with him through operant conditioning to teach him how to walk at your side.

Ergonomics enters the pet realm
Pet Product News
Ergonomic keyboards, chairs and the like are the office furniture industry's answers for modern-office maladies such as carpal tunnel syndrome and tendinitis, which are caused by repetitive motions such as typing on a computer keyboard. But do ergonomics make sense for pets? Toronto-based inventor and entrepreneur Bill Harris thinks so and designed what he calls "the first-ever ergonomically correct pet food bowl," specifically with sloppy, flat-faced dogs such as his French bulldog, Lacy, in mind.
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The Honest Kitchen expands East Coast distribution
Pet Age
The Honest Kitchen is consolidating and adding capacity to distribution of its line of FDA-approved, 100 percent human-grade whole foods for pets throughout the eastern seaboard. "This expansion in distribution is an important move for The Honest Kitchen, as we continue on our current rapid growth trajectory," said Steve Donzelli, vice president of sales.
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  Add pop to your leash wall!
NV Pets Sales and Marketing is the US importer for ROK Straps, the 3 – 1 Stretch leash. ROK Straps are made out of extruded UV stabilized rubber with a unique nylon web cover. ROK Straps comes in 4 leash sizes, 12 colors and has matching adjustable collars. ROK Straps has an unconditional 1 year guarantee. ROK Straps has been sold in the US for over two years with major success. For more info please click here.

In more cities, that doggie in the window is not for sale
Just about everyone loves puppies. But around the country, there's heated disagreement about where, and from whom, people can get one. While the large national pet store chains don't sell dogs, other chains and shops do. But in several states, including Florida, cities are passing laws that ban puppy sales in pet stores.
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Become a contributing writer
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Missed last week's issue? See which articles your colleagues read most.

    Small pet businesses: Standing out as professionals (By Clarice Brough)
Ebola outbreak: Can dogs, other pets carry and transmit the deadly virus? (Tech Times)
Study: More Americans consider adopting before shopping for a new pet (Pet Business)
Nestlé Purina's 2nd Better With Pets Summit speaks to bright future (Pet Product News)
High Tech Pet, Amazon team up to promote Bluefang technology (Pet Products News)

Don't be left behind. Click here to see what else you missed.

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Bianca Gibson, Executive Editor, 469.420.2611   
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