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PIJAC sets care standards for feeder rodent industry
Pet Product News
Looking to avert government oversight, the Pet Industry Joint Advisory Council released best management practices for breeders and distributors of feeder rodents. Nearly 10 months of work by PIJAC's Herp Committee led to what the Washington, D.C., trade group called "the first nationwide set of standards" governing rats and mice raised as food for reptiles and birds of prey.
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Why are jerky treats killing pets? FDA asks for help
USA Today
The U.S. Food and Drug Administration is asking pet owners and veterinarians to help solve a mystery: Why have jerky treats sickened more than 3,600 dogs and cats and killed at least 580 of them since 2007? The agency needs details on more cases and more blood, tissue and urine samples from affected pets, according to an update posted Tuesday. The FDA has sent letters to U.S. veterinarians outlining the needed testing.
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  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at

Traditional media vs. social media: Making the right choices
By Robin Carver
Which is better: traditional media or social media? Should you sink time and money into both or just one? With a growing plethora of social media options, which are far less costly than traditional media, some of you might be questioning spending money on those pricey TV, radio and print ads to encourage business. However, using both media together, as opposed to one versus the other can move your message further and reach a larger audience.
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Industry Pulse: Which delivers the better ROI?

Last week's survey: Do you have a company page on LinkedIn?

Growth bite for pet industry
ANI News
To own a pet especially a dog was once considered to be an elite affair. But today it has become crucial; from a big business tycoon to a celebrity and even a common man, everyone owns a pet. And it's no surprise that this reason has made the pet food market boom in a very short period of time. According to estimates, the pet industry in India has revenue earning potential of $56.5 million USD, out of which, around $40.3 million USD is contributed only by pet foods.
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Looking to share your expertise?
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Award-Winning Také Pet Serving Cabinet

This bamboo serving cabinet is a great way to elevate food and water and make feeding Fido easier. Includes two stainless steel bowls for an upscale look. MORE
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To find out how to feature your company in the WPA Pet Industry Briefs and other advertising opportunities, Contact James DeBois at 469-420-2618.

More employers offer pet insurance as perk
The Press Democrat
Donna Cochran doesn't have children, but her two dogs are just as precious to her as offspring. So when Bentley, a 10-year-old black and tan cocker spaniel tore his ACL in August, Cochran didn't think twice about opting for the nearly $5,000 surgery to repair her dog's leg. Her decision was made much easier by the pet insurance policy that she purchased two weeks before Bentley's injury. The policy covered 90 percent of the procedure's cost, leaving Cochran with a modest out-of-pocket expense.
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Crash tests use Center for Pet Safety's dummy dogs
The Associated Press via StarNewsOnline
To make the world safer for pets, Lindsey Wolko had to design an indestructible dog. Two years and hundreds of thousands of dollars later, her nonprofit Center for Pet Safety in Reston, Va., has a set of crash-test dog dummies that were battered, throttled and sent flying to test several car safety restraints.
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Missed last week's issue? See which articles your colleagues read most.

    The top way to ensure your social media strategy will tank (By Emma Fitzpatrick)
3 things to know about online marketing (Fox Business)
Report: Holiday shoppers not ready to splurge (Pet Product News)
Feed your blog like a pet, not a beast (Business 2 Community)
A guide to LinkedIn company pages (By Mayur Kisani)

Don't be left behind. Click here to see what else you missed.

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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