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Home   Membership   SuperZoo   America's Family Pet Expo   Aquatic Experience   Atlanta Pet Fair   November 04, 2014

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NexPet's 15th Anniversary Convention and Mini-Show
NexPet Retailer Co-op
NexPet, the national co-op group of independent pet retailers, will hold its 15th Anniversary National Convention and Manufacturer Mini-Show on March 3, the day before the Global Pet Expo in Orlando, Florida. The location is the Orange County Convention Center, with the event being held in conjunction with Global. This conference is only open to NexPet retail members, retailers stocking its private-label pet food and supporting vendors.
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Pet food industry expected to grow to $33 billion by 2018 on strength of premium foods
Pet Product News
Packaged Facts, a division of, released a summary of its "Pet Food in the U.S.," 11th Edition report. Author George Puro of the Puro Research Group, a market research firm in White Plains, New York, expects the U.S. pet food industry to grow by 16 percent and top $33 billion by 2018. But not for the reasons people might think.
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Pets in the Classroom Program reaches 2.5 million students
Pet Business
Over 50,000 teachers nationwide have been provided with classroom pets through the Pet Care Trust's Pets in the Classroom grant program, impacting the lives of approximately 2.5 million students. The Pet Care Trust has surpassed the halfway point of its goal of introducing 5 million children in 10,000 classrooms. The organization is continuing to help teachers impact future generations through its grant program.
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  WaggWalker® by Bark Busters

Take the Lead and Get Tails Wagging with the WaggWalker® Communication Harness. With a simple "flick and release" of your leash, this revolutionary dog walking harness emits a gentle sound to get your dog's attention by communicating with him through operant conditioning to teach him how to walk at your side.

NYC Re-tails & Sales Expo
Pet Age
Pet retailers gathered from far and wide to check out American-made products at the second NYC Re-tails & Sales Expo and Made in the USA Natural Products Expo. The event was held Oct. 16 at the Pennsylvania Hotel in New York and was co-hosted by Nancy Hassel of Long Island Pet Professionals and Dana Humphrey of Whitegate PR.
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PISC partners with B Lab for Accelerator Program
Pet Business
The Pet Industry Sustainability Coalition — an organization composed of 95 pet product companies that are working together to catalyze a transformation in the industry — has launched The Accelerator, a collaborative program designed to help companies identify and implement key areas of improvement in sustainability. The Accelerator also showcases a new partnership with another key collaborator: nonprofit B Lab.
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How to use word of mouth online and off
Business 2 Community
Word of mouth is incredibly powerful — it drives attitudes about your brand and determines if they'll buy your brand. Word of mouth has been around since the beginning of time. And, it works.
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How average neighborhood dogs are helping communities take a bite out of crime
The Huffington Post
Walking the dog may be a mundane, everyday activity for some people. But in certain neighborhoods, the daily strolls have become the latest strategy for crime prevention. Chicago suburbs such as Morton Grove, Northbrook and Prospect Heights are among the most recent towns to get on board with Dog Walker Watch, a crime prevention program launched in April by the National Association of Town Watch.
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  Add pop to your leash wall!
NV Pets Sales and Marketing is the US importer for ROK Straps, the 3 – 1 Stretch leash. ROK Straps are made out of extruded UV stabilized rubber with a unique nylon web cover. ROK Straps comes in 4 leash sizes, 12 colors and has matching adjustable collars. ROK Straps has an unconditional 1 year guarantee. ROK Straps has been sold in the US for over two years with major success. For more info please click here.

Become a contributing writer
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Missed last week's issue? See which articles your colleagues read most.

    The hottest pet Halloween costumes this year (Business Insider)
Thoughtful merchandising equals easy sales (By Kevin Plazak)
The Honest Kitchen expands East Coast distribution (Pet Age)
In-home dog care service offers fresh approach to pet-sitting (The Oregonian)
Ergonomics enters the pet realm (Pet Product News)

Don't be left behind. Click here to see what else you missed.

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Bianca Gibson, Executive Editor, 469.420.2611   
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