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FDA bids to regulate animal food, acting after recall and deaths
The New York Times
The U.S. Food and Drug Administration proposed rules that would govern the production of pet food and farm animal feed for the first time. The regulation would help prevent food-borne illness in both animals and people, officials at the agency said, as people can become sick from handling contaminated animal food and from touching pets that have eaten it.
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USDA to host webinars on new retail pet store rule
On Sept. 18, the USDA's Animal & Plant Health Inspection Service revised the definition of "retail pet store" under the Animal Welfare Act to ensure breeders and Internet-based businesses selling pet animals sight unseen to buyers provide their animals with humane care and treatment and are licensed and inspected by APHIS. The new rule will be effective Nov. 18.
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  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at

Organic and natural pet foods industry booming
We see the labels on packaging every visit to the grocery store: "natural" and "organic" alternatives that are marketed as healthier. But we're not just talking human consumption; more pet owners are choosing fresh, preservative-free foods for their animals. Some of these items even require refrigeration, and the choice isn't cheap.
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Looking to share your expertise?
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Last week's survey: Which delivers the better ROI?

Put your best tanks forward
Pet Business
Without a doubt, the best way to sell aquarium setups, as well as fish and aquarium products, in any pet store is to have displays that show off great fish and fabulous decor. These tanks will inspire customers to go set up their own aquariums at home; and for customers who are already aquarium hobbyists, attractive display tanks can inspire ideas on how to incorporate the decor and livestock that the store sells. However, it should go without saying that, in order to be effective, these aquariums must be kept clean, clear and always looking their best.
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Award-Winning Hands- Free Pet Gate!

Richell USA has been awarded by Pet Product News as a winner in the 2013 “Editor’s Choice Awards” for the Hands- Free Pet Gate! MORE
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To find out how to feature your company in the WPA Pet Industry Briefs and other advertising opportunities, Contact James DeBois at 469-420-2618.

Record delegates attend Pet Industry Forum and Awards
The 2013 Pet Industry Award winners were announced at a Hollywood-themed event held at the Chesford Grange Hotel, Warwickshire, in front of nearly 200 industry movers and shakers.
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Del Monte turns attention to pet industry
Pet Product News
Del Monte Foods, whose pet brands include Meow Mix, Kibbles 'n Bits and Milk-Bone, reported that it will focus on pet products exclusively after the $1.7 billion sale of its consumer lines. The San Francisco company will transfer its consumer products business to Philippines-based Del Monte Pacific Ltd. in a deal expected to close in early 2014. The company also is planning a name change to reflect its growing interest in the $21 billion-a-year U.S. pet food market.
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Missed last week's issue? See which articles your colleagues read most.

    Why are jerky treats killing pets? FDA asks for help (USA Today)
PIJAC sets care standards for feeder rodent industry (Pet Product News)
Crash tests use Center for Pet Safety's dummy dogs (The Associated Press via StarNewsOnline)
Growth bite for pet industry (ANI News)
Traditional media vs. social media: Making the right choices (By Robin Carver)

Don't be left behind. Click here to see what else you missed.

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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