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An industry leader providing quality livestock from around the world.


 

Selling pet supplies is a dog-eat-dog industry
News & Observer
Frank Papa lost everything in 2002 after he decided to trade in his six-figure programming gig to open a 1,200-square-foot pet food supply shop he called Phydeaux. Over the first year, he separated from his wife, gave away his pets and sold his home and cars. For nearly two years, Papa slept on friends' couches, in the store, and places he didn't want to talk about. Over time, however, Papa transformed his small shop that centered on quality pet food and "old-timey" customer service into two nearly 15,000-square-foot stores. He expects Phydeaux's revenue to be more than $7 million this year.
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How do you achieve hypergrowth? Count on the customer
By Tonya Eckert
There's no question that your targets' attention is your most precious commodity. You are competing with every piece of online content, and the odds are stacked against you. You are up against hundreds and thousands and millions of distractions stealing the attention of your digitally connected buyers. You face a brick wall of challenges before you can achieve hypergrowth, and even a viral video can't guarantee overnight success. But the good news is your customers no longer bar advertising — they actually crave your content whether they realize it or not. So what do you do? Start with a strategy.
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PRODUCT SHOWCASE
  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at www.andis.com.
 


Pet food not P&G's bag? Why P&G might shed pet food
Cincinnati.com
Is Procter & Gamble considering selling off Iams and Eukanuba pet food? Under pressure to shake up P&G's results, Chief Executive A.G. Lafley has signaled he might sell or spin off underperforming business units. Analysts increasingly are intrigued with the prospect of the Cincinnati-based consumer products giant getting out of the pet food business.
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Buyback program encourages customers to enter the hobby
Pet Age
The 10-gallon tank may be the gateway to the fish hobby, but it isn’t the destination. Dan Engmark, president of Deep Sea, has a trade-in program that will help retailers get their customers into the larger aquatic hobby.
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Looking to share your expertise?
MultiBriefs
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Pet-icure for pampered pooches
Newcastle Herald
Some owners want their own nail design on their dog's claws, and groomer Zara Shaw is happy to oblige. Pooches are spending time "getting their nails done" just like their fashionista owners as part of the latest pet grooming craze.
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101 bad business buzzwords — and why you should avoid them
By Joe Latta
Today's marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately, buzzwords can seriously weaken your persuasive messaging and give an impression of insecurity. In fact, a 2010 study by researchers at New York University and the University of Basel found that readers are significantly more likely to think your statements are untruthful when written with abstract language, rather than with concrete terms and phrasing. Not good.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    FDA bids to regulate animal food, acting after recall and deaths (The New York Times)
Del Monte turns attention to pet industry (Pet Product News)
Organic and natural pet foods industry booming (WWLP-TV)
USDA to host webinars on new retail pet store rule (PIJAC)
Put your best tanks forward (Pet Business)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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