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Home   Membership   SuperZoo   America's Family Pet Expo   Aquatic Experience   Atlanta Pet Fair   November 18, 2014


Coast Tropicals

Industry leader providing all your aquatic live stock needs from around the world to your store.

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The keys to hiring and managing a fishroom manager
By Kevin Plazak
​ It is often challenging to hire any sort of livestock managers. Trusting someone to know more than you may ever know about a pet you sell is often intimidating. Knowing that you have hired the right person is doubly difficult when it is hiring an "expert." Really what you want in your fishroom is someone to keep everything alive, to ensure all the tanks are stocked and cleaned appropriately, and to answer the customers' questions correctly. This means hiring someone who knows he knows something about fish.
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Dogs loved like children fuel pet insurance sales
Bloomberg
Pet owners who treat their pets like children are fueling a $600 million industry in North America that's growing at triple the pace of U.S. accident-and-health coverage, drawing investment from companies including Toronto-based Fairfax Financial Holdings Ltd. and Nationwide Mutual Insurance Co.
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Premiumization drives $7 billion natural pet product market
MediaPost Communications
Natural pet products are on track to exceed $7 billion in 2014, according to market research publisher Packaged Facts. Although the recession softened consumer spending, premiumization has been driving much of the pet market growth, and this trend has emerged as an essential aspect of the natural pet products segment, according to "Natural, Organic, and Eco-Friendly Pet Products in the U.S., 5th Edition."
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PRODUCT SHOWCASE
  WaggWalker® by Bark Busters

Take the Lead and Get Tails Wagging with the WaggWalker® Communication Harness. With a simple "flick and release" of your leash, this revolutionary dog walking harness emits a gentle sound to get your dog's attention by communicating with him through operant conditioning to teach him how to walk at your side.
 


Kanberra issues statement on misconceptions
Pet Age
In an effort to clear up any misconceptions, Kanberra Group President and CEO Joel Solly had issued a statement of facts about his company's products. "From day one, Kanberra has used only all-natural ingredients in our products including Pure Australian Tea Tree Oil," Solly said.
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Genetic changes reveal how cats allow us to own them
LiveScience via Discovery
Thousands of years ago, a wildcat first started lingering on the outskirts of a human camp, perhaps to eat the mice living in people's granaries. Now, billions of house pets and countless cat videos later, researchers have revealed the genetic roots of the special relationship between humans and cats.
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Gecko's popularity goes beyond TV commercial
SouthCoastToday.com
Herpetoculturists report a growing interest among folks of all ages in keeping reptile, amphibians and arachnids as pets, as illustrated by the throngs of hobbyists who attend exotic animal shows and patronize specialty pet stores that sell these rare creatures and related supplies. Many hobbyists, keenly aware of this trend, have become breeders, selling stock to pet stores and other hobbyists across the country.
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PRODUCT SHOWCASE
  Add pop to your leash wall!
NV Pets Sales and Marketing is the US importer for ROK Straps, the 3 – 1 Stretch leash. ROK Straps are made out of extruded UV stabilized rubber with a unique nylon web cover. ROK Straps comes in 4 leash sizes, 12 colors and has matching adjustable collars. ROK Straps has an unconditional 1 year guarantee. ROK Straps has been sold in the US for over two years with major success. For more info please click here.
 


A definitive ranking of the most overrated and underrated dog breeds
Vox
This chart, from David McCandless' fascinating new book "Knowledge is Beautiful," ranks 87 dog breeds and compares those rankings to the actual popularity of the breeds in the U.S. The ranking is based on a number of factors: trainability, life expectancy, lifetime cost and suitability for children, among others.
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Why confidence matters more than reputation for businesses
Fast Company
The essential measure of business communications is the extent to which it affects stakeholder behaviors. After all, a company wants customers to purchase its products or services, investors to purchase and hold its stock, governmental leaders and influential members of the public to advocate for its policy positions, and, just as importantly, talented and hardworking employees to work for it.
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PRODUCT SHOWCASE
  Ruff Puppies Collars and Leads

Ruff Puppies is committed to providing a premium leather dog collar to every dog! Whether you want lots of bling or a classic design, every dog can find the perfect style and fit. Through our dedication to quality and service, your dog is guaranteed to find a collar for life!
 


Synthetic K9Grass gets updated look
Pet Business
ForeverLawn has improved its K9Grass synthetic grass designed specifically for dogs. The product update features a re-engineered blade structure and color, which enhances its resilience and durability, in addition to providing some cooling effects. Boarding facilities, pet resorts, vet clinics, dog parks and residential yards use K9Grass.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    4 lessons on video storytelling from pet brands (Business 2 Community)
The hottest pet Halloween costumes this year (Business Insider)
Pets in the Classroom Program reaches 2.5 million students (Pet Business)
Thoughtful merchandising equals easy sales (By Kevin Plazak)
School of thought: Fish sales by the numbers (Kevin Plazak)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Bianca Gibson, Executive Editor, 469.420.2611   
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