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Home   Membership   SuperZoo   America's Family Pet Expo   Aquatic Experience   Atlanta Pet Fair   November 25, 2014


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Aquatic Experience Chicago attendance up 30 percent
Pet Product News
Piggybacking off of last year's successful debut, Aquatic Experience-Chicago returned to the Schaumburg Convention Center in Schaumburg, Illinois, Nov. 7-9. The event was heavily promoted in Chicagoland newspapers, on social media, on local television and even on a billboard floating above a major highway. Vendors and World Pet Association staff, who put together the show, were hopeful that this year's show would eclipse last year's in every way.
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Nasdaq welcomes Freshpet
Pet Age
Freshpet is now officially part of the Nasdaq Stock Market. Nasdaq announced that trading of Freshpet Inc., the first and only fresh, refrigerated pet food brand distributed across North America, commenced on the Nasdaq Stock Market Nov. 7.
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NutriSource's new website features product recommendations
Pet Business
NutriSource Pet Foods, a superpremium dog and cat food line manufactured by Tuffy's Pet Foods, has redesigned its website, nutrisourcepetfoods.com, to help retailers guide consumers' food purchasing decisions. To provide retailers information they need in order to recommend a customized diet focused on meeting pets’ needs, the website lists all recipes' ingredients, guaranteed analysis, nutrient profiles and feeling guidelines.
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PRODUCT SHOWCASE
  WaggWalker® by Bark Busters

Take the Lead and Get Tails Wagging with the WaggWalker® Communication Harness. With a simple "flick and release" of your leash, this revolutionary dog walking harness emits a gentle sound to get your dog's attention by communicating with him through operant conditioning to teach him how to walk at your side.
 


iCPooch lets pet owners video chat with their dog or cat
CBS News
Feeling guilty about leaving Sparky home alone while you head off to work? Well, a new app may help solve that separation anxiety. Called iCPooch, the app works with a tablet computer to allow an owner to video chat with his or her pet. They can even use it to control the release of a dog or cat treat on occasion.
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7 things you should never say to your employees
Entrepreneur
When managing employees, sometimes your patience is tested by a lack of motivation, a resistance to what you're asking or one or more "problem" workers. And just because you're the boss does not mean you're perfect. Sometimes we all say things we regret later. But, unlike the average worker, it's incumbent upon the boss to keep his nose clean when it comes to verbal communication.
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PRODUCT SHOWCASE
  Add pop to your leash wall!
NV Pets Sales and Marketing is the US importer for ROK Straps, the 3 – 1 Stretch leash. ROK Straps are made out of extruded UV stabilized rubber with a unique nylon web cover. ROK Straps comes in 4 leash sizes, 12 colors and has matching adjustable collars. ROK Straps has an unconditional 1 year guarantee. ROK Straps has been sold in the US for over two years with major success. For more info please click here.
 


Petco to acquire online pet product retailer Drs. Foster and Smith
Pet Product News
Petco announced it has entered into an agreement to acquire Drs. Foster and Smith, a veterinary-owned online pet supply company. This combination will unite one of the largest pet specialty retailers with one of the largest online pet retailers in the country. Based in Rhinelander, Wisconsin, Drs. Foster and Smith have a strong reputation for their scope of veterinary expertise on prescription medications and quality products for dogs, cats, fish, birds, reptiles, horses, pond life and small animals.
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Pet prenups could help curb custody battles
WCCO-TV
There can be plenty to fight over if you're going through a divorce – the house, the kids, the money. But who gets the dog? Pet custody disputes sound like something from Hollywood, California. In fact, Mariah Carey and Nick Cannon are currently battling in court over who gets the couple's eight Jack Russell Terriers. Filing papers over pets is actually a real thing lawyers deal with.
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PRODUCT SHOWCASE
  Ruff Puppies Collars and Leads

Ruff Puppies is committed to providing a premium leather dog collar to every dog! Whether you want lots of bling or a classic design, every dog can find the perfect style and fit. Through our dedication to quality and service, your dog is guaranteed to find a collar for life!
 


Is there a right time for email marketing?
Sales & Marketing Management
Hitting a trifecta in email marketing — right message, right person, right time — is tricky. Janelle Johnson, director of demand generation at marketing automation provider Act-On Software, shares insights on the timing.
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Become a contributing writer
MultiBriefs
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    4 lessons on video storytelling from pet brands (Business 2 Community)
The hottest pet Halloween costumes this year (Business Insider)
Pets in the Classroom Program reaches 2.5 million students (Pet Business)
Thoughtful merchandising equals easy sales (By Kevin Plazak)
School of thought: Fish sales by the numbers (Kevin Plazak)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Bianca Gibson, Executive Editor, 469.420.2611   
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