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Home   Membership   SuperZoo   America's Family Pet Expo Nov. 29, 2011
Translating viral YouTube videos into sales
Inc.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Want to go viral? Forget traditional PR in favor of a social media-savvy firm (or some creative college students) that can create an irreverent video hit that translates into sales. For examples of pitch perfect execution, take a look at the stories of Orabrush and EZ Grill. More

Places where management teams misstep on strategy
Management Excellence    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Strategy: The discussions, the decisions and the execution are hard work filled with ample opportunities to misstep. From revisiting and updating the underlying assumptions about your business, markets and competitors, to the vexing issues of deciding what to do and what not to do, it's no surprise that many management teams avoid this work and focus more on incremental operations planning and improvement. However, for those who are courageous enough to go down this important path and do the heavy lifting, here are 10 pitfalls and speed bumps to avoid. More

An introvert's guide to networking
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
But being an introvert makes some things difficult. It's hard to be open and let strangers into your life. Small talk doesn't come easy, and it's hard work to establish rapport with new people. And that means things like attending networking events and meeting new people can be pretty intimidating. More

Shopper management: The better way to center store reinvention
RetailWire    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Shopper management segmentation opens up a myriad of options. It's up to the retailer to determine the shape of demand, and there may be five or six segments they have to define. Urban dwellers look at, and buy for, pets differently than suburbanites. A shopper's dog may be a watchdog or a pampered family pet. This and a series of other questions help the retailer tailor the section to the market in which the store is located. This analysis may result in a section heavily oriented to treats or a smaller section to fit local demand. More

Cargill completes Provimi acquisition
Pet Product News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Cargill of Minneapolis has completed its acquisition of animal nutrition company Provimi for about $2.1 billion. The combined company will employ more than 16,000 people in 37 countries, Cargill reported. More

Nebraska commercial operator inspection regulations to be amended
PIJAC    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Nebraska Department of Agriculture has published proposed amendments to its rules implementing the Commercial Dog and Cat operator Inspection Act. The proposal includes several new provisions but also revises existing standards. Among other things, amendments cover provisions governing inspections and complaints under the Act, exercise requirements, primary enclosures for animals, pest control, tethering, ventilation, lighting, record keeping, and assessment of fines for violations. More

Winn Feline Foundation names new CEO
Veterinary Practice News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Winn Feline Foundation, a non-profit fundraiser for feline research studies, hired Maureen Walsh as CEO. In her new role for the Hillsborough, N.J., foundation, Walsh will focus on building brand awareness. She intends to expand the foundation's outreach efforts to veterinary professionals, researchers and fanciers. More
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