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Pet food safety: $19 billion industry coming in for much closer scrutiny
Food Safety News
Seven years ago, mostly in 2007, more than 8,500 cats and dogs in the United States died from eating contaminated pet food. Ever since, American consumers have been fearful and suspicious about the seemingly chaotic pet-food industry.
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Food follows human trends
Pet Age
Dog food is continuously evolving. There is always something new that is trending, and it can be a lot to keep up with. Every brand of food has something different to offer the market, which is good because consumers are always looking for something unique, and tailored to their pet's specific needs.
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PRODUCT SHOWCASE
  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at www.andis.com.
 


What to make of those annual forecasts
By Michael J. Berens
With 2014 only a month away, last year's business plans are heading for the shredder. 'Tis the season once again for sharpening pencils, creating fresh spreadsheets and bringing the team together for a visioning and planning session. And just in time, here comes the annual parade of predictions, forecasts and trends for the coming year to give you a bit of help. Should you factor them into your plans or dismiss them as just so much seasonal industry buzz? Here are a few rules-of-thumb to help you get the most from this year's forthcoming crop.
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Functional, fashionable and fun
Pet Age
Dog clothing is a very broad topic that attracts a wide range of customers for a variety of different reasons. For some, it's purely cosmetic. They want to dress their dog in a costume for a special occasion, like a Halloween, St. Patrick's Day or a birthday. For others, it's about functionality, style or necessity. And some, just do it for fun.
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  FEATURED COMPANIES
Award-Winning Také Pet Serving Cabinet

This bamboo serving cabinet is a great way to elevate food and water and make feeding Fido easier. Includes two stainless steel bowls for an upscale look. MORE
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WPA Pet Industry Briefs and other advertising opportunities, Contact Geoffrey Forneret at 469.420.2629. MORE


How a content calendar can help your content marketing efforts
By Mayur Kisani
Reaching customers is tougher than ever among the crowd of so many businesses. The channels for content marketing — Facebook, Linkedin, Twitter, YouTube, Google+, Tumblr, Pinterest, Instagram, Slideshare and others — are constantly growing. With all of these factors, providing good, attention-grabbing content is vital to be heard in all of the noise. Understanding your target audience, identifying keywords, regularly finding ways to create and publish interesting content are a few of the challenges involved in content marketing. Read on to know how a content calendar can help overcome them.
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Pet Leadership Council convenes in Dallas
Pet Business
The Pet Leadership Council held its first meeting in Dallas recently to discuss the initiatives it intends to address over time. PLC members represent manufacturers, distributors, retailers, veterinarians and breeders, and 32 industry leaders were in attendance at the meeting.
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Become a contributing writer
MultiBriefs
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Grain-free pet food growing in popularity (Pet Product News)
Internet marketing: Don't waste your time on the Internet (By Jeffrey Dobkin)
Congressional leaders and the pet industry join forces in support of the Pets on Trains Act of 2013 (PIJAC)
Using Twitter to reach new customers (By Mayur Kisani)

Don't be left behind. Click here to see what else you missed.

 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Patrick McCoy, Senior Content Editor, 469.420.2603   
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