This message contains images. If you don't see images, click here to view.
Click here to advertise in this news brief.

  Mobile version   RSS   Subscribe   Unsubscribe Pet Industry Resource Guide:     
Home   Membership   SuperZoo   America's Family Pet Expo    PetSource.org Dec. 6, 2011
 
 
 
Sales and marketing go together, but they are not the same thing
Small Business Trends    Share    Share on FacebookTwitterShare on LinkedinE-mail article
What is your marketing message? Pay attention, because it's wrapped up into everything that has anything to do with your business. Your logo, sound bites, Web content, press releases, website design and business cards all communicate a message about your business to your clients. And since these elements are saying so much about your company, you need to shape that conversation into something that matters. More



To sell more, answer these questions
Bloomberg Businessweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The biggest problem small businesses have is selling, says Howard Stevenson, a serial entrepreneur, professor emeritus of entrepreneurship at Harvard Business School, and the author or editor of 11 books on entrepreneurship. "A lot of people are afraid of selling. I've tried to convince schools that selling is important, but try to find a course on sales management in a major university. It's a hole in everybody's practical education," Stevenson says. More

Respect the 'co' in consumer
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The foundations of capitalism, democracy, and consumerism are being profoundly redefined. For brands the challenge goes far beyond the marketing department and demands a complete rethink about the fundamental relationship between the brand and the end user. As purchasing decisions continue to be increasingly driven based on the contribution the brand plays in society and culture, what we are witnessing is a shift from the idea of a relatively simple ever-purchasing consumer, to a more complex, vested species of client. More

New Texas law draws praise from animal welfare advocates but ire from breeders
The Lufkin Daily News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In an effort to protect the health and welfare of dogs and cats in large-scale commercial breeding facilities, a bill passed by the Texas Legislature and signed into law last summer now requires dog and cat breeders to be licensed by the Texas Department of Licensing and Regulation. HB 1451 establishes licensing and inspection of dog and cat breeders who maintain 11 or more female breeding animals and sell 20 or more animals per year. The law also establishes minimum standards for the handling, care, housing and transportation of dogs and cats by the breeder. More

New humane organization launches with 'Give Local' campaign
Pet Product News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A new nonprofit called the Humane Society for Shelter Pets ran a full-page ad in USA Today, Los Angeles Times and Chicago Tribune urging readers to donate to local animal shelters instead of the Humane Society of the United States. Along with its goal to encourage Americans to donate to local animal shelters, the HSSP also hosts a database of local shelters on its website and plans to create a network of veterinarians and sheltering professionals and provide them with tools to promote the HSSP's "give local" message to their clients. More

Salt Lake City Council to remove city pet limit laws
PIJAC    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Salt Lake City, Utah City Council is considering amendments to current city animal laws. The council is proposing to drop limits on cat and dog ownership, impose a new cat licensing requirement and amend late renewal penalty fees for dog and cat licensing. Much of the council's recommendations in this ordinance mimics regulations passed in Salt Lake County earlier this year. The ordinance will be heard on Tuesday, Dec. 6. More

Vaxin wins $1 million research grant for animal contraceptive vaccine
The Birmingham News via Al.com    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Vaxin Inc., a vaccine development company in Alabama, has won a $1 million grant toward further developing a vaccine that researchers hope might be an alternative to spaying and neutering pets. The Michelson Grant money from the Found Animals Foundation will go to a three-year project that Vaxin is working on with Auburn University's College of Veterinary Medicine's Scott-Ritchey Research Center. More

Task force urges ban on exotic animals
Mansfield News-Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
An Ohio task force has recommended all private ownership of exotic animals be disallowed. The task force, formed after the deaths of exotic animals from Terry Thompson's Kopchak Road farm near Zanesville, sent its recommendations to Gov. John Kasich last week. The recommendations are expected to be used in drafting legislation. More
 
 
WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601   Download media kit
Stephanie Studer, Sr. Content Editor, 469.420.2655   Contribute news
This edition of the WPA Pet Industry Briefs was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- it's free!
Recent issues
Nov. 29, 2011
Nov. 22, 2011
Nov. 15, 2011
Nov. 8, 2011



7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063