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Home   Membership   SuperZoo   America's Family Pet Expo Dec. 13, 2011
The high risk of a 'wait and see' approach    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Chances are your company is one of the many taking a "wait and see" approach to one or more business issues right now. And on the surface, it seems to make sense. After all, we're dealing with a U.S. and global economy that's filled with uncertainties. We're hearing news reports that predict a long and drawn out recovery. We're witnessing not just rapid technological changes, but major transformations on so many levels. But in reality, a "wait and see" approach has much more risk than the action being avoided. More

Yogi Rodney Yee shares his secrets of success
American Express Open Forum    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Rodney Yee is the father of yoga in the U.S. He started teaching in California in the mid-80s and then hooked up with what is now Gaiam, an information provider out of Colorado, to produce yoga-teaching videos. Since then, no one has been able to touch Yee. He's appeared on Oprah, Good Morning America and PBS to chat about yoga. How did he create such a strong brand and become so successful? More

Increasing social media engagement increases ROI
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to a 2007 Forrester marketing report, "Engagement is the level of involvement, interaction, intimacy and influence an individual has with a brand over time." In social media, engagement is active individual participation and multi-user interaction around content and content-creation. Engagement goes beyond reach and frequency to measure people's real feelings about organizations and brands. As an organization, fostering and measuring engagement is critical to understanding a customer's intent as well as the organization's rank in Google and Facebook. More

South Carolina county mulls pet limits, reptile ban
Pet Product News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Richland County, S.C., may limit the number of pet cats and dogs in non-rural, unincorporated areas of the county to three and ban the possession and sales of certain snakes and lizards. The Richland County Council Development and Services Committee has scheduled a hearing for Tuesday, Dec. 20 on proposed ordinance changes, the Pet Industry Joint Advisory Council has reported. More

Deramaxx approved for post-op dental pain in dogs
Veterinary Practice News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Novartis Animal Health U.S. Inc.'s Deramaxx received U.S. Food and Drug Administration approval for control of postoperative pain and inflammation associated with dental surgery in dogs, the company has reported. Deramaxx was previously approved for the control and inflammation associated with canine osteoarthritis, and a clinical field study of 62 dogs showed the product to also be effective for canine dental surgery pain and inflammation. More

Dog food maker issues recall
The Associated Press via    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A Missouri-based company is recalling three dry dog food products because of high levels of the fungus toxin aflatoxin. Advanced Animal Nutrition of Thayer, Mo., on Friday voluntarily recalled 50-pound bags each of Dog Power Adult Maintenance Formula 21-12, Dog Power Hunters Formula 27-14, and Dog Power Hi-Pro Performance Formula 26-18. The company says no illnesses have been reported. More

Nutrition trends: Satiety and weight control for pets
Petfood Industry    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Just like us, pets no longer have to hunt to survive nor live outdoors, so it shouldn't come as a surprise that they have mirrored the human tendency to have trouble with weight. As any lifetime yo-yo dieter or dedicated New Year's resolution breaker can tell you, a critical factor in any weight loss program is compliance, and you are more likely to stay with the program, diet or exercise plan if you can perceive visible results while feeling full and not deprived. More
WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601   Download media kit
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