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Home   Membership   SuperZoo   America's Family Pet Expo   Aquatic Experience   Atlanta Pet Fair   December 16, 2014


Coast Tropicals

Industry leader providing all your aquatic live stock needs from around the world to your store.

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UK investors will acquire PetSmart for $8.7 billion
Pet Business
PetSmart has entered into a definitive agreement to be acquired by a consortium led by U.K.-based BC Partners Inc. The transaction would be valued at approximately $8.7 billion, representing a 9.1x multiple of PetSmart's adjusted EBITDA1 for the 12 months ending Nov. 2. The transaction was unanimously approved by the PetSmart Board and is expected to close in the first half of 2015.
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Virginia legislation could fund program with tax on pet food
Pet Age
Senate bill 698 would amend the Code of Virginia to create Section 3.2-6504.1 (Companion Animal Surgical Sterilization Fund) and Section 3.2-6504.2 (Companion Animal Surgical Sterilization Program). The newly created fund would reimburse participating veterinarians for the surgical sterilizations they perform on "eligible" cats or dogs.
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Animal shelters discourage pets as Christmas presents
The Topeka Capital-Journal
Animal rescues and shelters have a message for Santa Claus: Leave the new pets in the North Pole. Bringing home a new pet — a new family member — needs to be a family decision, not a surprise in the middle of the hectic holiday season, they said.
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PRODUCT SHOWCASE
  WaggWalker® by Bark Busters

Take the Lead and Get Tails Wagging with the WaggWalker® Communication Harness. With a simple "flick and release" of your leash, this revolutionary dog walking harness emits a gentle sound to get your dog's attention by communicating with him through operant conditioning to teach him how to walk at your side.
 


5 myths about branding
Business 2 Community
People constantly use the term "branding," and it is often misunderstood or confused with advertising. Here are five myths about branding that are not true.
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Dangers of laundry detergent pods to pets
Care2
Laundry detergent pods have been in the news recently for causing poisonings in children who, attracted by the bright, candylike packaging, ingest them. These pods have surged in popularity recently because they are so easy to use — you just grab a pack that's about the size of a mini candy bar and pop it in the wash. But if they are a danger for children, what about pets who may eat them?
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Data breaches on the rise: How to prevent a breach
By Paul Starkman
Part I of this series addresses a few of the causes, consequences and some practical mitigation against leaks. Part II focuses on additional essential elements that can be effective to supporting a security-breach prevention plan. A proactive plan to carry out a strategic security-breach prevention plan is vital to quickly and successfully identifying and stopping the leak in its tracks and minimizing the potential damage to the company.
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  PRODUCT SHOWCASES
Add pop to your leash wall!

NV Pets Sales and Marketing is the US importer for ROK Straps, the 3 – 1 Stretch leash. ROK Straps are made out of extruded UV stabilized rubber with a unique nylon web cover. ROK Straps comes in 4 leash sizes, 12 colors and has matching adjustable collars. ROK Straps has an unconditional 1 year guarantee. ROK Straps has been sold in the US for over two years with major success. For more info please click here.
Ruff Puppies Collars and Leads


Ruff Puppies is committed to providing a premium leather dog collar to every dog! Whether you want lots of bling or a classic design, every dog can find the perfect style and fit. Through our dedication to quality and service, your dog is guaranteed to find a collar for life!
ProClip Pulse Ion


Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at www.andis.com.


Top gadget gifts for pets
USA Today
id you know just about as many pets as people are getting a gift this holiday season? In a recent survey, about 85 percent of pet owners said man's best friend is at, or near, the very top of their list. Here are some of the most "pawsome" gifts for pets and the people who love them.
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Aquatic marketplace: Energize your customer base
Pet Product News
There's no getting around it: Keeping aquariums can run up the electric bill. Retailers have an opportunity to leverage concerns about power usage to educate customers and drive business. But it takes an understanding of the marketplace, of how to communicate with customers about their goals and of how to educate them to achieve those goals.
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Mars Petcare opens innovation center
Pet Business
Mars Petcare opened its new $110 million Global Innovation Center in Thompson's Station, Tennessee, The facility will serve as the global research and development center for the company's portfolio, which includes Pedigree, Whiskas, Cesar, Iams and others. It will focus on natural and mainstream dry cat and dog food.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Most popular dog names for 2014 revealed (Today.com)
Digital dogs: Pets and technology prove to be a good mix (Sioux City Journal)
Why your marketing emails aren't working (American Express OPEN Forum)
This pet food supplier is still in the hunt for growth (Nasdaq)
How you can embrace the holy grail of online marketing (Entrepreneur)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Bianca Gibson, Executive Editor, 469.420.2611   
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