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Home   Membership   SuperZoo   America's Family Pet Expo   PetSource.org   Dec. 17, 2013


Coast Tropicals

An industry leader providing quality livestock from around the world.


 

A celebration of innovation
Pet Business
It was another banner year for the pet care industry, which was expected to surpass the $55 billion mark by the end of 2013, according to the American Pet Products Association. While much of this success can, of course, be attributed to pet owners' continued commitment to caring for their animals as valued members of the family, it would be a mistake to overlook the role that product manufacturers have played in keeping the pet care category vibrant and engaging for consumers.
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8 exercises for strengthening your business writing
By Joe Latta
Writing skills are essential for today's business professionals. Don't believe me? Consider this: A study from data services provider SunGard found that 90 percent of business communications are now via electronic text. That's right, whether you're an accountant, architect, adviser or administrator, writing is a key part of your job. How much time did you spend last month writing emails, reports, proposals or marketing materials — and how much time did people spend reading them? Yep, it's a lot. Here are eight easy exercises for strengthening your writing muscle. Try them. Your readers will appreciate it.
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PRODUCT SHOWCASE
  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at www.andis.com.
 


Become a contributing writer
MultiBriefs
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Interzoo 2014: The pet industry's biggest marketplace once again
Interzoo
Interzoo is attracting an excellent response from exhibitors six months before the start of the event: some 1,150 companies have booked their stand at the world-leading exhibition for pet supplies from May 29 to June 1.
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  FEATURED COMPANIES
"Because your pet is family..."

Richell USA’s pet line is all about style and comfort. Products are made using eco-friendly materials and are designed with you and your pet in mind. MORE
Advertise here!

To find out how to feature your company in the
WPA Pet Industry Briefs and other advertising opportunities, Contact Geoffrey Forneret at 469.420.2629. MORE


Top 5 social media trends for 2014
By Emma Fitzpatrick
Looking toward 2014 already? See what social media trends are coming over the horizon so you can stay ahead of the competition. Some networks are here to stay and will continue to grow, while others are already stale. Determine where you should budget your time in the upcoming fiscal year now. Without further ado, here are the top five social media trends of 2014.
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Planet Dog Foundation awards $66,000 in grants to 11 canine service organizations in 10 states
Planet Dog Foundation
The Planet Dog Foundation, Planet Dog's nonprofit grant-making organization, has awarded another $66,000 in grants to continue to support canine service programs across the country. Earlier this year, PDF announced it had given more than $1 million since 2006 to help dogs help people in need.
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How are your vendors doing? Tell us in the Pet Industry Resource Guide.


Greenberry Eco-Industries develops Animal Planet pet waste products
Pet Business
Discovery Communications has partnered with Greenberry Eco-Industries to make environmentally friendly pet waste products under the Animal Planet brand.
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Following the human health trend
Pet Age
Developments in remedies and supplements for dogs track trends in human health. As consumers explore the role these products play in treating chronic illness and supporting a healthy immune system, they seek out similar products for their pets. Understanding these products requires a baseline understanding of the distinction between them.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    3 major market forces changing the pet business customer (By Clarice Brough)
Reptiles gain in popularity (Pet Age)
Panel may propose limit on pet-shop sales of puppies, kittens (The Hartford Courant)
Cats out of the bag in new survey (Pet Product News)
Thousands attend inaugural Aquatic Experience — Chicago (World Pet Association)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Patrick McCoy, Senior Content Editor, 469.420.2603   
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