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Home   Membership   SuperZoo   America's Family Pet Expo Dec. 20, 2011
Does your brand need a reality check?
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Perception versus reality has always been a major source of tension for brands. And sustainability, once heralded as the next big brand advantage, has only made things worse. If you promise people your soap will make them smell nice and it doesn't, they'll get over it. If you falsely promise that your soap doesn't have palm oil from orangutan-displacing plantations, people aren't nearly as forgiving. More

A cloud-based storage service offers deep features for businesses
Entrepreneur    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Small businesses have no shortage of consumer-based options when it comes to online data and file storage. But as compelling as popular services such as Dropbox, and Google Docs might be, they can present challenges for businesses. Files stored in the cloud can be tricky to sync with content stored locally on personal computers, as access to these files can be complicated to manage and revisions difficult to track. More

Reasons why your best employees will leave
Inc.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Sometimes great employees leave because you can't afford to pay them more and they can earn more somewhere else. Unfortunately, that happens. Often, though, great employees leave because your company has changed — and they don't want to change with it. Here are six of the top (non salary) reasons your best employees will leave. More

Innovation on low (or no) budget
Bloomberg Businessweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
How simple some innovations can be. You don't have to have a monstrous research and development budget (or even a test kitchen, for that matter) to innovate. You just have to be alert to your customers' needs and wants — and creative and responsive in addressing them. More

Pet proofing for the holidays    Share    Share on FacebookTwitterShare on LinkedinE-mail article
You love the holidays and everything that goes with it — the lights, the ornaments, the tree, the candles. But you have pets, which is like having toddlers all over again. Cats climb trees, make off with figurines from the crèche, swat at candle flames, and dogs crawl under trees in search of food. But it doesn't have to cramp your style. More

Virbac's otitis externa treatment for dogs approved in US
Veterinary Practice News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The U.S. Food and Drug Administration has approved Virbac Animal Health Inc.'s Easotic (hydrocortisone aceponate, miconazole nitrate, gentamicin sulfate) Suspension for the treatment of otitis externa in dogs. More

Trade group hikes 2011 holiday sales forcast to $469.1 billion
Pet Product News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The National Retail Federation revised its holiday sales forecast today to a record $469.1 billion based on an expected 3.8 percent rise in sales through Christmas. NRF's initial forecast, released Oct. 6, anticipated sales growth to top out at 2.8 percent to $465.6 billion. More

Top pet food companies
Petfood Industry    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The following is a guide to the business basics of the highest grossing pet food manufacturers internationally, based on 2010 data provided by Euromonitor International. Please refer to Figure 1 for a quick reference to the top 15 global manufacturers profiled and below for more in-depth information on the top 10. More
WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601   Download media kit
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