Social media tactics to boost holiday sales
The holiday retail push is in full swing and virtual cash registers are virtually ringing as consumers the world over are scouring the Internet, buying up gifts for friends, family members and clients. To cash in on the action, small businesses are using low-cost social media tactics to increase holiday sales. From creative discount deals to contests to online gaming, here are three examples of how businesses have tapped the social web to spread the word about their holiday promotions and give their revenues a year-end jolt. More
11 big ideas to watch in 2011
Online retailers have always competed by offering convenience and low prices, but they've lately began to master the art of getting people to buy things they don't yet know they want. These new start-ups like Gilt Group, LivingSocial, and Groupon send locally targeted e-mails (hello, Shreveport, Louisiana!), give huge discounts (50 percent off is the norm), and make customers pull the trigger quickly, sometimes within a matter of minutes. It's about making shopping feel too good to be true. And if Groupon's latest sale offer is any indication, it's a highly lucrative if a bit saturated field. More
Encourage customers to complain
Bloomberg Businessweek Share
TARP has researched customer complaint behavior for over 30 years. More than half the time, your customers will not tell you when you have alienated them but will simply go away. When they feel an employee is incompetent or has treated them poorly, complaining goes down to only 10 percent to 15 percent. Why? Three reasons:
1. Fear that the employee will argue with them or punish them next time.
2. They're in a hurry and don't want to take the time.
3. The belief that this is the way you want to do business and nothing will be changed by complaining.
What should you do to remedy these scenarios? More
Is employee happiness a corporate responsibility?
Forbes The CSR Blog Share
Company culture, employee engagement and the need for companies to align their core values with their mission have been frequent topics of discussion. The argument has usually been that culture is irreplaceable, and that a collaborative, respectful and innovative culture has the power to strengthen an organization's brand like nothing else. What IS the corporate responsibility of an employer? Why does the continued emphasis of a "win-win" culture at some of America’s largest employers not get enough room for debate on mainstream media? And perhaps a bigger question in a recessionary economy, with fewer employers than job seekers, does employee happiness still matter? More
Federal Reserve seeks comment on proposal to cap debit card swipe fees
Pet Product News Share
The Federal Reserve Board introduced a proposed rule that would limit the debit card fees card issuers charge merchants. Public comments on the proposal are due by Feb. 22, 2011. Debit card interchange fees, sometimes called "swipe fees," are established by payment card networks and paid by merchants to card issuers for each transaction. The board's proposal would establish debit card interchange fee standards for determining whether the fee received by a card issuer is reasonable, as well as prohibit network exclusivity arrangements and routing restrictions, as per the provisions of the Dodd-Frank Wall Street Reform and Consumer Protection Act. More
PIJAC submits comments on U.S. Fish & Wildlife service NOI concerning amphibians in trade
The Pet Industry Joint Advisory Council (PIJAC) submits herein its comments in response to the Notice of Inquiry requesting information regarding the additional of live amphibians as injurious under the Lacey Act unless free of Batrachochytrium dendrobatidis (a chytrid fungus). PIJAC views amphibian conservation as both an ecological and ethical priority, and recognizes that Batrachochytrium dendrobatidis (has had devastating impacts on numerous amphibian species worldwide. More
Austin City Council bans retail pet sales
The Austin City Council unanimously approved an ordinance that would ban the retail sale of puppies and kittens while placing new requirements on local breeders. Anyone selling a puppy or kitten will have to have the proper registration documents and also spay or neuter the animal before selling. Breeders can sell dog and cats that are not spayed or neutered only if they pay a $50 fee per animal. More
FTD: Bayer, Novartis vying for Sanofi animal health assets
Novartis AG, Bayer AG and Boehringer Ingelheim GmbH are among drugmakers vying for the animal-health assets being sold by Sanofi-Aventis SA and Merck & Co., Financial Times Deutschland reported, without saying where it got the information. Deutsche Bank AG is advising Bayer and Bank of America Merrill Lynch is advising Novartis, according to people familiar with the bidding process, the newspaper said. Boston Consulting Group is advising Boehringer, and Eli Lilly & Co., another bidder, hired JP Morgan, the paper said. More
Husse expands business to UK
Petfood Industry Share
Swedish petfood company Husse is expanding its target market into the United Kingdom. Six counties Buckinghamshire, Warwickshire, Cheshire, Devon, Essex and Fife are already in Husse's delivery area, with further expansion planned through 2012 More