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Home   Membership   SuperZoo   America's Family Pet Expo   Aquatic Experience   Atlanta Pet Fair   December 23, 2014


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Industry leader providing all your aquatic live stock needs from around the world to your store.

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As 2014 comes to a close, WPA would like to wish its members, partners and other industry professionals a safe and happy holiday season. As we reflect on the past year for the industry, we would like to provide the readers of Pet Industry Briefs, a look at the most accessed articles from the year. Our regular publication will resume Jan. 6.


The pet market goes boom
OZY
From July 29: Americans own 395 million pets. That's 96 million cats and 83 million dogs. Owners spent nearly $7 billion on high-end dog food alone last year. Pet grooming and boarding employs over 150 thousand people, and 13 million Americans tuned into this year's "Puppy Bowl," which ran during halftime of the Super Bowl. And while the $59 billion pet industry has grown at a steady if not noteworthy 7 percent year-over-year rate for 20 years, it's about to get much bigger.
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Petland CEO fights pet shop bans
Lancaster Eagle-Gazette
From July 1: Since 2007, nearly 50 cities throughout the U.S. have effectively outlawed retail pet shops in response to growing concerns that puppy mills are feeding their inventory. Petland, the nation's largest chain of stores that sell puppies, has been biting back at animal rights groups that push for local bans in communities across the country.
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PetSmart acquires Pet360
Pet Product News
From Aug. 26: David Lenhardt, PetSmart's president and CEO, is quick to acknowledge that online sales make up a small part of his chain's annual sales revenue, but he's convinced change is on the horizon. "We expect [online sales] to become a more relevant source of revenue in the future," Lenhardt said. So much so that the Phoenix-based chain of 1,352 stores announced it has acquired Pet360, a Plymouth Meeting, Pennsylvania, online network made up of more than nine of the top pet websites, with more than 12 million monthly visitors.
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PRODUCT SHOWCASE
  WaggWalker® by Bark Busters

Take the Lead and Get Tails Wagging with the WaggWalker® Communication Harness. With a simple "flick and release" of your leash, this revolutionary dog walking harness emits a gentle sound to get your dog's attention by communicating with him through operant conditioning to teach him how to walk at your side.
 


Best cars for dogs, according to Auto Trader
Chicago Tribune
From Sept. 2: Of the many joys shared by our canine companions, man and mongrel like to go for a drive. In honor of the 10th annual National Dog Day, Auto Trader put together a list of the best cars for dog lovers. Nominees feature conveniences such as fold-flat seats, rear-lift gate, low ride height, containment barriers, sunroof options, airy cabin and a chewable door handle.
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Petco to acquire online pet product retailer Drs. Foster and Smith
Pet Product News
From Nov. 25: Petco announced it has entered into an agreement to acquire Drs. Foster and Smith, a veterinary-owned online pet supply company. This combination will unite one of the largest pet specialty retailers with one of the largest online pet retailers in the country. Based in Rhinelander, Wisconsin, Drs. Foster and Smith have a strong reputation for their scope of veterinary expertise on prescription medications and quality products for dogs, cats, fish, birds, reptiles, horses, pond life and small animals.
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  PRODUCT SHOWCASES
Add pop to your leash wall!

NV Pets Sales and Marketing is the US importer for ROK Straps, the 3 – 1 Stretch leash. ROK Straps are made out of extruded UV stabilized rubber with a unique nylon web cover. ROK Straps comes in 4 leash sizes, 12 colors and has matching adjustable collars. ROK Straps has an unconditional 1 year guarantee. ROK Straps has been sold in the US for over two years with major success. For more info please click here.
Ruff Puppies Collars and Leads


Ruff Puppies is committed to providing a premium leather dog collar to every dog! Whether you want lots of bling or a classic design, every dog can find the perfect style and fit. Through our dedication to quality and service, your dog is guaranteed to find a collar for life!
ProClip Pulse Ion


Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at www.andis.com.


Millennials are driving pet industry's expansion yet criticized by experts
MainStreet
From July 29:Millennials are usually seen as a demographic that is irrational, debt-saddled, underemployed and financially irresponsible. That inevitably means low disposable income. But you may be surprised by how much money 20-somethings are willing to spend when it comes to taking care of their dogs.
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Pet food wars: David v. Goliath edition
Fortune
From June 10: At first glance, pet food might appear to be an enviably sedate industry. Although it was plunged into turmoil seven years ago with the discovery of contaminated ingredients, the market regrouped and has grown steadily as more people treat — and feed — dogs and cats like members of the family. But underneath the seemingly serene surface, disputes are roiling the multibillion-dollar industry as larger, established marketers contest claims made by the upstarts. At least one newcomer is fighting back.
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Discovering the best new pet products of 2014
St. Louis Post-Dispatch
From Aug. 19: Dr. Patrick Mahaney writes, "SuperZoo is a must-stop to find new foods, treats, toys, nutraceuticals (i.e., supplements), leashes, beds, and other pet products hitting the market. As a practicing veterinarian, I'm always intrigued with the latest and seemingly greatest options available to consumers."
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Sweet suites for pets a rising trend for homebuilders
The Associated Press via Winston-Salem Journal
From July 22: These homes are set apart by their amenities — for dogs. Standard Pacific Homes is building and selling these homes in 27 of its 190 developments from Florida to California and is believed to be the first to offer a pet suite as an option in every one.
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Wearable tech goes to the dogs
WJXT-TV
From Sept. 16: Wearable tech for fitness is a hot trend for humans, but new wearable devices hitting the market are meant to monitor man's best friend.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Most popular dog names for 2014 revealed (Today.com)
Digital dogs: Pets and technology prove to be a good mix (Sioux City Journal)
Why your marketing emails aren't working (American Express OPEN Forum)
This pet food supplier is still in the hunt for growth (Nasdaq)
How you can embrace the holy grail of online marketing (Entrepreneur)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Bianca Gibson, Executive Editor, 469.420.2611   
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