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Home   Membership   SuperZoo   America's Family Pet Expo Dec. 25, 2012

As 2012 comes to a close, the World Pet Association would like to wish its members, partners, and other industry professionals a safe and happy holiday season. As we reflect on the past year for the profession, we would like to provide the readers of Pet Industry Briefs a look at the most accessed articles from the year. Our regular publication will resume next Tuesday, Jan. 1, 2013.

SuperZoo pet product exhibitor wins Petsmart contract
Pet Product News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Oct. 30, 2012: A better pooper scooper was what caught the eyes of Petsmart buyers who roamed the aisles at SuperZoo on Sept. 12 in Las Vegas. A 10 minute presentation the next day in a conference room at Mandalay Bay Convention Center was what earned the inventors of PoogoStick a deal with Petsmart to stock the pet waste product at the Phoenix-based retail giant's more than 1,200 stores in 2013. More

Richell's Expandable Pet Pen w/Tray

The Expandable Pet Pen is perfect for litters, pups, and small-medium size pets! It’s designed to expand up to 60.6” wide - right alongside your pet’s growth pattern! Includes an expandable floor tray.

Why businesses fail at marketing
Small Business Trends    Share    Share on FacebookTwitterShare on LinkedinE-mail article
March 20, 2012: When it comes to marketing a business the frequent complaint from small business owners is that marketing rarely works or just isn't worth the expense. For those business owners here are the reasons below as to why that may seem to be true. (But it isn't.) More

Understanding retail's 3rd shelf
Retail Customer Experience    Share    Share on FacebookTwitterShare on LinkedinE-mail article
June 26, 2012: There have always been two "shelves" in retail. The first can be found in the retail store and is where the product is most often evaluated and ultimately purchased. The second shelf is in the consumer's home and is where trial usage takes place and with any luck, loyalty and advocacy built. For the last several centuries, marketers have spent all of their time, money and energy understanding how consumers behave in front of these two shelves. However, there is now a third shelf that marketers need to get their heads around quickly. More

Weird, game-changing ways to make employees happy
Inc.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
May 15, 2012: Four years ago, Rosedale stepped down as CEO of Second Life to start Coffee and Power, an online marketplace where people can buy and sell small jobs. But before he left, Rosedale wasn't afraid to shun convention when it came to employee relations. At the Big Omaha conference in Nebraska, Rosedale shared three ways to make employees happy, and help management lead a decentralized, flat organization. More

Spreading your brand like a zombie apocalypse
Small Business Trends    Share    Share on FacebookTwitterShare on LinkedinE-mail article
March 13, 2012: What do zombies have to do with your small business? A trend that has exploded on the Web and beyond can inspire lessons for our own marketing success. Here are some key marketing resources to remember. More

The only management strategy you'll ever need
Inc.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Business author Jeff Haden writes, "I was struggling to engage the audience. Okay, be honest, I tried not to let it show but I was dying onstage. So I took a different approach. 'In one sentence, what is the key to leading people?' I asked. Throwaway question? Absolutely. I knew no one would answer. That was the point. But someone did." More

See change coming (before it kills your business)
Inc.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
April 3, 2012: Paul J. H. Schoemaker writes, "To get a business going, you need entrepreneurial vision. To keep it performing at a high level day to day, you need intense operational focus. But to survive for the long run, you need a different kind of skill, one that I consider a core attribute of true strategic leaders. I call it peripheral vision. Sad to say, most companies aren't very good at this." More

Why your employees leave and how to stop them
Small Business Trends    Share    Share on FacebookTwitterShare on LinkedinE-mail article
June 12, 2012: Did you know that almost one-fourth of all new hires leave their companies within one year of coming on board? A new study of 500 HR professionals by Allied Van Lines, reported in Business News Daily, found that the blame for this high turnover can't be blamed solely on the economy or demographics. Instead, Allied found that failure to properly train, mentor and acclimate new employees to the workplace was a key reason behind their moving on. More

Why your company should celebrate more
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Aug. 7, 2012: It's critical to take time to celebrate the accomplishments — both big and small — within an organization. Margin pressures and deadlines don't make this simple, but it is nonetheless imperative. If you have a culture that understands how to celebrate its successes, people will remain motivated, achievements will be valued more completely, and deeper relationships will be forged within the group. Plus, it beats doing your time sheet. More

How to make a marketing plan for all seasons
CBS MoneyWatch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Feb. 28, 2012: A marketing plan should be a written document, not scratchings on a cocktail napkin or recalled from memory. To take your business to the next level requires preparing a written marketing action plan every quarter. Without a 90-day marketing GPS to guide you to your destination, treacherous roadblocks and time-consuming detours can keep you from reaching your goals. More

Coast Tropicals

An industry leader providing quality livestock from around the world.

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601   Download media kit
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