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As 2011 comes to a close, the World Pet Association would like to wish its members, partners, and other industry professionals a safe and happy holiday season. As we reflect on the past year for the profession, we would like to provide the readers of Pet Industry Briefs a look at the most accessed articles from the year. Our regular publication will resume next Tuesday, Jan. 3, 2012.

May 17, 2011: Study: Be less self-centered to be more creative
CBS Money Watch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Business is, ultimately, all about the bottom line and sometimes focusing on the needs of your fellow man seems like the last thing you need to be thinking about to improve it. Sure, you want your customers and your employees to remain happy and loyal, but can thinking about others do anything else for you in business? More

May 24, 2011: The new rules of building customer loyalty
Inc.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If you give a discount to your most loyal customers, you might be doing something wrong. At least you're not doing all you can to reward your best customers, and keep them coming back. Experts say there are some rules to follow to make your customers feel like kings from the very first moment they encounter your product or service. Do it right, and you'll not only score a lifelong customer, but also an advocate for your brand — and that's a lot more valuable. More

May 31, 2011: White House slashes red tape to boost economy
Agence France-Presse via IndustryWeek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
On May 26 the White House unveiled a series of measures to cut back on burgeoning red tape and simplify rules which it said could save U.S. businesses "billions" of dollars over the coming years. The administration hopes the move will lift some of the burdens from struggling companies and give fresh impetus to the faltering jobs market with unemployment still hovering around 9 percent. More


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June 7, 2011: Marketing tips for businesses of any size
American Express OPEN Forum    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Every company — no matter its size — needs to get out the message that it's got what customers want and need. Saying it at the right time, in the right place and to the right people is the most effective way to catapult your business ahead of the competition. More

June 28, 2011: Does social media have a return on investment?
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Almost every major brand in the world is jumping onto Twitter and Facebook in a big way. EMarketer estimates that 80 percent of companies will participate in social media marketing this year, nearly double the number of just three years ago. All of them are feverishly working to get consumers to "engage" — to "like," to tweet, to comment, to share. And they're spending a tidy sum to do so. More

July 5, 2011: The state of small business
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Twenty-four months after the end of the Great Recession, where does the U.S. economy stand? The good news: Stock prices are up some 20 percent in the last year and Ben Bernanke has taken his hand off the printing presses. But whither the country's 27 million small businesses — defined by the Small Business Administration as companies with fewer than 500 employees, including a large swath of sole proprietorships — which account for nearly half the U.S. workforce and generate more than half of nonfarm-related output? More

July 12, 2011: Fed takes a bite out of swipe reform
Entrepreneur    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Federal Reserve moved to take a bite out of swipe reform. Per last July's landmark financial services reform legislation, the Federal Reserve was tasked with regulating debit card interchange fees — the transfer fees paid for by merchants to cardholders' financial institutions each time shoppers pay with plastic. More

Aug. 16, 2011: The new rules for getting press
Inc.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Now that you've made the bold move of opening up your own business, you're likely faced with the challenge of spreading the word about your goods or services to potential customers. One of the most cost effective ways to build buzz around your startup is to get it covered by the media, either local or national. But how does one go about doing that, especially if you don't have the budget to hire a PR firm? More

Aug. 29, 2011: The new new rules of business marketing
Entrepreneur    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When David Meerman Scott first published The New Rules of Marketing & PR in 2007, Facebook was still mostly for college students. The book helped Scott, then 46 years old, make a name for himself as a marketing strategist. Even so, he had to add new chapters and rewrite a considerable portion of the book for its recently-released third edition. So what are the new new rules now? More

Oct. 11, 2011: Drowning in work?
CBS Money Watch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
One thing emerging leaders struggle with is the concept that management can be liberating. They are often so busy trying to manage that they end up drowning themselves in too much work. Alice Waters, founder of famed restaurant Chez Panisse, understands that feeling and offers some advice. More
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