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Home   Membership   SuperZoo   America's Family Pet Expo   Aquatic Experience   Atlanta Pet Fair   December 30, 2014


Coast Tropicals

Industry leader providing all your aquatic live stock needs from around the world to your store.

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As 2014 comes to a close, WPA would like to wish its members, partners and other industry professionals a safe and happy holiday season. As we reflect on the past year for the industry, we would like to provide the readers of Pet Industry Briefs, a look at the most accessed articles from the year. Our regular publication will resume Jan. 6.


Web presence: 5 cornerstones for pet businesses
Clarice Brough
From Jan. 7: Develop a pet business Web presence and make 2014 your best year yet. Your customers are online and they're looking for you. Being online is no longer a simple yes or no proposition; today it's important that your pet business is on the Internet. People browse the Web to research products and to locate retailers. Effective marketing must include an Internet presence for your pet business. The three biggest areas driving the market on the Internet are social media, email and mobile devices, and there are five basic elements that are the cornerstones of a solid Web presence.
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Pet wellness is poised to go mainstream
Doug Gleason
From Jan. 14: You can sign up for your company's employee wellness program, enjoy a wellness spa treatment or even plan some "wellness tourism" for your next vacation. Almost everyone in the pet industry is aware of this trend called wellness — we've all heard something about the increased interest in pet wellness and the response of manufacturers and retailers. But what has been a relatively small niche up until know is about to take off. Interest in wellness in the human world is going mainstream, and that's bound to translate to the pet world.
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Top pet fashion trends to watch in 2014
Lauren Darr
From Jan. 21: One year has wrapped, and another has just begun. There are always predictions on what the new year will bring. And, in that spirit, here are the pet fashion predictions for 2014 from the International Association of Pet Fashion Professionals. 2013 brought in a conversation of controversy with pet tattoos. Some people love them; others don't. But the bottom line is people are looking for more ways to make their pups stand out when taking them out on the town.
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PRODUCT SHOWCASE
  WaggWalker® by Bark Busters

Take the Lead and Get Tails Wagging with the WaggWalker® Communication Harness. With a simple "flick and release" of your leash, this revolutionary dog walking harness emits a gentle sound to get your dog's attention by communicating with him through operant conditioning to teach him how to walk at your side.
 


New pet foods targeting niche groups
Jackie Bay
From April 15: I recently attended Global Pet Expo 2014 in Orlando, Fla., and noticed a few trends in the pet food industry. The most noticeable is that pet product segmentation on small, large and especially toy breeds is increasing. Here is a look at some new products that are targeting specific niches in the pet food market.
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Webrooming is the new showrooming — and other retail trends
Danielle Wegert
From July 1: A new concept facing consumers and retailers now is webrooming. Consumers look online for different products and then go to the brick-and-mortar store to make the purchase. There are many reasons for this action, but one of the most common is the consumer wants information. Instead of going to the store itself and asking an employee about the product, the consumer does his or her own research ahead of time.
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  PRODUCT SHOWCASES
Add pop to your leash wall!

NV Pets Sales and Marketing is the US importer for ROK Straps, the 3 – 1 Stretch leash. ROK Straps are made out of extruded UV stabilized rubber with a unique nylon web cover. ROK Straps comes in 4 leash sizes, 12 colors and has matching adjustable collars. ROK Straps has an unconditional 1 year guarantee. ROK Straps has been sold in the US for over two years with major success. For more info please click here.
Ruff Puppies Collars and Leads


Ruff Puppies is committed to providing a premium leather dog collar to every dog! Whether you want lots of bling or a classic design, every dog can find the perfect style and fit. Through our dedication to quality and service, your dog is guaranteed to find a collar for life!
ProClip Pulse Ion


Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at www.andis.com.


The future of business: Big or small, but not midsized
Adrian Davis
From Aug. 5: Businesses are currently faced with unprecedented change. Every change — especially those related to technology and business model — brings more and faster change. Change changes the nature of change. Each change creates new opportunities, and each change shuts the door on previous growth opportunities. In such a fast-changing world, the firms that will have the most difficulty staying afloat will be midsized businesses.
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Web presence: 5 cornerstones for pet businesses
Clarice Brough
From Jan. 7: Develop a pet business Web presence and make 2014 your best year yet. Your customers are online and they're looking for you. Being online is no longer a simple yes or no proposition; today it's important that your pet business is on the Internet. People browse the Web to research products and to locate retailers. Effective marketing must include an Internet presence for your pet business. The three biggest areas driving the market on the Internet are social media, email and mobile devices, and there are five basic elements that are the cornerstones of a solid Web presence.
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3 tips for using Facebook hashtags
Andrea Fischetti
From April 22: Hashtags have been on Facebook for nearly a year now, so it is important to understand the right way to use them. The purpose of hashtags is to make posts more visible. A person searching under that hashtag topic is able to see all the posts, including those they have not yet "liked." Therefore, your company's page can be more visible to new customers — always a perk. Here are three quick tips for using Facebook hashtags.
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3 powerful marketing tools to create customers for life
Sydni Craig-Hart
From Aug. 12: As a small-business owner, you've probably given some thought to your target market. After all, you're not trying to sell life-coaching services to everyone in the world, right? You're simply trying to sell your product or service to the people who want and need it most. Finding out who those people are, and learning to connect with them in a meaningful way, is what marketing is all about. When you are clear about your target market, niche and ideal client, you're able to create marketing materials that easily turn prospects into paying customers.
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The keys to hiring and managing a fishroom manager
Kevin Plazak
From Nov. 18: ​ It is often challenging to hire any sort of livestock managers. Trusting someone to know more than you may ever know about a pet you sell is often intimidating. Knowing that you have hired the right person is doubly difficult when it is hiring an "expert." Really what you want in your fishroom is someone to keep everything alive, to ensure all the tanks are stocked and cleaned appropriately, and to answer the customers' questions correctly. This means hiring someone who knows he knows something about fish.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Most popular dog names for 2014 revealed (Today.com)
Digital dogs: Pets and technology prove to be a good mix (Sioux City Journal)
Why your marketing emails aren't working (American Express OPEN Forum)
This pet food supplier is still in the hunt for growth (Nasdaq)
How you can embrace the holy grail of online marketing (Entrepreneur)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Bianca Gibson, Executive Editor, 469.420.2611   
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