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February 11, 2012
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Do consumers trust strangers over store associates?
RetailWire
A survey late last year by Cisco Systems asked 1,000 U.S. consumers to rank their top three influencers in the buying process and who helped them buy. Sixty-eight percent said online reviews were one of their top three influencers whereas only 13 percent indicated store associates. For store associates, that's down from 21 percent in a similar survey taken in 2010. Even friends and family were losing notable ground as purchase influencers, down to 41 percent from 60 percent the year before.More

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