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From grooming to boarding: Pet services industry sees growth
Across the country, we love our pets. And we're willing to spend a lot of money on them — especially when we leave town on vacation. How much money?
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PetSmart acquires Pet360
Pet Product News
David Lenhardt, PetSmart's president and CEO, is quick to acknowledge that online sales make up a small part of his chain's annual sales revenue, but he's convinced change is on the horizon. "We expect [online sales] to become a more relevant source of revenue in the future," Lenhardt said. So much so that the Phoenix-based chain of 1,352 stores announced it has acquired Pet360, a Plymouth Meeting, Pennsylvania, online network made up of more than nine of the top pet websites, with more than 12 million monthly visitors.
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The importance of momentum in marketing
By Randall Craig
What is the difference between a successful marketing campaign and an unsuccessful one? ROI is certainly the standard answer, but it is also completely insufficient. A single marketing campaign is not much different than a car going uphill, battling gravity with a driver giving a single pump of the gas pedal. Let off the gas, and it will eventually slow down, stop and then start rolling downhill. Likewise, the inertia of the market — competitive noise, client disinterest and short-term memories — can only be overcome with more than a single pump of marketing energy.
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  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at

Pampered pooches dig up massive growth for pet services industry
Smart Company
Dog walking, pet boarding and animal grooming services were among the fastest growing local industries in Australia during the first half of 2014, according to online business marketplace Oneflare. Oneflare analyzed job requests from more than 40,000 Australian service providers using its site and found Australia is a nation of pet pamperers.
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Become a contributing writer
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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  WaggWalker® by Bark Busters

Take the Lead and Get Tails Wagging with the WaggWalker® Communication Harness. With a simple "flick and release" of your leash, this revolutionary dog walking harness emits a gentle sound to get your dog's attention by communicating with him through operant conditioning to teach him how to walk at your side.

VCA buys Camp Bow Wow
Pet Product News
As the pet industry maintains its robustness and retains a nearly recession-proof Teflon shield, players from within and without the industry continue to jockey to scoop up valuable pet industry properties. VCA Inc., a nationwide network of more than 600 animal hospitals headquartered in Los Angeles, is one of the latest examples, as it has revealed that it has purchased Camp Bow Wow, a Broomfield, Colorad-based franchisor of dog daycare and overnight boarding centers, for an undisclosed amount.
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Consumer tips for selecting pet insurance
Insurance Journal
"Pet insurance plans may not make sense for every pet owner, but given that emergency or catastrophic veterinary bills can cost thousands of dollars, it is worthwhile for consumers to consider and evaluate these products," said Ken Kobylowski, New Jersey Department of Banking and Insurance commissioner.
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  Add pop to your leash wall!
NV Pets Sales and Marketing is the US importer for ROK Straps, the 3 – 1 Stretch leash. ROK Straps are made out of extruded UV stabilized rubber with a unique nylon web cover. ROK Straps comes in 4 leash sizes, 12 colors and has matching adjustable collars. ROK Straps has an unconditional 1 year guarantee. ROK Straps has been sold in the US for over two years with major success. For more info please click here.

Handling negative feedback on social media
By Mayur Kisani
Social media has become one of the most important and relevant forms of marketing, advertising and brand communication. For years, companies have had ways communicate to their audiences — newspapers, radio, TV — but now they have a way to listen to their audiences via the same channel. Social media is a dialogue, not a monologue. It's a platform where customers can give feedback — some of which will be negative. So how do you, as a business/brand, handle negative feedback and complaints?
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Missed last week's issue? See which articles your colleagues read most.

    Pet industry groups fund research for better dog breeding standards (Pet Product News)
Discovering the best new pet products of 2014 (St. Louis Post-Dispatch)
Survey: More than 70 percent of apartment renters own pets (Los Angeles Times)

Don't be left behind. Click here to see what else you missed.


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Colby Horton, Vice President of Publishing, 469.420.2601
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