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Digital dogs: Pets and technology prove to be a good mix
Sioux City Journal
Dogs love receiving the classic candy cane-shaped rawhide or holiday-themed stuffed toys for Christmas, but the latest technology is slowly inching up Fido's (and his owner's) Christmas list. That's why some of the biggest tech companies, like GoPro and Motorola, are making products specifically geared toward pet owners.
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NutriFusion will now formulate for Pets
Pet Age
NutriFusion, a provider of natural nutrition and phytonutrient products for food manufacturers has extended its flagship ingredient, GrandFusion into the pet food sector. Food manufacturers will now be able to infuse their existing brands with NutriFusion's pet-friendly blends that are conducive to a healthy diet rich in vitamins.
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How you can embrace the holy grail of online marketing
Unless you've been sitting in front of a cathode-ray tube TV for the past few years, you've seen how important video has become as a marketing tactic. In fact, paid advertising on YouTube converts more customers than any other online platform, according to AOL Platforms. The number of digital video viewers in the U.S. is expected to increase by more than 22 million between 2013 and 2017, according to eMarketer.
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  WaggWalker® by Bark Busters

Take the Lead and Get Tails Wagging with the WaggWalker® Communication Harness. With a simple "flick and release" of your leash, this revolutionary dog walking harness emits a gentle sound to get your dog's attention by communicating with him through operant conditioning to teach him how to walk at your side.

Most popular dog names for 2014 revealed
We've come a long way since names like Fido, Spot and Rover ruled. In fact, the most popular dog names of 2014 might be just as common on the playground as they are in the dog park., a site dedicated to linking pet owners to veterinarians, analyzed its database to find the most popular puppy names of 2014. The results? Max and Bella reign supreme for the second year in a row.
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New holiday movie shines a light on ferrets
Pet Age
Ferrets have skyrocketed in popularity as pets. Consumers are rushing into pet stores in need of starter kits and other products for this popular little mammal. If customers weren't already excited about these little guys, a new holiday movie, "Santa’s Little Ferrets," will have them scrambling in to buy one as a holiday surprise.
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Add pop to your leash wall!

NV Pets Sales and Marketing is the US importer for ROK Straps, the 3 – 1 Stretch leash. ROK Straps are made out of extruded UV stabilized rubber with a unique nylon web cover. ROK Straps comes in 4 leash sizes, 12 colors and has matching adjustable collars. ROK Straps has an unconditional 1 year guarantee. ROK Straps has been sold in the US for over two years with major success. For more info please click here.
Ruff Puppies Collars and Leads

Ruff Puppies is committed to providing a premium leather dog collar to every dog! Whether you want lots of bling or a classic design, every dog can find the perfect style and fit. Through our dedication to quality and service, your dog is guaranteed to find a collar for life!
ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at

Why your marketing emails aren't working
American Express OPEN Forum
You just finished writing your latest marketing email and clicked "send." Before congratulating yourself on another to-do checked off your list, consider this: Whether you're a seasoned pro or a newbie at email marketing, chances are, you're likely making one of the following email marketing errors.
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This pet food supplier is still in the hunt for growth
The kennel is getting smaller as pet industry growth is being fueled by consolidation. Privately held pet supplies retailer Petco just announced it was acquiring the Web-based Drs. Foster and Smith, joining rival PetSmart in expanding its e-commerce platform. The pet-care industry is in the midst of a wave of a broad roll-up strategy, often urged on by private equity backing.
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Steps to becoming a dog trainer
Many pet owners do not know how to approach obedience training when they bring new dogs into their households. Early training is key to molding a responsive pet, and pet owners have increasingly turned to dog trainers to help their precious pooches adapt to their new homes. The Humane Society of the United States says no federal or state certification is required for a person to call himself a dog trainer. Finding a qualified professional can be challenging. Those interested in a career in dog training should consider the following.
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Missed last week's issue? See which articles your colleagues read most.

    Top 10 holiday items for pets (Pet Age)
Bunny ban pending in New York City (ConsumerAffairs)
Pet massage gaining popularity (The Associated Press via Tulsa World)
Pet cemetery lets best friends stay together after death (Los Angeles Times)
Lincoln Bark unveils interactive website (Pet Business)

Don't be left behind. Click here to see what else you missed.

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Bianca Gibson, Executive Editor, 469.420.2611   
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