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Game encourages kids to brush for 2 minutes, twice a day through interactive fairy tale kingdom adventure
With Children's Dental Health Month around the corner, the Ad Council and the Partnership for Healthy Mouths, Healthy Lives have released a new, free mobile gaming app, Toothsavers, in an effort to motivate parents and caregivers to take action to reduce their children's risk of oral disease. This interactive game makes toothbrushing fun by encouraging kids to save friendly fairy tale characters from the evil, cavity-creating sorceress who cast a wicked tooth-rotting spell on the kingdom. The goal of the game is to motivate children to save their own teeth by brushing their teeth two minutes, twice a day. Click here to watch a preview of Toothsavers.
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My journey to fellowship and beyond …
By Tija Hunter, CDA, EFDA, FADAA

I like to describe the road through the ADAA Fellowship/Mastership program as education excellence. Having been a dental assistant for 32 years, I am always learning something new. This world of dentistry is ever changing, and if you want to be the best you can be, you've got to keep up. I believe that every assistant that takes their career seriously needs to go through the program. It shows you are dedicated and determined, it makes you stand out as a true professional. As an educator, what better way to lead than by example?

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Email and HIPAA, when is the line crossed?
Dentistry IQ
QUESTION: My wife received notice last Friday that our son's teacher called my wife's work, a dental office, and complained that my wife had gotten her PERSONAL email from work records and emailed her concerning our son's grades. Yes, the teacher’s kids go to my wife's dental office for treatment.
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Male dental assistant enjoys profession, military career
Dentistry IQ
To say dental assisting in the United States is a world away from anything dental related in Third World countries is an understatement. Just ask John Hatfield, EFDA. His military dental assisting career has sent him to countries far and wide, and all of his visits have made him thankful he serves as a dental assistant in the U.S.
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5 facts you should know about dental insurance coverage
Dental Products Report
Many patients have questions concerning their insurance coverage. Because we believe patients deserve the best service possible, we would like to share some interesting facts concerning insurance coverage. We hope these facts help clarify some of the information your patients are receiving.
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Many who could benefit from HPV vaccine unaware it is effective
American Cancer Society
The human papillomavirus vaccine can prevent infections from the two types of HPV responsible for 70 percent of all cervical cancers. But many Americans who would benefit from getting the vaccine do not know this information – even though the vaccine has been available for more than seven years.
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Perfect attendance: Reward what you value
By Jill Nesbitt
Do you reward your dental staff for having perfect attendance? This is low-hanging fruit for a way to reward the behavior you want to see in the staff. What happens in your office when your assistant doesn't show up? Do you have a backup who can step in so you can maintain your schedule, or do you have to cancel patients? How does your practice run when your receptionist is out? Who answers the phone and collects from the patients at the front desk? If you want your days to flow more smoothly, setting up a reward for perfect attendance can work like a charm.
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ADAA Education Department
ADAA Learning in the Round at the 2014 CDS Midwinter Meeting is almost sold out!
Featuring New Products & New Manufacturers

FRIDAY, Feb. 21 in Chicago
Session 1: 9 A.M. – Noon
Session 2: 1:30 P.M. – 4:30 P.M.,
*Different topics will be covered in each session.
Preregistration ends Feb. 14.

Download the flyer here.
Register online before it sells out!

Patients' insurance may change under ACA
American Dental Association
Dental plans are available in the new Affordable Care Act marketplace and dentists may want to verify patients' insurance status. "With the beginning of the Health Insurance Marketplace, also known as Health Insurance Exchange, over a million people will have a new insurance plan," said an announcement on verifying patient coverage in the Dec. 30, provider enews special edition of MLN Connects

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Antibacterial agent boosts toothpaste effectiveness
Regular use of fluoride toothpaste containing triclosan, an antibacterial agent, and a copolymer, which helps prevent the triclosan from being washed away by saliva, reduces plaque, gingivitis, and bleeding gums and slightly reduces tooth decay compared to fluoride toothpaste without those ingredients, finds a new review in The Cochrane Library.

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Communication between health professionals and their patients about alcohol use — 44 states and the District of Columbia, 2011
Centers for Disease Control and Prevention
Excessive alcohol use accounted for an estimated 88,000 deaths in the United States each year during 2006–2010, and $224 billion in economic costs in 2006. Since 2004, the U.S. Preventive Services Task Force has recommended alcohol misuse screening and behavioral counseling (also known as alcohol screening and brief intervention for adults to address excessive alcohol use; however, little is known about the prevalence of its implementation.

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Study: Water fluoride levels do not increase risk of bone cancer
Fluoride levels in drinking water do not lead to a greater risk of primary bone cancer, a new study has found. Researchers at Newcastle University found that higher levels of natural or artificial fluoride in drinking water in the U.K. had no impact on the incidence of either osteosarcoma or Ewing's sarcoma in people aged 0-49.
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Researchers launch Phase 1 clinical trial of potential MRSA treatment
Inside Dental Assisting
Scientists have begun the first human clinical trial of EDP-788, an investigational oral antibiotic intended to treat methicillin-resistant Staphylococcus aureus (MRSA) infections. The Phase 1 trial, which will enroll as many as 64 healthy men and women ages 18 to 45, will evaluate the investigational drug's safety as well as how it is broken down and processed in the body. The trial is being conducted by the Massachusetts-based biotechnology company Enanta Pharmaceuticals through contract funding from the National Institute of Allergy and Infectious Diseases, part of the National Institutes of Health.
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ADA issues disease prevention paper
American Dental Association
The most cost-effective way to ensure optimal dental health in children and adults is through prevention, education and behavioral modifications, the Association said in a disease prevention paper posted online Jan. 24. This is the first of two newly named Action for Dental Health papers that will address the importance of disease prevention.
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Colby Horton, Vice President of Publishing, 469.420.2601
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