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Home   About   Membership   Forums & Meetings   Government Affairs   Members Only Feb. 22, 2013


President's Message

DeCA lays out sequestration plan and impacts:

If you've been following the news, you've undoubtedly heard that time is running out for Congress to enact a budget agreement that will avoid sequestration — the automatic, across-the-board spending cuts that would be mandated and imposed on every federal agency, including DeCA, on March 1.

In accordance with guidance we received from DoD in January, we have already implemented several measures that allow our agency to plan for potential budget cuts by reducing operating costs. These measures include an agency-wide hiring freeze for all outside DeCA hires, curtailment of official travel considered noncritical to the agency's mission, and cancellation of all May case lot sales.

While we still hope sequestration will be avoided, we must, nevertheless, be prepared and plan accordingly. Unfortunately, it is impossible for DeCA to cut spending to the level that would be required under sequestration without impacting our payroll. Consequently, after much deliberation, analysis and consideration, we developed several actions that will reduce spending to the level mandated by Congress, should sequestration happen. Beginning the end of April, through Sept. 21, we will:
  • Close all commissaries on Wednesdays. This would be in addition to any day they might normally be closed. There may be limited exceptions at overseas locations where there are sufficient Local National employees to remain open.

  • Close the Headquarters one day a week, on Wednesdays.
These actions, in effect, will furlough every DeCA employee one day a week for up to 22 days. While certainly not a pleasant prospect for any of us, they are none the less unavoidable should sequestration occur. I should note, however, that because of the uncertainties of the current budget environment, we have planned these actions with the understanding that they are subject to change. With that said, I will make certain you receive ample notice before these actions take effect.

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These are challenging times, but we are all in this together and it will take every bit of passion, planning and perseverance we can muster, individually and collectively, to deal with the effects and see it through.

Thanks again for all you do every day in serving the greatest and most deserving customers in the world — our nation's military and their families!

Joseph H. Jeu
Director and Chief Executive Officer, SES
Defense Commissary Agency
1300 E Avenue
Fort Lee, VA 23801-1800

Your Commissary...It's Worth the Trip

The budget outlook:

The following update is provided based on information we have as of this morning. On the sales side there are obvious issues with recent announcements and confusion on the direction and participation in approved promotional events. I will provide our analysis of that situation in a separate communication. This is the latest on the budget scene.

A confluence of budget crises are negatively affecting the resale and MWR programs.
  • Pressure was already on the appropriations that support these programs as a result of the fact that the Government is operating under a Continuing Resolution that funds the Department of Defense at last year's lower levels. This was forcing agencies to look at areas to gain savings.
  • The Sequestration trigger that was built into the Budget Control Act of 2011 was due to take effect Jan. 1, 2013. The American Taxpayer Relief Act of 2012 changed the dates and size of sequestration. The sequestration will now begin for the Department on March 1, 2013; in addition, a second sequestration due to a breach in the discretionary spending caps for FY 2013 is scheduled to be implemented on March 27.
  • The combined effects of these two sequestrations will require the Department to cut roughly $46 billion from the annualized level of funding provided on the FY 2013 CR, all in the last seven months of the fiscal year. The cumulative effect of adding all these factors is a DoD-wide shortfall of about $35 billion compared to our FY 2013 budget request (about 23 percent of that request) just in base-budget O&M dollars for Active forces. Some Services will experience base-budget O&M reductions much larger than 23 percent.
  • Under the Sequestration plan put forward by the Administration, DeCA was scheduled for a 9.2 percent reduction in its operating and surcharge accounts amounting to $130 million.
  • DoD is planning to issue furlough notices to employees that would probably take effect the second week of April.
  • DeCA has curtailed travel, placed a hiring freeze, cancelled case lot sales and is releasing temporary workers.
  • There is no indication that DeCA is being cut disproportionately. Overall, the DoD will cut all operating accounts 9.2 percent.
  • Because of the size of the cuts in operating funds, DeCA will probably be impacted further as funding for facility maintenance and utilities because it relies on base support systems to furnish these services. There could also be rate increases in negotiated support agreements.
  • Further, because Sequestration also affects the Department of Agriculture, there may be some disruption in meat and other food product inspection services that support the general population but also affect resale programs.
  • The Service appropriated fund accounts are being hit hard with a direct and indirect cascading effect on Exchanges. Exchanges provide a share of their earnings to support Service MWR programs. As appropriations for these MWR programs are cut, there is increased pressure on the Exchanges to provide more of their earnings for MWR, thus retaining less for investment in facilities and other capital programs. Exchanges get some operations support, primarily for overseas utilities and facility maintenance. This support is threatened. Finally, Exchanges get appropriations through the Army operating accounts to fund transportation of products outside of the continental United States. They have been notified that this funding may be reduced.
ALA has been meeting with Administration and Congressional officials in both the House and Senate on the personal staffs and on the committee staffs to tell them of the impact of these budget reductions on the resale programs. Because the Sequestration cuts are mandatory by appropriation account and cut across the entire Department, there will be no relief until the entire Sequestration issue is resolved. Our position is:
  • Congress needs to move to pass full funding for DoD to include a 2013 Defense Appropriations Act and stop the Sequestration trigger from taking effect.
  • For Sequestration, these programs should not be cut disproportionately beyond the minimum reductions that are mandated by law.
  • The resale system is inherently efficient with DeCA alone reducing its annual operating costs nearly $900 million a year. These programs are part of the solution not part of the problem as our report "Costs and Benefits of the Military Resale System" demonstrates—their contribution to the Defense Department far outweighs their costs by a factor of 6:1.
  • Nonappropriated funds and surcharge funds are generated by charges to military personnel and their families. These funds should not be siphoned off in a convoluted shell game to pay for legitimate appropriated fund obligations that have been set forth by Congress over the years.
ALA will continue to meet with policy-makers to present our positions and are scheduling presentations at upcoming ALA conferences on impact and agency plans to deal with budget matters.

Congressman urges 'aggressive oversight' of DoD budget threats
Read the Full Story
Defense News, John T. Bennett
A pro-military U.S. House Republican wants lawmakers to examine whether Pentagon officials, while warning about dire consequences of pending spending cuts, will undermine military operations and training to protect underperforming, unnecessary programs.

Panetta notifies Congress of Pentagon plan to furlough civilians
Read the Full Story
Reuters, David Alexander
Defense Secretary Leon Panetta formally notified Congress recently that the Pentagon plans to put civilian defense employees on unpaid leave this year if $46 billion in across-the-board U.S. government spending cuts take effect on March 1.

Sweeping cuts for Army, Navy
Read the Full Story
USA Today, Tom Vanden Brook
Budget cuts by the Army and Navy scheduled to take effect March 1 would force more than $26billion in wage and spending reductions and prompt furloughs or layoffs for more than 450,000 people nationwide, according to documents obtained by USA Today.

Defense Department announces furlough plan
Read the Full Story
Stars and Stripes, Chris Carroll
The Defense Department recently notified Congress on of a plan to furlough nearly 800,000 civilian employees one day each week beginning in April, a defense official said.

Expect that can to be kicked once more
Read the Full Story
The Washington Post via The News Journal, Walter Pincus
When it comes to deficit reduction, Congress has been "kicking the can down the road" for years — and is probably about to do so again.

New Simpson-Bowles plan has a familiar call
Read the Full Story
The Washington Post, Eric Yoder
The new Simpson-Bowles deficit-reduction initiative recently put forward as a potential route out of Washington's budget thicket could revive several items in the team's original plan that would have a significant impact on federal employee benefits.

Patrick B. Nixon
President, American Logistics Association

Washington Update

Program helps soldiers with financial matters
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Just as the spotlight once again shines on why the government can't juggle its bills, the calendar flips to an annual consumer-oriented event called America Saves Week. And Military Saves Week runs along with it from Feb. 25 through March 2. By chance, the savings week occurs right as automatic, across-the-board federal spending cuts loom on March 1, unless another agreement is reached in Washington. More

Direct Mail Reaches Military Families Where
They Live

Military Family Residents Mailing List: Active Duty families at home address on military bases
Judy Johnson's Military Family Mailbox: Co-op envelope Email: Opt-in email list of registered members

Contact: Military Media Inc. 845-454-7900.
Providing media to reach the military audience since 1974.

Pentagon aims ax to make a point with sequester cuts, uses worst-case scenarios to force deal
The Washington Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Obama administration is putting attention-getting Pentagon projects on the chopping block in a bid to pressure Congress into making a deal that avoids $46 billion in military budget cuts March 1, analysts and congressional officials say. More

White House seeks 'balanced way' to budget fix
The Associated Press via Yahoo News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
President Barack Obama is concerned about the effect that looming, drastic across-the-board budget cuts will have on the middle class, his new chief of staff recently said. The cuts, called the sequester, would drain $85 billion from the government's budget over the coming seven months. Actual cuts may be around 13 percent for defense and 9 percent for other programs because lawmakers delayed their impact, requiring savings over a shorter period of time. The White House last week let loose a list of ways Americans would feel the trims, from longer waits at airport security to as many as 13,000 teachers being laid off. Outgoing Secretary of Defense Leon Panetta told a congressional panel the sequester would hollow the U.S. military because it would give the Pentagon little leeway in deciding how best to spend the money. More


Uniweb continually pushes the limits in creativity and potential of every product they create, providing cost-effective solutions to upgrade existing shelving and increase product facings in the same footprint, thereby enhancing sales volumes! Uniweb also engineers modular spaces which include cash or manager’s offices, secure rooms, and back offices.

Commissary News

Commissaries cut May case lot sales overseas
Navy Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Commissary officials have axed case lot sales overseas that were scheduled for May and have begun a worldwide hiring freeze in preparation for the possibility of sequestration-forced budget cuts, looming large on March 1. More

Higher wages could be grocers' best investment
Supermarket News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Online category killers, along with perhaps the greatest emerging threat of all give consumers a price incentive not to come to physical grocery stores. Food retailers' usual answer to this issue is to double down on cost-cutting in order to keep their own prices low. And this is one reason why wages paid to retail workers are so depressed that the typical retail salesperson earns $21,000 per year, with cashiers making $18,500 on average, according to New York-based Demos. However, some make the argument that higher retail salaries would not only benefit retail workers, but give a much-needed jolt to the economy and ultimately reward retailers themselves. More

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Your commissary celebrates heart healthy promotions in February
The Bayonet    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In support of the American Heart Association's National Heart Health Month, your commissary offers shoppers a myriad of special events and in-store promotions highlighting health, nutrition and great savings. "Take a look around your commissary in February and you'll find what we call healthy 'bundling' promotions," said Chris Burns, DeCA sales director. "Companies are combining their efforts to offer shoppers even better savings. An example of this is having name-brand breakfast cereals positioned next to fresh fruit." More

Kraft finds more dads in the kitchen
Progressive Grocer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
You can put away those stereotypes that belong in another era: Today's fathers are in the kitchen and cooking up a storm. A new survey from Kraft Cheese found that 96 percent of dads in the United States say they are cooking for themselves or others every week. More

What food desert maps get wrong about how people eat
The Atlantic Cities    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Food deserts, as they're traditionally defined, assume a world without transportation. The United States Department of Agriculture measures them this way: A Census tract is considered a food desert if it meets a certain threshold of poverty, and if at least 500 people or one-third of the population reside more than a mile from a large grocery store. This definition assumes that people only access supermarkets within a fixed — and arbitrary — radius of their home. And it sidesteps the reality that many people ride transit or cars to get there. More

Save on food costs even after grocery shopping
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
VideoBriefGrocery shopping isn't what it used to be. Too often we think it's over once we get through the checkout count Based on the latest U.S. Department of Agriculture statistics, the average family of four, if they spend moderately and have children, will spend roughly $230 on groceries every week, depending on the ages of their children. But, a shocking amount of food goes to waste every year. More

Commissary Announcements

Commissary Web Posts

The following commissary items were posted to the ALA Website as of 10 a.m., February 21, 2013.

Sun Care Program. NOTE: This replaces program published on Jan 11, 2013.
Worldwide Mix and Match Sale Package. See NTT 13-53 for changes to this package.

13-53, DeCA Headquarters Worldwide Promotion – Changes to the Worldwide Mix and Match Sale for May 2013.

Adds/Changes/Deletes for Week 13-08.
Guard & Reserve On-Site Sale Schedule updates.
CRV Values.

April 24, 2013: ALA/DeCA Customer Appreciation Golf Tournament, Fort Lee, Va.
Registration open - April 25–26, 2013: ALA Commissary Roundtable, Marriott Hotel, Richmond, Va.
June 18, 2013: ALA Congressional Caucus, Washington, D.C.
Sept. 30-Oct. 2, 2013: 66th ALA National Convention, Hyatt Regency, New Orleans, La.

Exchange News

Drivers continue to find road bumpy after answering automobile ads
NewsroomAmerica    Share    Share on FacebookTwitterShare on LinkedinE-mail article
An individual or individuals claiming to be "Exchange Inc." have been placing advertisements in auto magazines and commercial newspapers, leading Army & Air Force Exchange Service shoppers to believe they're purchasing a vehicle through the Department of Defense retailer. "This has been a problem for the past few months where someone is using the Exchange's trademarked logo and name without permission to purportedly sell vehicles in the United States," said Rick Koloski, the Exchange's loss prevention vice president. "Unfortunately, some have sent money only to receive nothing in return." More

Future retail stores will focus on experiences before products
Bazaarvoice Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
What does a typical shopping trip look like? In just the past few years, the answer has changed dramatically to include technologies like smartphones and tablets, omnichannel experiences like ship-to-store, etc. More

Victoria's Secret teen lingerie lures ever-younger girls
Bloomberg    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Limited Brands Inc.'s Victoria's Secret isn't the only retailer generating sales as it becomes more acceptable for middle-and high-school girls to show off bras under clothing and buy intimates. Teen chains are, too. Hot Topic Inc. is testing an edgy lingerie line called Blackheart, and Urban Outfitters Inc., which has said intimates could eventually make up 10 percent of sales, has bolstered such offerings across its brands. More

The state of retail in the digital world
Women's Wear Daily    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The digital experience for brick-and-mortar stores still has a ways to go in terms of measuring up to pure-play counterparts. (Subscription required.) More

Joining the retail technology dots to become the 'connected store' Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Holiday season notwithstanding, we've got international expansion on the brain, knowing what a key initiative this is for many online retailers especially as they plan for 2013. The following focuses on the concept of the "connected store." Jim Okamura explains how the definition of "connected store" has evolved; how U.K. retailers are leading the charge among their counterparts in other parts of the world; and the impact of well-trained store associates in combating showrooming and enhancing the in-store customer experience. More

Shoppers are starting to spend ... cautiously
STORES Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Job growth seems to be moving in the right direction, the housing market appears to have turned a corner and equity prices are holding up — all good news for consumers still smarting from the 2007-09 recession. Still, the loss of the payroll tax cut, fluctuating gas prices and the uncertainty that surrounds the debt ceiling continue to give shoppers pause. More

Small tag, big impact: Enhanced performance labels reduce shrink rates
STORES Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
One of the starkest realities of retail theft is the number of missed sales that come about as the result of customers not being able to find the products they want on store shelves. But as anti-theft tagging technology has evolved, retailers have been able to reduce shrink rates by more than 20 percent — in some product categories, by as much as 50 percent — and that's translated into increased sales. More

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Customer Satisfaction:

Measuring the Customer Experience — sponsored by ForeSee
Susan Reda talks customer engagement analytics with Foresee President & CEO Larry Freed.

Enterprise Solutions:

Retail, the Cloud and Mobile — sponsored by Tomax
Susan Reda talks data trends with Tomax CEO Eric Olafson.


Voice of the Shopper in Merchandise Planning — sponsored by Revionics
Executives of Roundy's Supermarkets and PacSun tell Harry Lister of their experience with Revionics' suite of solutions.

Self-Service Solutions:

KIOSK Demos LockSpot Platform — sponsored by KIOSK
Product Development Manager Tom McDonald shows Harry Lister customer-facing and back-of-the-house applications of KIOSK's LockSpot platform.

Store Traffic:

In-store Customer Intelligence — sponsored by Lighthaus
Lighthaus VP of Marketing Virginia Balcom and CTO Mario Palumbo discuss video analytics-driven customer intelligence with Susan Reda.

Supply Chain:

Financial Planning Tools — sponsored by Jesta
Susan Reda discusses Jesta solutions with Jim Thompson, CFO of Cavender's Boot City

White Papers
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Business and Strategy:

Getting It Fast, Getting It Right — sponsored by Box
While content is key to retail success, traditional email communications or behind-the-firewall solutions like SharePoint cannot keep up with today's mobile retail executive and store operations teams. A new user-friendly set of tools solves this problem by enabling a retailer's content to be centrally managed and coordinated from the cloud for delivery to any approved user, anywhere in the world.

Business and Strategy:

Self-Service Kiosks and the Customer Experience — sponsored by Zebra
Self-Service is spreading rapidly in retailing for a simple reason: An empowered customer is a happy customer. Learn how you can expand the ability to communicate with, and provide services to, shoppers IN the store.

Information Technology:

The Intelligent Retailer's World of Insight — sponsored by SAS
In this benchmark report, top retailers offer their input on the value of implementing an enterprise-wide BI strategy that ensures each department is operating from the same consistent set of real-time data. Research findings focus on current business challenges and opportunities, organizational inhibitors, and the technology that enables retailers to receive and react to information faster.

Customer Intelligence: A Data Driven Approach to the Customer Experience — sponsored by SAP
In order to truly offer a positive shopping experience, retailers must get insight into the mindshare of their customers and prospective customers. The shopping experience today goes far beyond simply walking into a store or using another channel and selecting a product, as consumers utilize multiple channels for browsing, reviewing and ultimately purchasing products.

Optimum Price Management — Sponsored by Zebra
Careful planning and execution of price reductions can benefit the bottom line — and the customer experience. Price Management is an essential component of overall retail strategy.


High Performance Retail: The Art of the Possible — sponsored by SAS
The possibilities are endless with the advent of high-performance retail. Marketers and IT can not only digest data, but analyze and act on it within minutes to create a more personalized experience for shoppers, forever changing the way retail and CPG operate. This paper shows real-world examples of HPR at work and provides details on how to get started.


Saving the Sale with Mobile POS — sponsored by Zebra
Fast, mobile-based checkout is an increasingly important retail tool. Used strategically, mobile POS offers retailers a real way to increase store productivity without a significant investment or fixed expense.

Supply Chain:

Reducing Costs for Your Retail Supply Chain and Stores – With Sourcing Best Practices — sponsored by CombineNet
Wondering how retail-proven sourcing technology and best practices can give your retail supply chain significant savings and efficiency gains? Learn more how non-merchandising sourcing challenges, such as aggregate spending, transportation, distribution procurement, small parcel fulfillment and supporting reduced-waste and sustainability initiatives can improve your bottom line.

Best Buy to renew policy matching online prices
Fox Business    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Best Buy Co. is renewing a price-matching program it put in place for most of the holiday season that will give customers who ask the same price as both online and brick-and-mortar competitors. Starting March 3, the world's biggest consumer-electronics chain will match the prices of all local retail competitors and 19 top online rivals in all product categories and for most in-stock products. More

Across general aviation, 'sequester' impacts loom
Aircraft Owners and Pilots Association    Share    Share on FacebookTwitterShare on LinkedinE-mail article
With a March deadline fast approaching for once-unthinkable automatic federal budget cuts under sequestration, AOPA and the general aviation community are sizing up the possible impact on everything from the FAA's NextGen modernization initiative to the Contract Tower Program, and the day-to-day operation of air traffic control services and facilities. More

OfficeMax, Office Depot in talks to merge
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
OfficeMax Inc. and Office Depot Inc. are in advanced talks to merge, people familiar with the matter said, as the retailers of pens, paper and desks try to fight off tougher competition from rivals like Staples Inc. and Inc. More

Burberry increases its artificial intelligence quotient with Smart Personalization feature
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Burberry, the British rainwear firm-turned-king of the fashion innovators, has announced two new concepts, just in time for its Womenswear A/W 2013 collection. Made To Order with Smart Personalization brings a touch of the haute couture to its ready-to-wear customers, and allows them to order the outerwear pieces — that's coats and accessories — straight from the catwalk. They will be delivered nine weeks after the runway show, with personalized engraved nameplates. And then there's Smart Personalization. More

It's cool again to be 'Made in America'
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Not since the 1970s has "Made in America" been such a hot way to market your product. On one end is Wal-Mart's promise to buy an additional $50 billion in U.S.-made merchandise over the next decade; on the other are designers touting investments in New York's shrinking garment district as a way to justify higher prices. More

Gasoline to cost more than expected in 2013
Fox News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
First it was a tax hike. Now consumers are looking at a higher than expected gasoline bill for 2013. The government recently boosted its forecast for gasoline prices this year by 11 cents to an average of $3.55 a gallon. That would be the second-highest annual average ever, behind last year's $3.63 a gallon. More

13 ways to painlessly improve profitability in 2013: Energy as a profit center
By Jay Fiske    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As the economy appears to be gaining steam, are you prepared to reap the full benefit? There are still plenty of economic challenges that require both business acumen and financial agility. We hope you'll join us as we bring you 13 installments that provide a step-by-step roadmap to help you become master of your energy fate. It begins by looking at energy in a completely different way. Reining in energy costs doesn’t have to be rocket science. Here's how you can get started. More

Best Buy aims to quash 'showrooming' by matching Web prices
Internet Retailer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Best Buy Inc. has set out to close the door on the practice of showrooming by offering to match prices set by all local retailers as well as 19 major online retail competitors. The electronics chain will implement its new Low Price Guarantee March 3 in all product categories and the majority of in-stock products, the company says. More

How mobile technology will change the retail store
STORES Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The 2012 holiday shopping season and Retail's BIG Show are behind us, and both events made it abundantly clear how mobile technology is changing the way retail customers shop. Few technology trends have been more widely heralded, and few have arrived faster. You've no doubt seen plenty of data on the fast-growing percentage of consumers who have been using their smartphone or tablet to shop in bricks-and-mortar stores. It's less clear how these trends in consumer shopping habits and expectations, driven by mobile technology, will alter the nature of shopping and of stores. However, big changes are inevitable, and they will come fast. More

The new threat from land use regulations
Convenience Store News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From San Francisco to Minneapolis to Fort Lauderdale, the use of land use zoning powers and health impact assessments to address public health issues is becoming a real and growing threat to commercial development. Convenience stores are directly in the crosshairs of many HIA undertakings. More

Price-fixing behind higher credit card swipe fees
Progressive Grocer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Price-fixing by Visa and MasterCard on behalf of big banks leads to increasingly higher swipe fees on credit cards, according to the Merchants Payment Coalition, a group of retailers, supermarkets, drug stores, convenience stores, fuel stations, online merchants and other businesses that are pushing for a more competitive and transparent card system. More

Exchange Announcements

Senior Executive Announcement

It is with great pleasure that Mike Howard and I announce the selection of John P. Engroff as eCommerce Senior Vice President and Philip R. Stevens as Chief Information Officer of the Exchange.

The robust selection process, led by Exchange executives, included several rounds of interviews and in-depth discussions between Mike Howard and me. While there were many qualified candidates, John and Phil were selected based on their vast experience and proven leadership skills.

John Engroff brings 26 years of merchandising experience as well as demonstrated leadership managing a large organization. He has held a Vice President role since 2006 assuming the full oversight role of VP Sales Directorate in April 2011. John will assume the eCommerce Senior Vice President role March 2013.

Philip Stevens is a prior U.S. Air Force Officer with a Master's of Science in IT Management from the Florida Institute of Technology. He is a 20-year information technology professional with demonstrated leadership overseeing large IT organizations — most recently at Macy's and Scintel Technologies. Phil will begin his career with the Exchange on 4 March 2013. Please join me in welcoming Phil and John to the Exchange Executive Leadership Team, and disseminate to our Exchange family.

Director/CEO COO

ALA Exchange E-Blast week 2/22/13

Don't miss the Marine Corps Exchange update at the Dallas Roundtable.

Cindy and Anita plan to give us an exciting update for 2013! Last chance to register.

Register now.

American Logistics Association and Veterans Canteen Service
Dear exhibitor,
Many of you having been asking about the 2013 VCS Show & Sell. Until this week, the VCS has been waiting for approval from the Veterans Administration. On Tuesday, VCS received concept approval for the show and we hope for final approval next week. Once received, we will notify you via email and the booth application and other details will be available for download HERE.

The dates for Show & Sell have been set for May 19-24, in St. Charles, Mo.

We sincerely hope that you have not been inconvenienced by this late decision and we thank you for your patience. You will be hearing from us shortly.

On behalf of the Director/CEO, I am pleased to announce the following executive promotions and assignments. Please join me in congratulating these deserving associates:

Executive Promotions

William Fair — PB 5A Senior Master Planner, Real Estate Directorate, (DS: Camp Humphreys) to the position of PB 5C General Manager, Fort Knox, Central Region in August 2013.

Marc Floyd — PB 5C General Manager, EUCOM, Europe Region, to the position of PB 5D General Manager, Kaiser, Europe Region in August 2013.

Kenneth Limtiaco — PB 5C General Manager, Fort Drum, Eastern Region, to the position of PB 5D Area Manager, Western Region (DS: Ft. Carson) in Jul 2013.

Amanda Kruse — PB 5A Store Manager (MS), Fort Carson, Western Region, to the position of PB 5B Store Manager (MS), JBSA-Lackland AFB, Western Region in June 2013.

Stacie Sterling — PB 5B Store Manager (MS), JBSA-Lackland AFB, Western Region, to the position of PB 5C Store Manager (MS), Ramstein AFB, Europe Region in June 2013.

Rebecca Santee — PB 5C General Manager, Fort Belvoir, Eastern Region, to the position of PB 5D General Manager, Fort Bragg, Eastern Region in March 2013.

Lynn Thompson — PB 4F Exchange Business Manager, Grafenwoehr, Europe Region, (Currently deployed as: 5A General Manager, Kosovo) to the position of PB 5A General Manager, Fort Irwin, Western Region in July 2013.

Anthony Ventura — PB 5B General Manager, Robins AFB, Eastern Region, to the position of PB 5C General Manager, Fort Riley, Central Region in May 2013.

Executive Assignments

Shelly Armstrong — Vice President, Marketing & Advertising, Marketing Directorate, Exchange HQ to the position of Vice President, Western Region Exchange HQ in March 2013.

Ken Brewington — Vice President, Western Region, Exchange HQ, to the position of Vice President of Central Region Exchange HQ in August 2013.

Chris Burton — Vice President, Direct Marketing to the position of Vice President Store Operations, Sales Directorate in 21 June 2013.

Robin Chetri — PB 5A General Manager (Dual), Incirlik, Europe Region, to the position of PB 5A Store Manager (MS), Davis Monthan, Western Region in August 2013.

James Clark — Senior Policy Program Manager, Exchange HQ, Sales Directorate, to the position of General Manager, Robins AFB, Eastern Region in May 2013.

Edward Devlin — General Manager (Dual), Sheppard AFB, Central Region, to the position of Store Manager (MS), Fort Sill, Central Region in April 2013.

Ernilda Eiley — Executive Admin to COO, EG COO Assistant Office, Exchange HQ, to the position of General Manager, Fort Belvoir, Eastern Region in March 2013.

Brenda Hester — Senior Business Analyst (Supervisor), SDE Systems Support Analyst, Sales Directorate, Exchange HQ to the position of Logistics Analyst Senior, Logistics Operations Support, Logistics Directorate in January 2013.

Christopher Holifield — General Manager, JBA Exchange, Eastern Region, to the position of General Manager, EUCOM, Europe Region in August 2013.

Anna Iosefo — General Manager, Fort Bragg, Eastern Region, to the position of Area Manager, Eastern Region (DS: Fort Bragg) in March 2013.

Georg Main — General Manager, Fort Irwin, Western Region, to the position of General Manager (Dual), Incirlik, Europe Region in July 2013.

Mark Morell — Vice President Telecom, Sales Directorate, Exchange HQ to the position of Vice President, Marketing & Advertising, Marketing Directorate, Exchange HQ in March 2013.

Tony Pares — General Manager, Puerto Rico, Eastern Region, to the position of General Manager, JBA Exchange Office, Eastern Region in August 2013.

Antonio Porter — Region Retail Program Specialist, Exchange HQ, Eastern Region, to the position of Store Manager (MS), Fort Jackson, Eastern Region in March 2013.

Thea Sarver — General Manager, Fort Stewart Exchange, Eastern Region, to the position of General Manager, Fort Drum Exchange, Eastern Region in July 2013.

Maria Smith — Vice President Store Operations, Sales Directorate, Exchange HQ to the position of Vice President, Real Estate-Planning Division, Exchange HQ in May 2013.

Marla Smith — Director of Customer Experience, Strategic Corporate Communication, Marketing Directorate, Exchange HQ to the position of Executive Admin to COO, EG COO Assistant Office, Exchange HQ in March 2013.

Congratulations! Please disseminate to our Exchange family.

Susan I. Simone
Senior Vice President
Human Resources

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Save the dates:

March 6-8, 2013 — All Exchange Round Table, Grand Hyatt, Dallas/Fort Worth Airport

Round Table Golf Outing details:
The ALA DFW Chapter will be hosting the "2013 Roundtable Golf Tournament" on Wednesday, March 6, at Bear Creek Golf Club in Dallas. The tournament will be a best ball/scramble format with first and second place prizes for two flights. Prizes for longest drive and closest to the pin will also be awarded. Sponsorship opportunities are available for the hole sponsors, longest drive and closest to pin and co-sponsorships are also available.

Please join us after your spectacular round of golf for lunch, the awards reception and silent/live auction. Donated items are always welcome and very much appreciated and proceeds from the auction benefit the AREA Scholarship Fund. Attached is the registration form and additional information, so if you plan on attending, please submit form and payment by Friday, Feb. 22. If you have any questions or are interested in donating items for the auction, please contact Julie Fox at or 469-221-4122.

Click here for the 2013 Roundtable Golf Tournament flier

Click here for the 2013 Roundtable Golf Tournament registration form

Operation Come Back Home — Enjoy Your Benefit!
Updated schedule of events posted!
The 2013 Exchange Roundtable Steering Committee has developed an informative and exciting agenda for next month. We will hear from each of our government partner services via a presentation and a panel, plus the panels from each of the services will take your questions. Additionally, the Executive Director and a Board member (a 4-star General) will speak to us about HeroBox and how we can have a direct and positive impact on our men and women in uniform currently serving overseas. General Claudia Kennedy, the Army's first female 3-star, will describe her experiences, including how the benefit impacted her quality of life. Be in Dallas for this agenda! You do not want to miss it!
Click here for more info!

March 6, 2013 — Bear Creek Golf Club
3500 Bear Creek Ct., Dallas, Texas, 75261
10 a.m. Shotgun Start
For more information, call Julie Fox at 469-221-4122, or email at

Date change: April 24, 2013 — ALA/DeCA Customer Appreciation Golf Tournament, Fort Lee, Va.

Date change: April 25–26, 2013 — ALA Commissary Roundtable, Marriott Hotel, Richmond, Va.

Aug. 19-22, 2013 — 2013 Hawaii Trade and Food Show, Honolulu, Hawaii

Sept. 30-Oct. 2, 2013 — 66th Annual Convention, Hyatt New Orleans, New Orleans, La.

Go to:, sign in and CHECK OUT the information.

MRW News

FMWR director has local roots    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It was a kind of homecoming when Denise James, the new director of Joint Base Myer-Henderson Hall's Directorate of Family and Morale, Welfare and Recreation, started her job here Nov. 19. As a Soldier, James worked as a medic at the installation's Rader Clinic when the facility had an emergency room. More

AF professional reading list    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Air Force chief of staff recently published his professional reading list. He asks Airmen to take a look at the list that highlights the Air Force's heritage and fighting spirit, and encourages innovation and forward thinking. This year's list contains 14 books, seven films, seven TED talks, Web-based resources, and for the first time, artwork, music and photography selections. More


Executive Briefing
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