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Home   About   Membership   Meetings   Government Affairs   Members Only Feb. 24, 2012
Executive Briefing

President's Message

The passing of an industry leader:

It is with deepest sympathy that we report on the sudden passing of Murry Greenwald, publisher and CEO of EMB publications. Murry was a staunch supporter, a dedicated professional editor and an oracle of information for the military resale business channel. At printing time we did not have additional information to provide so I have included a previous interview with Greenwald carried in the DeCA publication Vision.

There are "rumors" that Murry H. Greenwald could have been an eyewitness to the Civil War clash between the CSS Virginia (the Merrimack) and the USS Monitor. Although he is known as an institution in military resale trade media, our records do show that he was born in the 20th century. And, for the record, he served aboard the USS Saipan from 1945 to 1947.

Greenwald, the president and publisher of the trade magazine publishing company Executive Business Media Inc., headquartered in Westbury, N.Y., was a founding partner when the firm was established in 1962 — the same year Wal-Mart, K-Mart and Target opened for business. By 1977, he had become president and publisher.

Through EBM, Greenwald, along with about 30 employees, publishes seven periodicals: Exchange & Commissary News, Military Club & Hospitality, Government Recreation & Fitness, and Government Food Service, all for the military and government market; and College Store Executive, On-Campus Hospitality and C/Stores on Campus for the higher education market. Before establishing EBM, Greenwald worked in publishing management positions with the Lehbar-Friedman Co. and the Army Times Publishing Co.

Exchange & Commissary News specifically features news, interviews and merchandising reports examining every aspect of military resale — from Capitol Hill and the Pentagon to military resale activities around the world.

This Brooklyn native is an alumnus of the City College of New York, the father of twins and grandfather of two "twentysomethings" — one a recent college graduate and another who is about to graduate.

VISION: How and why did you get in the publishing business?

GREENWALD: After my time in the Navy, like many others, I went to college on the G.I. Bill. I majored in mass communications, which included writing, production, circulation and so on. When it came time for the professors to evaluate where my strengths were, they said my strong suit lay in "putting it all together" in the role of publisher. The light bulb went on, of course. I did a little research, checked the pay scales for publisher, and since I also had to eat, it was a no-brainer.

VISION: How has the military resale environment changed over the past 47 years?

GREENWALD: It's all changed. Resale has changed from independent store operations — every one of our commissaries and exchanges were independent stores, base operated at the time — into a chain-type operation. The political climate changes the way resale does business when the administration changes, when the leadership on the Hill changes. It's something that resale has built into its system. Resale knows how to work within the bigger context of the defense community for the benefit of servicemembers, and it has survived such a long, long time because of that. If you go back some 47 years, every commissary had its own warehouse; then, in order to streamline costs, the distribution system adapted to one that revolved around a regional warehouse; and then again, it eventually evolved to what we have today — a system that leverages civilian distributors who specialize in the delivery of grocery products to military installations.


Uniweb shelving provides cost effective solutions to upgrade your existing shelving while allowing more product facings in the same merchandising space which will enhance sales volume for your stores! In addition to retail fixturing, Uniweb can create modular spaces which include cash or manager’s offices, secure rooms, and back offices.

VISION: What has not changed in resale?

GREENWALD: The dedication of its people — that hasn't changed. I think that is what has driven this market to what it is today. They are mission-oriented. It's not just a job for them; it's a passion. And, they take care of the Soldier, the Sailor, the Airman, the Marine and their families.

Click here to read the rest of Greenwald's interview.

Defense Department:

One of the targets in most budget discussions is the federal workforce. While the SECDEF lauds their work, he positions them as a possible target whether there is sequestration or not. We must keep in mind that and reductions to the federal workforce have an adverse impaqct on the military resale agencies as well. There is no where to hide in this budget reduction.

Panetta defends civilian workforce
Read the Full Story
Government Executive, Amanda Palleschi
The Pentagon's top brass is cautioning that the Defense Department's civilian workforce might have to be reassessed in future years. Testifying at a Defense Appropriations Subcommittee hearing on the Obama administration's fiscal 2013 budget request, Defense Secretary Leon Panetta concurred with Rep. Jim Moran, D-Va., that legislation that proposes cutting the federal workforce by 10 percent in 10 years through attrition ultimately could be detrimental to the department.

A tale of 2 compensation proposals
Read the Full Story
Government Executive, Amanda Palleschi
With a pension hike for new federal employees now awaiting President Barack Obama's signature, it would be easy to think the recent merry-go-round of legislative proposals aimed at federal employee compensation is coming to an end. But the debate is far from over.

Congress approves pension hike for new feds
Read the Full Story
Government Executive, Kellie Lunney
Payroll tax cut deal requires new hires to contribute an additional 2.3 percent to their retirement benefits.

Europe drawdown to begin this spring and up to 8 BCTs will relocate or be eliminated:

US to cut Europe forces in remake
Read the Full Story
Wall Street Journal, Julian E. Barnes
The Pentagon will pull some 10,000 troops out of Europe in a broad reorganization that will shrink the number of Army and Air Force personnel stationed in Germany and close a number of bases.

3 Norfolk-based Navy ships to move to Spain
Read the Full Story
Norfolk Virginian-Pilot, Kate Wiltrout
Three Norfolk-based destroyers will relocate to a U.S. base in Spain in coming years to help provide ballistic missile defense in Europe.

Budget update:

Panetta: Pentagon not planning for more budget cuts
Read the Full Story
Reuters, David Alexander
Defense Secretary Leon Panetta recently told lawmakers the Pentagon — a department that prides itself on being ready for everything from war to natural disaster — had no plan at all for dealing with the real threat of another $50 billion in budget cuts next year.

Military branches can offer 15-year retirement
Read the Full Story
Killeen Daily Herald, Colleen Flaherty
"The Temporary Early Retirement Authority provides another option for the services' force shaping toolkits," Defense Department spokeswoman Elaine Lainez said in an emailed statement. "Use of this, and other authorities, is up to the service secretaries, as they manage their end strength."

Lowest pay raise in decades possible for troops
Read the Full Story
Stars and Stripes, Leo Shane III
Troops could see their lowest pay raises in four decades — far below what their civilian peers will get — if proposed changes are made in the way military raises are calculated.

Patrick B. Nixon
President, American Logistics Association

Washington Update

Stars and Stripes objects to move
The Washington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Through war and peace, Stars and Stripes has vigorously guarded its independence from military control. The newspaper that published the World War II cartoons of Bill Mauldin and the dispatches of famed battlefield correspondents covers the American military around the world but is officially separate from it. So the latter-day heirs of Mauldin, et al., are up in arms about a Defense Department directive that, they say, could compromise their proud tradition of reporting without the Pentagon's second-guessing. More

Reach Out To Military Families this Memorial Day
Just prior to the Memorial Day weekend, active duty families will receive another Judy Johnson's Military Family Mailbox envelope. It is mailed to active duty families exclusively and no other part of the military community. All live in military housing designated for families. Deliver coupons to the core customers and those who need the savings the most, young active duty families. Include other special offers for military families and messages of support and appreciation for their ongoing service. Contact: MORE

Isles hold on to military might
Honolulu Star-Advertiser    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As military communities around the nation fret about defense cuts, U.S. Sen. Daniel Ino­uye said Hawaii expects to receive about 1,000 more Marines from Oki­nawa, have the same number or more ships based at Pearl Harbor and see a slight increase in shipyard work here. (Subscription required.) More

Number of veterans in Congress rises
Army Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
At a time when Congress is facing big questions that will affect military careers, the percentage of lawmakers who served in uniform has increased slightly and remains higher than the general population. More

Social Media for Military Families
For 23 years, Market Tactics, Inc. has worked to bring special savings and consumer promotions directly to our military community.
Now thanks to a potent combination of Social Media, Digital Promotions and Email, our Brand Partners are benefitting like never before. Please visit us at or contact us at 619-522-2957.

Army delays troop cuts, citing instability in Iran and Middle East
The Huffington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Anticipating continued trouble in the Middle East and a possible conflict with Iran, the Army got permission from the Obama administration to delay finalizing its budget-cutting troop reductions for six years, said Gen. Ray Odierno, the Army's chief of staff. More

Army may have to cut reserve and guard
U.S. News & World Report    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Another round of deep budget cuts could force the Army to shed up to 100,000 more troops, including steep reductions in Army Reserve and National Guard forces, the service's top general said. More

Locklear confirmed to lead US Pacific Command
Atlanta Journal-Constitution    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Navy Adm. Samuel Locklear will be the U.S. military's next leader in the Asia-Pacific region. U.S. Pacific Command spokesman Lt. Cmdr. Bill Clinton recently said the U.S. Senate had confirmed Locklear's nomination to head the command, which has its headquarters near Honolulu. More

Expect increases in health care costs
Newport News Daily Press    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Out-of-pocket health care costs for military retirees and users of the TRICARE retail pharmacy network would jump next October if Congress approves President Barack Obama's fiscal 2013 budget request. Annual active-duty pay raises would be affected but not until January 2015 when raise caps would begin and last three years. The 2015 raise would be half of a percentage point, to be followed by a 1 percent raise in 2016 and a 1.5 percent raise in 2017. More

Returning military members allege job discrimination — by federal government
The Washington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Every year, more than a thousand National Guard, reserve and active-duty troops coming back from Iraq, Afghanistan or other military duties complain of being denied jobs or otherwise being penalized by employers because of their military obligations. The biggest offender: the federal government. More

Amos: Marines will feel drawdown's squeeze
Marine Corps Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The commandant of the Marine Corps recently told a congressional panel that as the service begins to draw down by 20,000 Marines, he intends to honor existing enlistments while providing ample opportunity for others to leave voluntarily. More

Commissary News

Baby boomers, not millennials, most comfortable shopping CPG online
Drug Store News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Fifty-two percent of shoppers ages 50 to 54 years lead the charge when it comes to purchasing health and beauty products online, and 29 percent of shoppers ages 45 to 49 years are purchasing more food and beverage products online than any other age group, according to The Checkout, an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research. More

The Coupon Lady: A look at couponing in 2011
The Augusta Chronicle    Share    Share on FacebookTwitterShare on LinkedinE-mail article
NCH Marketing Solu­tions, a Valassis corporation, released its annual Coupon Facts Report for 2011 two weeks ago. NCH opens its news release by saying, "In total, $470 billion of coupon value was offered by consumer package goods marketers to U.S. consumers last year, a 26 percent increase over the pre-recession period of 2007." More

Whole Foods up, Wal-Mart down in customer satisfaction survey
Life Inc. via MSNBC    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A new survey finds that even though food prices are going up, Americans are more satisfied than they were a year ago with upscale grocer Whole Foods and less satisfied with discount giant Wal-Mart. The American Customer Satisfaction Index, an ongoing study of people's shopping preferences, said Whole Foods' customer satisfaction rose slightly in the past year, continuing an upward trend. It's the nation's second most beloved major grocery, after Publix. More

Price becomes even bigger factor for meat shoppers
Supermarket News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Price has always played a major role in the consumer's final decision when shopping supermarket meat departments, and that role appears to be growing, according to the seventh annual Power of Meat study, presented at the 2012 Annual Meat Conference. More

6 ways to stay sane and organized at the grocery store
Business Insider    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Browsing the supermarket aisle is always fun, but doing it week after week can get old, especially if you have other errands to take care of. It's important to be more efficient when shopping for groceries to avoid wasting time and potentially forgetting some grocery essentials. More

Organic milk in short supply with demand rising and organic farmers struggling
The Washington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
"Got milk?" is getting to be a difficult question when it comes to organic. Because even as more consumers are willing to pay premium prices for organic milk, supermarkets are having trouble keeping it on the shelves as high feed and fuel prices have left some organic dairy farmers unable to keep up with demand. More

Families choosing only fresh, natural, 'real food' boast improved health, well-being
The Commercial Appeal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As access to fresh, seasonal foods expands, many are taking a new approach to mealtime and grocery shopping that benefits not only their families, but the community as well. Ditching processed, packaged and refined foods, they are seeking to put only wholesome, natural foods, dairy and whole grains prepared from scratch — real food — on their tables. More

Commissary Announcements

Commissary Web Posts

The following commissary items were posted to the ALA Website as of 10 a.m., 23 Feb. 2012.

DP #7, Alaska Promotion & Shipper Quantities.
Family Fun Fitness Festival WW Store Participation Dates.

12-45, Store Reset Dates — Kingsville.

Adds/Changes/Deletes for Week 12-08.
Guard & Reserve On-Site Sale Schedule updates.
CRV Values.
Reset Schedule as of Feb. 21, 2012.

May 1, 2012: ALA and DeCA Appreciation Day Golf Tournament, Fort Lee, Va.
May 2 & 3, 2012: ALA and DeCA Roundtable, Marriott, Richmond, Va. Registration is available on website.
June 19, 2012: Congressional Caucus, Washington, D.C.
August 20–23, 2012: Hawaii Conference & Food Show.

Exchange News

GE plans to hire 5,000 veterans
Springfield News-Sun    Share    Share on FacebookTwitterShare on LinkedinE-mail article
General Electric Corp. plans to add more than 400 jobs to its Evendale, Ohio-based aviation business during the next three years as it steps up hiring, especially of U.S. military veterans. The 400 are part of 12,000 new workers GE said it will hire within the next five years. The new hires will include 5,000 U.S. military veterans. More

Kaleidoscope app lets users shop street style fashions
Women's Wear Daily    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A new app will help users buy products featured in ensembles put together by the industry's favorite street-style stars, fashion editorials and personal style bloggers. Described as "Pinterest meets ShopStyle" by director of business development Sarah Kunst, Kaleidoscope debuts today by way of a collaboration with More

Friends with benefits: F-commerce clicks in
Women's Wear Daily    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A growing number of footwear designers are discovering the benefits of selling directly to their growing legions of Facebook friends, and one study shows consumers are more willing to buy shoes and accessories than other products via F-commerce. (Subscription required.) More

Retail sales and business inventories both rise in January
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Americans rebounded from a weak holiday season and increased spending on retail goods in January, an encouraging sign for the strengthening economy. Consumers spent more on electronics, home and garden supplies and sporting goods at department and general merchandise stores and at restaurants and bars. More

Retailers, stand by your man
CNBC    Share    Share on FacebookTwitterShare on LinkedinE-mail article
During the worst of the recession, there was a lot of discussion about how women's clothing sales suffered because mothers would skimp on themselves and divert their more limited funds to the rest of the family. While that behavior certainly occurred, new research from the division of International Business Machines that studies retail analytics suggests that menswear may be tracking the ups and downs of the economy more closely than women's apparel. More

Luxury fashion world tweaking its style for Gen Y
San Jose Mercury News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Luxury fashion still caters to movie stars, high-powered businesswomen and ladies who lunch, but designers are starting to show interest in that generation's daughters. Halfway through New York Fashion Week, familiar runway themes like military tailoring, old-school rock 'n' roll, and Hollywood Golden Age glam are showing tweaks designed to appeal to younger eyes: the double-breasted coat in shiny patent leather, tweed suits infused with metallics and leather substituted in silhouettes that used to be silk. More

NRF: Positive January retail sales provide strong start to new year
National Retail Federation    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Building on the momentum of a strong holiday shopping season and propelled by gift card redemptions and warm weather, retailers' January sales saw solid growth across the board. According to the National Retail Federation, January retail industry sales (excluding automobiles, gas stations and restaurants) increased 0.9 percent seasonally adjusted from December and 4.0 percent unadjusted year-over-year. More

5 retailers closing stores this year
MSN via 104.7 Popster FM    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As retailers crawl out of the worst recession in decades, many realize that they overbuilt and have too many stores. Declining sales have forced several chains to pare down their number of outlets and, in some cases, file for bankruptcy. More

Wal-Mart wins with a back-to-basics approach
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Wal-Mart Stores Inc.'s turnaround appears to be gaining traction as simple strategies like undercutting competitors by a penny on a gallon of milk are helping to restore its image as the go-to retailer for budget-conscious Americans. More

What dot-com companies' move to bricks-and-mortar stores could mean for retailers
Mobile Commerce Daily    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Dot-com companies including Google and Amazon are reportedly trying out physical retail stores as a way to attract new consumers. Could the shift to bricks-and-mortar stores be a sign of the times to come for online retail? More

Retail container traffic to show increases in 1st half of 2012
Natioanl Retail Federation    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Import cargo volume at the nation's major retail container ports is expected to be down 6.8 percent in February from the same month a year ago, but should show year-over-year increases through most of the remaining first half of 2012, according to the monthly Global Port Tracker report released today by the National Retail Federation and Hackett Associates. More

eBay wants to partner with large retailers, not compete with them
ZDNet    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If there is one thing that eBay executives want to make clear to large retailers, it is that eBay is their friend, not a competitor. Both eBay CEO John Donahoe and CFO Bob Swan sat down for a keynote discussion at the Goldman Sachs Technology and Internet Conference on Feb. 15. More

Warm weather puts chill on brands' winters
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's the winter that never came. Across most of the country, a lack of snow and frigid air has left marketers in the lurch. Winter boots and snow shovels are languishing on store shelves while a brisk business is done in live plants and lightweight jackets. It was the fourth-warmest December-through-January period on record, with snowfall 91 percent below normal last month. More

Taco Bell comes out of its shell to ring in a new menu
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
VideoBrief Taco Bell is about to rub salt — make that orange Doritos dust — into its own wounds. It may just be the cure as the brand goes on the offensive to turn its 50th anniversary year into one for the fast food record books. More

Wal-Mart's 4th quarter shows rebounding US business, but profit margins squeezed amid low price message
The Washington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Wal-Mart Stores Inc.'s business offers valuable insight into how Americans are reacting in the slow economic recovery: They will spend, but only if they believe they're getting the lowest prices. The world's largest retailer guaranteed the lowest prices on merchandise this past holiday season. As a result, bargain-hungry shoppers flocked to Wal-Mart in the fourth quarter, helping it to record its first increase in store traffic in at least two years. But the company's margins suffered. More

Mid-February gas prices have never been higher
Convenience Store News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Gasoline prices this time of year have never been higher than they are now, and experts warn that they will only go up from here. A gallon of regular gasoline reached a nationwide average of $3.53 yesterday, an increase of 25 cents since Jan. 1. Analysts are predicting the average will go up to $4.25 a gallon by late April and perhaps will jump as high as $5 a gallon during the prime summer driving season. In fact, premium gasoline in some states, including California and Hawaii, has already reached $5 per gallon. More

Target tailors to your spending habits
KSAZ-TV    Share    Share on FacebookTwitterShare on LinkedinE-mail article
We've all heard about the importance of keeping private information private online, but how about in stores? Target is coming under fire after mailing coupons for baby clothes, bottles and formula to a Minnesota teen. Her father was outraged until he learned she was actually pregnant — and Target was the first to know, all because of the kinds of things she was buying long before she gave birth. But Target is not alone in tracking its customers. More

Exchange Announcements

2012 Exchange Roundtable

Click here for the agenda!

Joining forces to give back
March 7-9, 2012
Sheraton Waterside
Norfolk, Virginia

Registration is now open!

Click here for more info.
Hampton Roads ALA Golf Tournament
Sewells Point Golf Course, Norfolk, Va.
Wednesday, March 7, 2012

Golf with boxed lunch
11 a.m. shotgun start

Industry: $75.00
Resale: $50.00

Limited to the first 144 golfers to sign up
Sign up deadline: Feb. 22, 2012

Click here for more info and sign up sheet

Washington Update

IMCOM commander teaches customer service through combatives
U.S. Army    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Soldiers and Civilians got a taste of leadership and customer service through Army combatives training at the U.S. Army Installation Management Command Garrison Leader's Course Feb. 6. The combatives training took the group out of the classroom and into the gym as they learned the basics of the Army's hand-to-hand combat technique. More

IMCOM kicks-off 7th annual mentorship program conference
U.S. Army    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The adage "Building Tomorrow's Leaders Today" came to life when 32 IMCOM employees from throughout the worldwide command met with 32 mentors and six senior mentors at the IMCOM Academy at Fort Sam Houston, Texas, Feb. 7-9, to attend the 2012 IMCOM Central Mentorship Program kick-off conference. More

First lady and Jill Biden announce new push to support military spouses
Government Executive    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A joint Defense and Treasury department report released Wednesday recommends that states adopt practices such as providing temporary professional licenses or endorsing outside certifications to help ease the burden of licensure requirements for military spouses. The report is the latest from the Obama administration's Joining Forces initiative, an effort spearheaded by first lady Michelle Obama and Jill Biden, wife of Vice President Joe Biden, to combine the assets of many agencies and private sector groups to support military members, veterans and families. More

How social media can help you snag top talent for your company
Mashable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Social media has emerged like an errant piece of debris from a tornado, and has smacked the world of business in its metaphorical face. Depending on who you talk to, this emergence of no-holds-barred communication has resulted in either the apocalypse for privacy and internal practices, or the advent of a new dawn of profitability and success. More

Schools on military bases could close under defense cuts
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If massive Defense Department cuts go through next year, little-noticed potential victims on the chopping block include the schools on military bases in the U.S. and abroad. The cuts could close some of those schools, cut employees and possibly increase the size of classes in those schools that remain open, according to an analysis of the cuts prepared in September by the Republican staff on the House Armed Services Committee. The analysis did not name any specific schools. More

Executive Briefing
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Lisa Smith, Senior Content Editor, 469.420.2644   Contribute news
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