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Home   About   Membership   Meetings   Government Affairs   Members Only Feb. 26, 2010
Executive Briefing
President's Message

The Three Pillars of the Resale Benefits:
Every now and then you find yourself with a unique opportunity to explain the value of the resale benefits to an important decision maker but you only have 30 seconds - this is where the elevator speech comes into play:

  • The resale benefits reciprocate for the dedicated service of millions of military personnel and their families.
  • They support the military mission by providing a cost-effective benefit with a high return in retention of quality people.
  • They provide a powerful engine to revitalize the American economy and provide jobs for American citizens including military family members.

Recognition for the Military Spouse:
Congresswoman Carol Shea-Porter of New Hampshire has sponsored a bipartisan bill to honor military spouses for their "commitment, sacrifice, and dedication to our Armed Forces." The bill identified as HR4043 would authorize an official lapel pin to honor the spouses of service members who have served in a combat zone for more that 30 days since September 11, 2001. We applaud Congresswoman Shea-Porter and the Bill's cosponsors for this initiative to recognize military spouses.

Rep. Carol Shea-Porter [D-NH1]

Donna Christensen [D-VI]
Robert Brady [D-PA1]
James Forbes [R-VA4]
Al Green [D-TX9]
Rubén Hinojosa [D-TX15]
Walter Jones [R-NC3]
James McGovern [D-MA3]
Donald Payne [D-NJ10]
Adam Schiff [D-CA29]

Patrick B. Nixon
President, ALA

2010 Exchange Roundtable

March 15-17
Norfolk Waterside Marriott
Norfolk, VA

Delivering the Benefit in 2010 and Beyond
Online Registration is now open!

The headquarters hotel is the Norfolk Waterside Marriott. You will find detailed hotel information, as well as a link to the hotel Web site (to make your reservations online) on our Web site.

A preliminary agenda is also posted to our Web site.

Highlights include:
  • Updates from the Chief Merchandisers of each of the services
  • Col. Matthew H. Molloy, USAF
  • Breakout sessions from each of the services focused on the following areas: Consumables, Hardlines, Marketing, PAR/Replenishment and/or Other Topics
CLICK HERE to register now!

ALA Events Open to Non-Members

Dear Prospective Member,

This year the ALA is offering a unique partnership opportunity to attract new members and demonstrate the benefits of the association. We are allowing non-member companies to attend one of our key business meetings held between now and the end of June with the payment of the registration fee and an additional premium(1) that will be applied to the 2010/2011 membership dues if the company applies for membership prior to July 1, 2010(2). The meetings include:

2010 Exchange Roundtable, March 15-17, in Norfolk, Va. This segment of the military market represents nearly $14 billion in sales from a mass merchandise type format to gas stations and Convenience stores. Meeting includes key updates and topic specific breakout sessions providing insight into this $14 billion business channel.

2010 DeCA/ALA Worldwide Partnership Summit and Training Event, June 7-11, Atlanta, Ga. This meeting will be attended by all DeCA store directors world wide along with all key decision makers in the agency. Business base is over $6 billion in a supermarket like assortment with the opportunity for world wide distribution and sales. Includes an opportunity to learn how to do business with the government and develop your business approach.

2010 ALA Congressional Caucus, June 15 in Washington, D.C. The ALA is the recognized advocate in the nation's capitol when addressing issues impacting the military resale channel. This Capitol Hill symposium is attended by all of the senior members of military resale and focuses on the key issues facing the military business channel. Topic specific presentations are made by subject matter experts along with timely presentations from key members of Congress and the Administration. This day long event includes a "power" reception in the evening with members of congress and their staffs.

This presents a great opportunity to learn about this great business opportunity, experience the partnership opportunities membership in the association provides and see the impact the association has on Capitol Hill. The ALA has been supporting world class quality of life for our troops and their families through strong resale benefits for over 90 years. The staff of the association consists of senior executives with demonstrated records of performance. This is your opportunity to join us. For additional information about the specific agendas and registration for these meetings or any other information you need about the association, please visit our Web site at  I look forward to seeing you at one of our events.


Patrick B. Nixon
President, ALA

Washington Update

Top U.S. Pacific Marine says base must be in Okinawa
Reuters    Share    Share on
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The top U.S. Marine in the Pacific said that his forces needed to be based on the southern island of Okinawa for strategic reasons, as Tokyo struggles to resolve a dispute with Washington over relocating a base. More

Webb: Military buildup is a national issue
Pacific Daily News    Share    Share on
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The U.S. Senate and other high-ranking federal officials need to understand that the military buildup is not only a Guam issue, but one that's just as important to the nation's interests in the region. More

Ban on women on submarines ends
The New York Times    Share    Share on FacebookTwitterShare on
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The Pentagon has moved to lift a decades-old policy that prohibits women from serving aboard Navy submarines. More

Commissary News

Commissary Web Posts

The following commissary items were posted to the ALA Web site as of 10:45 AM February 25:

  • DP #7, Promotion and Shipper Quantities
  • DP #5, Update 2
  • Suncare, Update 1
  • Mothers and Fathers Day, Update 1
  • Easter, Update 5
  • DDP #7, Update 1
  • DP #9 Far East Shipper & Promotion Quantity Forcast#7
  • 10-48, Skin Care Category Review
  • 10-50, Industry Contributions to Causes and Giveaways
  • Guard & Reserve On-Site Sale Schedule updates
  • Adds/Changes/Deletes for Week 10- 8
  • 2010 Reset Schedule as of 23 Feb 10
  • DeCA Europe, DeCA East and DeCA West phone listings
  • MBU Buyer Listing as of Feb 2
  • 18-10, Carey named deputy director for DeCA West
  • 19-10, Exotic ingredients, creative combos liven up winter menus
  • 20-10, New DeCA East Director announced and a picture
  • 21-10, Expanded commissary shipments help Navy Exchange support Haiti relief efforts and a picture

FMI aims to work with White House on 'Food Deserts'
SuperMarket News    Share    Share on
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Earlier this week, 215 employees of convenience store chain Sheetz Inc. were bused here to rally - with pay - in support of a bill to reform the state Liquor Code to let supermarkets and c-stores sell beer over the counter without allowing on-premises consumption, the Altoona Mirror reported. More

Stores within supermarkets becoming more popular
Retail Traffic    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In an effort to capitalize on consumers' desire for one-stop shopping, non-retail businesses are increasingly opting to open offices inside supermarkets. More

Supermarkets face order to shelve unhealthy food under SNP legislation
Times Online    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A ban on displays of sweets at supermarket checkouts, restrictions on the sale of high-calorie foods near schools and limits on the size of portions in restaurants are being considered by the SNP government in an attempt to halt rising obesity. More

Yale study finds more licensed characters and other packaging promotions used to market less nutritious foods to kids
Article Ant    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Supermarket aisles are enticing young eyeballs with more familiar characters, celebrities, toys and movie giveaways on food packaging than ever, according to a Yale University study. Published in the March 2010 issue of Public Health Nutrition, the study shows a significant increase in the use of youth-oriented cross-promotions on food packaging in the supermarket. More

Are supermarket price cuts for real?
this is money    Share    Share on FacebookTwitterShare on LinkedinE-mail
Supermarkets target thousands of price cuts at shoppers in an attempt to entice them into their stores, but are they misleading? More

Green Bridge Industries, Inc. receives NSF Certification for some of its private labeled products
PR Newswire    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Green Bridge Industries, Inc. announce that their Organic Product Solutions (OPS), the Company's wholly owned subsidiary has been granted certification from NSF International of the United States Department of Agriculture (USDA) for the private labeled Natures Solution™ product line, which OPS manufactures for its industrial product supplier. More

United First Texas Grocer to launch NuVal Nutritional Scoring System
Progressive Grocer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
United Supermarkets, LLC has begun using the NuVal Nutritional Scoring System in all of its stores across its United Supermarkets, Market Street, and Amigos United grocery banners. The rollout marks the program’s first use by a Texas grocer. More

Exchange News

"New frugality" may be enduring feature of post-recession economy
ConvenienceStoreNews    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A "new frugality," born of The Great Recession and evidenced by two consecutive years of declining per capita consumption, is now becoming entrenched consumer behavior that is reshaping consumption patterns in ways that will persist even as the economy rebounds, according to a new survey of 2,000 U.S. consumers from Booz & Co. More

Why Sears is rebranding Kenmore
Brand Week    Share    Share on FacebookTwitterShare on
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Sears Holding Corp. has undertaken a huge task: To completely revamp and relaunch approximately 450 Kenmore appliance models. The move is part of a larger effort for the home appliance brand, which is sold exclusively at Sears. More

Home Depot, Macy's forecast sales growth this year
Business Week    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Retailers Home Depot Inc. and Macy's Inc. forecast rising sales this year, while saying they don’t expect the economy to bounce back immediately. More

Retailer survey: The slow road to recovery
SuperMarket News    Share    Share on
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The economic recovery is under way — but whether or not supermarkets are on board remains a matter of debate. More

How Retailers can reach moms
eMarketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Moms are empowered consumers who head to the Web to meet their many product needs. With mothers controlling an estimated 80 percent of household spending, or $1.7 trillion a year, retailers must understand how women’s shopping behavior changes when they have children. More

Confidence in economy tumbles
Portland Press Herald    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Americans' confidence in the economy has suffered a sudden relapse, dimming hopes that they will start spending - and spurring job growth - anytime soon. More

Shopping gets even more social
Entrepreneur    Share    Share on FacebookTwitterShare on LinkedinE-mail
Groupon transforms the art of the deal into a truly collaborative effort. The premise behind the social commerce site is simple yet ingenious. More

Best Buy joins green corporate group
Twin Cities PIONEER PRESS    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Best Buy has joined a group of green-minded corporations that advocate stronger climate-change policies, greater energy efficiency and more development of renewable energy. More

Washington Update

Military eases thumb drive, flash media bans
American Forces Press Service    Share    Share on FacebookTwitterShare on LinkedinE-mail article
New guidelines from U.S. Strategic Command officials allow servicemembers to use "thumb drives" and other flash media to store computer data under specific circumstances. More

Mullen cites importance of families, leadership
American Forces Press Service    Share    Share on FacebookTwitterShare on LinkedinE-mail article
During a week-long tour through Southwest Asia, the chairman of the Joint Chiefs of Staff spent time focusing on what he calls his No. 1 priority: servicemembers and their families. More

Grunt Apparel, Inc.

Grunt Apparel specializes in original military inspired designs in silk screen & embroidery at low prices. Licensed by all military branches.
More info


Executive Briefing
Ben Maitland, Director of Advertising Sales, 972.402.7025   Download media kit
Rebecca Eberhardt, Content Editor, 469.420.2619   Contribute news
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