The Three Pillars of the Resale Benefits:
Norfolk Waterside Marriott
Online Registration is now open!
The headquarters hotel is the Norfolk Waterside Marriott. You will find detailed hotel information, as well as a link to the hotel Web site (to make your reservations online) on our Web site.
A preliminary agenda is also posted to our Web site.
Dear Prospective Member,
This year the ALA is offering a unique partnership opportunity to attract new members and demonstrate the benefits of the association. We are allowing non-member companies to attend one of our key business meetings held between now and the end of June with the payment of the registration fee and an additional premium(1) that will be applied to the 2010/2011 membership dues if the company applies for membership prior to July 1, 2010(2). The meetings include:
2010 Exchange Roundtable, March 15-17, in Norfolk, Va. This segment of the military market represents nearly $14 billion in sales from a mass merchandise type format to gas stations and Convenience stores. Meeting includes key updates and topic specific breakout sessions providing insight into this $14 billion business channel.
2010 DeCA/ALA Worldwide Partnership Summit and Training Event, June 7-11, Atlanta, Ga. This meeting will be attended by all DeCA store directors world wide along with all key decision makers in the agency. Business base is over $6 billion in a supermarket like assortment with the opportunity for world wide distribution and sales. Includes an opportunity to learn how to do business with the government and develop your business approach.
2010 ALA Congressional Caucus, June 15 in Washington, D.C. The ALA is the recognized advocate in the nation's capitol when addressing issues impacting the military resale channel. This Capitol Hill symposium is attended by all of the senior members of military resale and focuses on the key issues facing the military business channel. Topic specific presentations are made by subject matter experts along with timely presentations from key members of Congress and the Administration. This day long event includes a "power" reception in the evening with members of congress and their staffs.
This presents a great opportunity to learn about this great business opportunity, experience the partnership opportunities membership in the association provides and see the impact the association has on Capitol Hill. The ALA has been supporting world class quality of life for our troops and their families through strong resale benefits for over 90 years. The staff of the association consists of senior executives with demonstrated records of performance. This is your opportunity to join us. For additional information about the specific agendas and registration for these meetings or any other information you need about the association, please visit our Web site at ALA-National.org. I look forward to seeing you at one of our events.
Patrick B. Nixon
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