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Home   About   Membership   Meetings   Government Affairs   Members Only Oct. 21, 2011
Executive Briefing

President's Message

First lady Michelle Obama announces major private sector commitment to hire 25,000 veterans, military spouses in support of joining forces
Melissa Lee, an Iraq and Afghanistan veteran, currently corporate counsel for Tyson Foods, speaks to the crowd gathered at Langley Air Force Base in Hampton, Va., Wednesday morning, Oct. 19. Lee explains the value of post exchanges and commissaries noting that these on-base businesses employ over 100,000 military veterans and family members along with thousands already employed by industry. The White House announced the American Logistics Associations pledge to add 25,000 jobs to this number.

Recently, while visiting Joint Base Langley-Eustis with President Barack Obama on day three of the American Jobs Act bus tour, first lady Michelle Obama announced the American Logistics Association and their 270 affiliate companies have committed to hiring 25,000 veterans and military spouses by the end of 2013. This commitment is part of the first lady's and Dr. Jill Biden's Joining Forces initiative to support veterans and military families. The ALA's commitment will fulfill a quarter of the president's challenge to the private sector to hire or train 100,000 veterans and military spouses by the end of 2013. The announcement comes as the president and first lady visit Joint Base Langley-Eustis to discuss the critical importance of hiring America's veterans.

"We ask our men and women in uniform to leave their careers, leave their families and risk their lives to fight for our country," said President Barack Obama. "The last thing they should have to do is fight for a job when they come home. That's why I've made increasing job opportunities for veterans a critical priority for my administration and why the American Jobs Act I proposed includes tax credits to make it easier for businesses to hire America's veterans."

"The ALA's commitment today is the largest coordinated effort by the private sector we've seen in years, maybe ever. And they're making these hires not just because it's the right thing to do or the patriotic thing to do. They're doing it because it's good for their bottom line. They know that these veterans and military spouses represent the best, and they want them on their team," said first lady Michelle Obama. "And that's what Joining Forces is about — tapping into all that goodwill that's out there, all across America, in every sector of society and channeling it into meaningful action that's a win-win for everyone."

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Led by the largest consumer packaged goods companies in the United States, the ALA includes major manufacturers such as Tysons Foods, Coca Cola, Unilever and ConAgra along with a multitude of specialty suppliers to the on-base military consumer channel. With annual sales of nearly $20 billion, these companies provide goods and services to a military channel comprised of military commissaries (grocery stores), exchanges (convenience stores, department stores, food concessions, gas stations, communications and electronics, ship's stores, tactical retail outlets), Morale, Welfare and Recreation sales and services (restaurants, child care, fitness centers, libraries, auto service) and Veteran's Canteen Service (retail outlets in VA Hospitals and offices), as well as retail outlets on Coast Guard bases. To achieve its goal, the association will be teaming up with several on-going employment programs including the Military Spouse Employment Partnership and the Chamber of Commerce's Hiring Our Heroes program.

First lady Michelle Obama and Dr. Jill Biden created Joining Forces to bring Americans together to recognize, honor and take action to support veterans and military families as they serve our country and throughout their lives. The initiative aims to educate, challenge and spark action from all sectors of society to ensure veterans and military families have the support they have earned. The initiative focuses on key priority areas — employment, education and wellness while raising awareness about the service, sacrifice and needs of America's veterans and military families.

The ALA's commitment to hire 25,000 veterans and military spouses by the end of 2013 will further promote the goal of Joining Forces to create greater connections between the American public and those inspirational men and women who have served and sacrificed so greatly for this country.

For more information about Joining Forces, visit

Obama unveils business partnership to boost military hiring
Read the Full Story
The New York Times, Mark Landler
As his black bus stopped at a military base and the firehouse in this historically Republican country, President Barack Obama seemed to soften his partisan tone just a shade. Maybe it was the presence of Michelle Obama, who joined the president at Joint Base Langley-Eustis to announce a partnership with private industry aimed at employing 25,000 veterans of Iraq and Afghanistan and military spouses within two years.

Patrick B. Nixon
President, ALA

Washington Update

Lawmakers push extended pay freeze, increased pension contributions
Government Executive    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Lawmakers in both the House and Senate are calling on the deficit-reduction supercommittee to make further cuts to federal pay and benefits. More

Military health, retirement benefits take a hit in lawmakers' proposals
Government Executive    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Leading members of the Senate Armed Services Committee are pushing for changes to military members' health and annuity benefits as a way to cut government spending. Sens. Carl Levin, D-Mich., and John McCain, R-Ariz., recently submitted recommendations to the deficit reduction supercommittee in support of the Obama administration's cost-saving proposal released last month. More

Veterans' unemployment outpaces civilian rate
The Washington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail
VideoBriefDespite the marketing pitch from the armed forces, which promises to prepare soldiers for the working world, recent veterans are more likely to be unemployed than their civilian counterparts. Veterans who left military service in the past decade have an unemployment rate of 11.7 percent, well above the overall jobless rate of 9.1 percent, according to fresh data from the Bureau of Labor Statistics. More

Commissary News

Consumer reports: Fruits and vegetables are common causes of food-borne illness
The Washington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
You probably know that eating undercooked eggs or meat is risky, but you might not have thought that some nasty bacteria could lurk in jalapeno peppers. You wouldn't be alone. Until recently, when the peppers were linked to a nationwide outbreak of food poisoning, many food-safety experts didn't consider them a threat to anything but your taste buds. More

Hire Veterans and Military Spouses

Please communicate your jobs available for veterans and military spouses. Place notices for local or national employment opportunities in their official military base newspapers. Contact

Grocers should expect increased holiday traffic
Progressive Grocer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Food retailers will be among the beneficiaries of savvy shoppers using a renewed focus on value to get the best bang for their buck this holiday season. That's according to the National Retail Federation's 2011 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch. More

Aspen enacts plastic bag ban for grocery stores
Real Aspen    Share    Share on FacebookTwitterShare on LinkedinE-mail
Aspen, Colo., City Council recently voted to ban plastic bags from the town's grocery stores and enact a 20-cent fee on paper bags. The bans and fees aim to diminish the amount of paper and plastic that ends up in local landfills and spoils the natural environment. More

Why so few daily deals for groceries?
The Street    Share    Share on FacebookTwitterShare on LinkedinE-mail article
There are daily deal sites for everything from restaurants and hotels to comic books and marijuana, but until recently there were no Web sites specifically offering group buying discounts on what is arguably the most essential shopping trip for consumers: groceries. More

Intevation: 'Vegetables just got more fun'
Marketwire via MarketWatch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Intevation Food Group LLC, an independent frozen food manufacturer of appetizers, snacks and potato specialty products, announces the retail debut of Crunchtables™, a line of crouton-coated vegetables. More

Commissary Announcements

Commissary Web Posts

The following commissary items were posted to the ALA Website:

Holiday Baking, Update #4.
2012 DP #2, WW Promotion Package, Superbowl of Savings.
Fall Club Pack CONUS December Quantities.
DP #22, CONUS Shipper & Promotion Quantities and Update #1.

111-116, Atch 2, DeCAF 40-15 Revised Instructions
and an update on the DeCAF 40-15 (Excel).

DeCAF 40-15 Instructions dated Oct filed under Doing Business with DeCA — Forms.
Adds/Changes/Deletes for Week 11-42.
FY11 DeCA Sales Data.
DeCA FY11 Million Dollar Vendors.
Sales, Marketing and Policy Group, Buyer Listing Assignment, Oct. 19.
Guard & Reserve On-Site Sale Schedule updates.
CRV Values.

ALA Meetings

2012 Exchange Roundtable

March 7-9, 2012
Sheraton Waterside
Norfolk, Virginia

Exchange News

Lowe's to close 20 US stores, slow North American openings
Bloomberg Businessweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Lowe's Cos., the second-largest U.S. home improvement retailer, will close 20 U.S. stores, affecting 1,950 workers, and plans to slow its North American expansion next year as it works to improve sales. More

Water works
Progressive Grocer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Water may be available free anywhere in the United States, but the bottled variety remains a category to be reckoned with, thanks to Americans' continuing desire for convenience on the go and even at home. For the 52 weeks ending June 11, total bottled water dollar sales rose 1.9 percent in U.S. food, drug and mass-merchandiser stores, including Wal-Mart, according to Schaumburg, Ill.-based Nielsen. More

Target pledges all-sustainable seafood by 2015
Environmental Leader    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Target has announced that it will sell only sustainable and traceable seafood in its stores by 2015, through a partnership with non-profit FishWise. The retail chain defines sustainable and traceable seafood as the sourcing of seafood products that are caught or raised in an environmentally sensitive manner and maintain the company's business needs without jeopardizing the affected ecosystems. More

Vending machines woo Gen Y with new technology
CNBC    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If you thought vending machines were on the way out, think again. High levels of unemployment and a weak economy has been a double whammy for the vending machine industry. But there's reason for the industry to be hopeful: Gen Y. Recent consumer research conducted by the industry's trade group, the National Automatic Merchandising Association, showed that more than 85 percent of consumers between the ages of 18 and 29 — the group known as Gen Y or the Millennials — would actually pick a vending machine over other retail options. More

Wendy's brings back 'Where's the beef?'
Marketing    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Proving that, unlike bad fast food, you can't keep a good advertising tagline down, burger chain Wendy's has resurrected its iconic "Where's the Beef?" slogan in a new integrated marketing campaign. More

Washington Update

Air Force building the future force
Air Reserve Personnel Center    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Changes are coming to the Air Force and officials are working with the Department of Defense to prioritize current and future resources as part of a national priority to reduce spending. More

Redstone takes action on quality of life
U.S. Army    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Diversity. That's what Carie Green wants to see around the table when members of the Redstone Arsenal community come together to discuss issues during this year's Army Family Action Plan conference. But that diversity is not limited to race, gender or religious affiliation. It also has to do with employment status — civilian, contractor, retiree and military — and tenant representation. More

TMC Awards
FRA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Military Coalition, a consortium of 34 military and veterans groups, presented its highest leadership awards on Oct. 5, to Rep. Tim Walz, D-Minn., and Brian Kessler, Walz's legislative assistant, for their leadership in seeking quality-of-life improvements for service members, veterans, their families and survivors. More

Legendary rock group Kansas to perform with US Army band 'Pershing's Own'
U.S. Army    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The rock band Kansas will perform a concert with the U.S. Army band "Pershing's Own" at Daughters of the American Revolution Constitution Hall in Washington, D.C. on Veterans Day, Nov. 11. The "Carry On" concert is a special, one-time-only event, and is Kansas' way to honor veterans, military personnel and their families, according to Scott Radosevich from the Army Entertainment Division of the U.S. Army Installation Management Command in San Antonio. More

Executive Briefing
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
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