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AWDI
For 90 years, window manufacturers and dealers selling consumers on the features and benefits of new windows have relied on differentiation based on "sizzle." Low-E glass, warm edge spacer and gas fill are just a few of the more recent features used to differentiate products and entice buyers. But it all started a long time ago as this presentation shows. The problem today, especially with the internet leveling the playing field for everyone and taking the influence more and more out of the hands of the seller and putting into the buyers, is that the "sizzle" has "fizzled."
What's the next "sizzle"? Perhaps you have some ideas. If you do, send an email to info@awdi.com and let us know where differentiation is going.
AWDI/MultiView
By using innovative search technology, this directory makes it easier for members and industry professionals to find the products and services they need to manage their business.
Twenty-seven years ago, AWDI pioneered a comprehensive industry directory in their magazine. Today, AWDI launches the most usable digital Door and Window Directory.
With its mobile responsive format, a simpler and more powerful search and an enhanced focus on the companies represented within the marketplace, the new Door and Window Directory produces results for AWDI members, advertisers and industry professionals. Check it out!
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Jamsill Guard® is an adjustable sill pan flashing designed to prevent water damage from window and door leaks. Made from high impact ABS plastic, Jamsill Guard® will not deteriorate or corrode over time. Our multi-piece telescoping design allows on-site adjustability to fit all rough openings and features sloped weep areas to help evacuate moisture to the exterior of the structure. Jamsill Guard® is bonded together on site using PVC cement, creating a one-piece sill pan flashing beneath your door or window. Click here to view our video.
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HomeAdvisor via Door & Window Market Magazine
The average cost to install new windows on a home is $4,745 according to HomeAdvisor's True Cost report, which measures expenses related to home-improvement projects across the nation.
Overall, the survey found that the average homeowner has spent nearly 60 percent more on home projects over the past 12 months than in the 12 months prior. They spent an average of roughly $1,850 more on home improvement projects.
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By Michael J. Berens
 Recent news that the U.S. Department of Commerce would impose a 20 percent import tariff on softwood lumber coming from Canada set off alarm bells in the U.S. residential construction industry. Home builders have been cautioning for months that increased materials costs were driving up the price of newly built homes. Whether the new tariffs will worsen the situation significantly has led to a heated dispute between home builders and the lumber industry.
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For Construction Pros
The National Association of Home Builders estimates that in the U.S., there are currently approximately 200,000 construction job openings waiting to be filled, which is an 81 percent increase over the past two years.1 BathMasters founder Greg Norman sees first-hand how this labor shortage is plaguing the construction industry.
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Construction Dive
The construction industry was slow to warm to social media, with many firms tiptoeing their way in reluctantly. Fast forward a few years and social media has become as essential as a website: If you’re not participating, you're missing out.
"It's definitely a necessity," said Ali Peters, account manager at Philadelphia-based Group Two Advertising, which manages social media marketing for builders and remodelers. "It's really a good communication tool for builders beyond their website. It’s a way to capture people where they’re already living and socializing."
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Window & Door
We tend to think of baby boomers and millennials as starkly different generations because of their age separation and the difference in their disposable incomes. While we can easily see those differences, it takes a closer look to realize how similar these two generations can be. There is growing awareness that these two distinct groups have spending potential in the same ecosystem and industries are responding by creating one brand experience for both baby boomers and millennials.
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Missed last week's issue? See which articles your colleagues read most.
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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