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AWDI
Last week’s successful AWDI webinar (look here to watch) on how to differentiate from your “me-too” competitors focused on the opportunity to separate yourself from the pack by emphasizing credentials for proper installation. As explained in the webinar, popular contractor referral services/websites such as Angie’s List, BBB, Home Advisor, etc., do not check their recommended contracts for training or competence in product installation.
Even the Good Housekeeping Seal, while acknowledging quality products and offering a money-back product warranty (up to $2,000), does not cover window and door installation — and specifically excludes it. Read for yourself.
There is only one consumer advocacy source that specifically promotes certification of installers, singling out AWDI for 10 straight years: Consumer Reports Magazine — They recommend: "Look for certification from the American Window and Door Institute (AWDI)". There’s a good reason for that: Windows installed to AWDI protocols have a service call-back rate of less than 2 percent. In a study of over 2,000 AWDI conforming installations, only one call-back and that was a product adjustment.
While you want to let your customers know that your products are the best, they need to know that the installation is also the best. That’s why AWDI earned a federally registered Certification Mark — unique in the window business. There are plenty of third-party trust assurances for product but only one for installation. The photo tells the story. "Windows won’t work right if they’re not installed right™."
AWDI has enjoyed the expressed confidence of Consumer Reports, and your window business can enjoy their recommendation as well by participating in the AWDI Approved Dealer and Installation Certification Programs. For more information, contact info@AWDI.com.
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Glass Magazine
Tropical Storm Harvey continues to bring heavy rains and catastrophic flooding to Houston and other parts of southeast Texas, according to a report this morning from the National Weather Service. The storm, which first hit the Gulf Coast on Friday as a Category 4 hurricane before being downgraded to a tropical storm, has created life-threatening and devastating flood conditions in the area. According to the NWS, Harvey could produce more than 50 inches of rainfall in some locations before it moves out of the area. Flash flooding risks persist, and residents are warned against attempting to drive through affected areas, according to the NWS.
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CNBC
Home improvement shares jumped in early trade Monday as Tropical Storm Harvey continued to dump rain on Houston, Texas.
Shares of Lumber Liquidators jumped 3.6 percent, while Lowe's rose 1.2 percent and Home Depot climbed nearly 1 percent. Shares of power generator manufacturer Generac fluctuated after peaking 1.5 percent higher.
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Jamsill Guard® is an adjustable sill pan flashing designed to prevent water damage from window and door leaks. Made from high impact ABS plastic, Jamsill Guard® will not deteriorate or corrode over time. Our multi-piece telescoping design allows on-site adjustability to fit all rough openings and features sloped weep areas to help evacuate moisture to the exterior of the structure. Jamsill Guard® is bonded together on site using PVC cement, creating a one-piece sill pan flashing beneath your door or window. Click here to view our video.
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By Kaitlin Krull
 Increasing energy efficiency in the home is a concern that is echoed throughout all aspects of the residential housing sector. From sustainable building practices and energy-conserving materials to smart gadgets and ultra-efficient appliances, professionals are tasked with finding ways of making homes more energy efficient. Keeping up with current trends is essential when it comes to building and design, so here are a few of the top trending home upgrades in energy efficiency.
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Reuters
U.S. Commerce Secretary Wilbur Ross on Monday announced a 2-1/2 month delay in determining final anti-dumping and anti-subsidy duties on Canadian softwood lumber to buy more time to negotiate a settlement of the trade dispute.
The Commerce Department had previously been scheduled to announce final lumber duties on Sept. 6, a step that would have ended the current negotiating process with Canada’s government. Ross set a new deadline of no later than Nov. 14.
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Construction Today
What comes to mind when you think “millennial?” How about “baby boomer”? Likely two very different comparisons.
Pew Research notes the millennial generation has now exceeded Generation X as the largest representation in the U.S. workforce. While fresh, new talent is often a plus for businesses, as newer generations join the working ranks a growing generational gap amongst these two groups, along with baby boomers, continues to take stage.
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By Michael J. Berens
 Market conditions continue to keep pressure on the housing industry. Tight inventories and rising prices put a crimp in housing starts and sales in July, eroding some of the gains made in June. Demand is high, as is consumers' confidence in the economy and their future prospects. Would-be buyers, however, are struggling to find and close on affordable, desirable properties. That may be a boon to builders, who are optimistic business will pick up in the coming months.
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Customer Think
Delivering exceptional customer experience isn’t about having the best products or services. It’s about making sure your customers have the experience they like to feel, while getting what they need. Too often, marketing and customer service are more about statistics — Net Promoter Scores, number of “likes”, and survey points — and less about actual people. But it’s not enough to focus on tactical improvements; you need to have empathy for what’s important to your customers as fellow human beings.
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