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2014 window and door shipments slightly lower than anticipated
Window & Door
The Window and Door Manufacturers Association released the semi-annual WDMA 2014 Window & Entry Door Pulse Report, covering both U.S. construction and topline product shipment activity. The report projects 2014 residential new construction starts will be slightly lower than originally anticipated, coming in a 985,000 starts vs. 1.1 million starts. Residential remodeling activity, however, will increase 4.8 percent over 2013 levels, up from an earlier predicted improvement of 4.2 percent.
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Change the behavior of your negative, underperforming technicians
By Roger Daviston
The boss almost gave up on one of our plumbers, Mike. His average invoice was terrible at $400. He made excuses and blamed his circumstances. He was negative, and his attitude was that "life sucks." Mike thought nothing could change for him, and we were ready to let him go. However, one day while doing a ride-along with Mike, I recommended that he listen to "The Strangest Secret" by Earl Nightingale, a renowned motivational speaker. Mike listened and began to make changes, too. I was shocked and amazed to see his transformation.
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2013 Door and Window Industry Benchmark Survey now available
Door & Window Market Magazine
The 2013 Door and Window Industry Benchmark Survey has been completed, and the survey results are now available anyone interested in purchasing them. For an investment of $390, interested parties will gain access to a wide variety of information that will be of use to managers and owners door and/or window manufacturers as well as to capital providers and procurers.
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Why your company needs a good tagline
In the grand scheme of marketing strategy, coming up with a company's tagline is rarely anyone's first concern. In fact, as audiences' attention spans have shortened and the screens on which ads display have become increasingly pocket-sized, some have even argued that a tagline isn't necessary at all. It's true that a bad tagline can do more harm than good. But doing away with taglines altogether would be a huge mistake, especially for smaller organizations that rely more on print marketing as opposed to mobile ads. Taglines actually fulfill a very important purpose: they let you quickly and efficiently sum up what your company is all about.
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Energy codes — from a code official's perspective
Window & Door
Many code officials view themselves as having a similar role within the communities they serve. They are the "Silent Defenders" who strive to prevent the tragedies that would require the first responders. Often these code officials view this as a calling, not just a job. It's what they are meant to do with their lives. When they think about preventing tragedies in the built environment, their first concern is usually fire safety. How do they prevent a fire from occurring in a building in the first place? If one does occur, how do they prevent loss of life from that fire?
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Doors make a dramatic difference
Daily Herald
Ruth Tinley hated the interior doors in her Libertyville, Illinois home. The painted, flat, hollow wood doors were utilitarian and totally unimpressive, and they had been that way since the home was built in 1973. When Tinley heard a neighbor with the same model of home had replaced all of her upstairs doors, she was intrigued. She had always thought replacing the doors would be too expensive and odious because it would have involved pulling out the door frames and ripping up drywall. So the Tinleys just lived with their doors.
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Man or machine? Tactics to humanize your website
Small Business Trends
It's no secret that people are going to like things that seem more human and less robotic. However, making a blog seem more "human" can be a difficult task, especially if you're an eCommerce company. It sounds funny that making something "human" would be hard for, well you know — humans. But the truth is that transferring feeling onto a blog or website takes a lot of work.
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Missed last week's issue? See which articles your colleagues read most.

    Fiberglass windows are more energy efficient (Green Building Elements)
Strategies to strengthen communication within your company (Forbes)
Top 10 home styles in the US (Midland Daily News)
Marvin Windows and Doors wins 2014 American Business Ethics Award (Window & Door)
Effect of the energy boom on housing (Door & Window Market Magazine)

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Door & Window Business

Colby Horton, Vice President of Publishing, 469.420.2601
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Christina Nava, Content Editor Intern, 469.420.2612  
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