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(version française) This week, CPRS is proud to add its voice to the conversation on #Ethicsmatter Globally, an undertaking launched by our partners the Global Alliance for Public Relations and Communication Management. CPRS offers a uniquely Canadian point of view on the issue of waning public trust in government, the media and industry.
To this end, the CPRS Ethics Task Force and the Advocacy and PR Committee both began rolling out a variety of new tools late last year to help us champion ethical public relations and communications management in Canada. For February, I’m excited to let you know that the Task Force has ramped up its output and will be releasing more tools and materials to help us guide ethical decisions in our day-to-day careers.
Transformation 2020 organizers are thrilled to announce the first of this year's Keynote speakers! Joining us as the May 25 Luncheon Keynote to discuss how to face off against challenges of communications in sports and entertainment is Paul Wilson, Senior Vice President, Public Affairs and Communications, Groupe CH Club, who oversees all aspects of public affairs and communications of the Montreal Canadiens.
Paul joins our recently announced first batch of workshop speakers in this year’s rapidly transforming lineup. More speakers will be announced over the next few weeks, so stay tuned!
Once you’ve met our lineup, CPRS and Global Alliance members, make sure to register by March 2 to take advantage of the Transformation 2020 Early Bird offer, which will save you $235 on full conference passes!
Les organisateurs de Transformation 2020 sont ravis d’annoncer le premier conférencier invité de cette année! Sur notre scène lors de l’allocution du midi le 25 mai afin de discuter de la façon de faire face aux défis de la communication en sport et divertissement, nous présenterons Paul Wilson, vice-président sénior aux affaires publiques et communication du Groupe CH Club. Il supervise tous les aspects des affaires publiques et des communications pour le Canadien de Montréal.
Paul vient rejoindre la première cuvée d’animateurs d’ateliers, et les rangs de nos conférenciers ne cessent de gonfler. D’autres noms seront annoncés au cours des prochaines semaines, alors restez aux aguets!
Une fois que vous connaitrez nos conférenciers, membres de Global Alliance, assurez-vous de vous inscrire d’ici le 2 mars afin de profiter du tarif d’inscription hâtive à Transformation 2020 qui vous fera économiser 235 $ sur le prix du laissez-passer complet à la conférence!
It may be February but the 2020 CPRS National Awards of Excellence and Major Award races are starting to heat up. CPRS encourages both members and non-members to submit their best communications projects from the last two years for consideration in up to four of our 24 Award of Excellence categories by Friday, March 6 at 11:59 p.m. (ET).
Then, while you’ve got awards on the brain, CPRS Major Awards are accepting nominations as well. These Award categories are open to members only; however, nominating a fellow member who's inspired you throughout your career and meets the criteria of one of our 10 categories can be done free of charge.
Major Award nominations are due Friday, March 6 at 11:59 p.m. (ET).
All award winners will be recognized during this year's National Conference in Quebec City. Contact Laura Mills for more information.
Starting next month, Terry Flynn, PhD, APR, FCPRS LM will embark on a cross-Canada tour to discuss the Science and Practice of Social Trust and Misinformation. Catch him at one of these upcoming stops to learn seven steps to build trust, combat misinformation and change minds:
- CPRS Nova Scotia (Halifax) – March 12 – Register now!
- CPRS Manitoba (Winnipeg) – April 7 – Register now!
- CPRS Regina – April 8 – Registration opening soon
- CPRS Edmonton – April 15 – Register now!
- CPRS Northern Lights (Prince George B.C.) – April 17 – Register now!
- CPRS Atlantic (St. John, N.B) – Register now!
- New Date!!! CPRS Toronto – April 29 Registration opening soon
- New Date!!! CPRS Atlantic (St. John’s, Nfld) – May 15 – Registration opening soon
More dates and locations to be announced!
This week, we pause to remember CPRS Life Member and Fellow, Roger D. Landry, APR, FCPRS LM, who passed away Feb. 2 at the age of 86.
Landry will be remembered for his long career in communications, during which he made significant contributions to journalism, public relations and municipal politics.
Landry was the recipient of many accolades throughout his life, including the 1989 CPRS Outstanding Achievement Award, and being named to both the Ordre national du Québec and the Order of Canada. Learn more about his numerous contributions to the profession, including 20 years as publisher of La Presse here.
Condolences to the Landry family for their loss.
CPRS members looking to pick up a few tips from their peers across Canada this year, make sure to register for one of these upcoming webinars for free in the Bill Rees Learning Centre at cprs.ca/learn.
(TODAY!) CPRS Health Academy presents: Involving Patients in the Co-Design of Communication Material, presented by Shoshana Hahn-Goldberg, Scientist, OpenLab, University Health Network (UHN), Feb. 12, 1 p.m. (ET)
Communicating Construction: Telling the Loud, Messy, Inconvenient Truth, presented by Amanda McCuaig, APR. Feb. 18, 1 p.m. (ET)
Brand Protection – Where Law Meets Public Relations, presented by Colin Pendrith and Vincent Power, APR, FCPRS. Save the date: March 24, 1 p.m. (ET)
Each month, local societies across the country offer CPRS members and their fellow practitioners some of the best Professional Development and networking events around. Read all about the upcoming events below or visit the local society nearest you to see what’s in store.
CPRS Vancouver (Feb. 12) Vancouver Film School and CPRS Vancouver present – Visual Storytelling Part 1 (Beginner): Introduction To Videography For Communicators
CPRS Toronto (Feb. 27) Can You Code it? Yes, You Can!
CPRS Calgary (Feb. 29) PD Events: A Study in Ethics – An in-depth discussion on ethics in public relations
Have an event you’d like to promote? Send us the details and we’ll include it in our next edition and in our listings of events across the country.
The CPRS Job board is a great tool for those looking for their next big break to find openings across the country, and where employers looking to recruit the best talent can post jobs themselves.
Here are the latest Public Relations and Communications Management jobs that have been posted from across the country:
Content Writer – APEGA
Digital Content Strategy Manger – APEGA
Managing Director, Communications and Public Engagement – Government of Alberta
Senior Director, Communications & Community Engagement – PFM Executive Search
PR teams sometimes feel they're below the radar of CEOs, CFOs, and anyone else with a'C' at the start of their job title — but for Con Franklin of Ketchum Health, that's a missed opportunity. He kicked off PRWeek's 2020 PharmaComms conference by exploring how PR professionals can elevate their reputation at the highest levels of the business.
There inevitably comes a time when you are ready for a change.
PR pros crave excitement and variability. The adrenaline that accompanies tight deadlines and continual change is what has drawn many practitioners to the field. So, what should you do when that desire is drawing you to make a change in your career?
The business world is full of disasters and, in today's digital age, these issues make their way into the public eye for larger companies. A few PR disasters in a row can lead to a company losing quite a bit of money and potentially lead to employees losing their jobs. Recovery from a PR disaster could not be more important as the current image of the company is the only important image.
Government agencies and corporations have a major problem as they work to give stakeholders accurate and up-to-date information about coronavirus: they’re lacking a centralized source of information on which they can depend.
Since the outbreak of coronavirus in Wuhan, China, the country’s National Health Commission has said that more than 31,000 people have been infected and more than 600 have died, most of whom were in China.
It's early 2020, and that means it's time for businesses to evaluate their budgets for the year. From ad creative to salaries, businesses are planning expenses for the year so they can stay profitable. You likely have an idea of the campaigns you want to run and how you want to allocate budget dollars.
But many businesses fall into the trap of overextending resources to paid ad strategies and overlook public relations.
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