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(version française) In honour of Ethics Month and the global #EthicsMatter discussion happening around the world, CPRS has added a new tool to its members’ arsenal to help them make ethical decisions faster.
Published today, the CPRS Decision Tree is modelled on a similar guide developed by the Chartered Institute of Public Relations in the United Kingdom. The Decision Tree is comparable to a flow chart, guiding members through a series of questions and decision points that ensure relevant laws, regulations, the CPRS Code of Professional Standards and other personal considerations are taken into account, before action is taken. Members of the CPRS will also have access to senior members of the College of Fellows for informal conversations.
Read the official announcement on CISION.
With only five days until regular rates take effect for Transformation 2020, this year’s CPRS National conference, time's running out for CPRS Members and their fellow Global Alliance members to save $235 on passes to this year's event. Register by March 2, 11:59 p.m. ET to secure the lowest member rate for this year's event, May 24-26 in Quebec City.
Not a member/need to renew? Take advantage of the Join CPRS/Renew Membership and attend rate to pay for your membership dues and an Early Bird registration at the same time, all for just $1,820 CAD.
Speaking of ‘saves’, in case you missed it, this year's speaker lineup got even better with the addition of Montreal Canadiens public affairs and communications SVP Paul Wilson. Join Paul on May 25 when he presents our Monday Luncheon Keynote, The Challenges of Communications in Sports and Entertainment.
Learn More at cprs.ca/transformation
Il ne reste que cinq jours avant que le tarif régulier d’inscription Transformation 2020, la conférence nationale de la SCRP de cette année, n’entre en vigueur. Le temps presse pour les membres de la SCRP et leurs collègues de la Global Alliance qui souhaitent économiser 235 $ sur le laissez-passer à la conférence de cette année, du 24 au 26 mai à Québec. Inscrivez-vous d’ici le 2 mars à 23 h 59, heure de l’Est, et profitez du plus bas tarif offert aux membres cette année.
Vous n’êtes pas membre ou vous devez renouveler votre adhésion? Saisissez notre offre d’adhésion/renouvellement et inscription à la conférence pour payer simultanément votre cotisation et votre inscription au tarif hâtif, le tout pour 1 820 $ CAD seulement.
En parlant de saisir, au cas où vous l’ignoreriez, notre équipe de conférenciers de cette année s’est améliorée avec l’ajout du vice-président principal, Affaires publiques et communications des Canadiens de Montréal, Paul Wilson. Venez vous joindre à Paul le 25 mai alors qu’Il présentera notre allocution du midi, «The Challenges of Communications in Sports and Entertainment».
Pour en savoir plus, visitez le site scrp.ca/transformation
CPRS National reminds its followers that this year’s deadline for its annual Awards of Excellence is fast approaching, Entries can be submitted via cprs.ca/awards until 11:59 p.m. (ET) on Friday, March 6 without penalty. However, those needing a little extra time may continue to submit until the following Friday, March 13 at 11:59 p.m. ET. Please note, all entries received after March 6 will be subject to a $100 late fee.
Remember, beginning this year, a single program or project may be entered into as many as four award categories, including this year’s seven new additions:
Plus, if you feel your entry is one of this year’s best, consider entering it for a fifth chance to win gold by competing for Campaign of the Year.
- Best Non-profit/NGO Campaign
- Best Influencer Campaign
- Brand Development Campaign of the Year
- New Product of Service Launch
- Best Reputation Management Campaign
- In-House Team of the Year
- Agency Team of the Year
Click here for a complete list of awards up for grabs.
Once chosen, all winners will be announced at this year’s CPRS Awards of Excellence Gala in Quebec City, during Transformation 2020. Good luck!
Don’t forget to sign up to see Terry Flynn, PhD, APR, FCPRS LM beginning next month, as he embarks on his cross-Canada tour to discuss the Science and Practice of Social Trust and Misinformation. Catch him at one of these upcoming stops to learn 7 steps to build trust, combat misinformation and change minds:
Once you’ve entered the Awards of Excellence race, don’t forget to submit your Major Award nominations while you’re at it. CPRS members have until March 6, 11:59 p.m. (ET) to nominate their fellow members for going above and beyond by fulfilling the criteria of one (or more) of our 10 categories.
Remember, nominating a member is free, so, visit our website to learn more and nominate someone for one of a Major Award today!
Winners will be announced during Transformation 2020, this year’s national conference, May 24-26 in Quebec City.
CPRS members looking to pick up a few tips from their peers across Canada this year, make sure to register for one of these upcoming webinars for free in the Bill Rees Learning Centre at cprs.ca/learn.
CPRS Health Academy Presents: Culturally Safe Communication – It Starts With Me, presented by Davis McKenzie (Ah-jeh-ma-thot), Tla’amin Nation. March 2, 1 p.m. (ET)
Brand Protection – Where Law Meets Public Relations, presented by Colin Pendrith and Vincent Power, APR, FCPRS. Save the date: March 24, 1 p.m. (ET)
Each month, local societies across the country offer CPRS members and their fellow practitioners some of the best Professional Development and networking events around. Read all about the upcoming events below or visit the local society nearest you to see what’s in store.
CPRS Vancouver (Feb. 12) Vancouver Film School and CPRS Vancouver present – Visual Storytelling Part 1 (Beginner): Introduction To Videography For Communicators
CPRS Vancouver (Feb. 19) Maintaining Balance: Mental Health & Resiliency in the PR Sector
CPRS Toronto (Feb. 27) Can You Code it? Yes, You Can!
CPRS Vancouver (Feb. 27) Be Part of the CPRS Vancouver Leaders Network
CPRS Calgary (Feb. 29) PD Events: A Study in Ethics – An in-depth discussion on ethics in public relations
Have an event you’d like to promote? Send us the details and we’ll include it in our next edition and in our listings of events across the country.
The CPRS Job board is a great tool for those looking for their next big break to find openings across the country, and where employers looking to recruit the best talent can post jobs themselves.
Here are the latest Public Relations and Communications Management jobs that have been posted from across the country:
Communications Officer – University of Northern British Columbia
Public Information Officer II – City of Edmonton
Rewards & Talent Analyst – Alberta Electric System Operator
Communications and Media Relations Specialist – Toronto and Region Conservation Authority
Senior Manager, Communications, Marketing and Events – Toronto and Region Conservation Authority
A team of Canadian cannabis industry professionals have launched the world's first public relations agency focused on cannabis, psychedelics and other emerging regulated markets — all with heightened transparency not often seen in traditional PR.
Along with years of combined experience working in the regulated Canadian cannabis sector, the company's team is ushering in a new approach to PR services with four core values: transparency, authenticity, accountability, and consistently driving value.
Ragan's PR Daily
If you consider artificial intelligence to be “forward-thinking,” you’re behind the eight ball.
“AI is the technology of the 21st century,” says Luca Grulla, vice president of technology at Signal AI. “This is already in our everyday life as a consumer, and it’s going to be an evolution for the PR professional ... We’re giving them better tools to be more effective at their job.”
The best way to handle any PR crisis is to prevent it from ever happening. Be proactive, not reactive. A common misconception about the public relations industry is that it's solely reactionary. However, in reality, PR is most effectively used as a preventative measure. It's always preferable to take precautions against a crisis before one occurs, rather than deal with the fallout after.
As fear and uncertainty around the global spread of the coronavirus (COVID-19) continue, efforts to communicate the facts are in competition with unhelpful political posturing and deliberate efforts to mislead.
While some governments have been praised for their response to the crisis, others have been seen failing to present the full picture or at worst, misrepresenting the situation.
The Chronicle Herald
The decline of journalism, so well documented, has produced collateral casualties in an associated industry: public relations.
Journalists and PR professionals have always been entwined in an uneasy dependency. They need one another to thrive. They get along socially, sharing the same love of language, art and gossip.
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