This message was sent to ##Email##
|
|
|
|
CPRS
In 67 days, CPRS National and the Northern Lights Society will light up Kelowna, B.C. by welcoming delegates to Illuminate, the 2017 CPRS National Conference. So, to build excitement and attract as many delegates as possible, we've recruited veteran Conference goers to share their thoughts on why you should join us May 28-30!
First up is CPRS Vancouver President, Emma Shea, APR:
This May, I will attend my fifth Canadian Public Relations Society (CPRS) national conference. In anticipation of the upcoming "summer camp for PR pros," I began to reflect on my previous conference experiences and asked myself what kind of value I have received by attending. Here's what's in it for me.
SCRP
Dans 67 jours, la SCRP nationale et la Société locale Northern Lights s'allumeront à Kelowna, en Colombie-Britannique afin d'accueillir les délégués de tout le Canada dans le cadre d'Illuminate, la Conférence nationale 2017 de la SCRP. Afin de stimuler l'enthousiasme et d'attirer le plus de délégués possible à y assister, nous avons demandé à quelques habitués de nos conférences de vous donner les raisons pour lesquelles vous devriez vous joindre à nous du 28 au 30 mai!
Tout d'abord, la présidente de la SCRP Vancouver, Emma Shea, ARP :
En mai, j'assisterai à ma cinquième conférence annuelle de la Société canadienne des relations publiques (SCRP). Afin de me préparer à ce « camp d'été pour professionnels des relations publiques », j'ai commencé à réfléchir à mes expériences de conférences antérieures et je me suis demandé quelle était la valeur que j'avais retirée de ma participation. Voici ce que ça m'a apporté.
CPRS
Membership Month is in full swing at CPRS and Canada's leading association for professional communicators is growing by the day. To keep the momentum going, we’d like to remind any CPRS Member who missed the Illuminate 2017 Early bird deadline that the Member Referral program can still earn you up to $800 in CPRS credits, which can be put towards that Conference registration.
And now that regular prices are in full effect, it's the perfect time for your colleagues to take advantage of the Join and Attend registration option, which lets them join CPRS and register for Illuminate 2017 at the Extra-early bird rate in one fell swoop!
SCRP
Le Mois de l'adhésion bat son plein à la SCRP et la principale association des communicateurs professionnels au pays gonfle chaque jour ses rangs. Afin de conserver cet élan, nous vous rappelons que tout membre de la SCRP qui a manqué la date limite d'inscription au tarif hâtif à Illuminate 2017 peut quand même profiter du Programme de référence de membre pour mériter jusqu'à 800 $ de crédits échangeables contre l'inscription à la conférence.
Maintenant que le prix régulier est en vigueur, le moment est idéal pour que vos collègues profitent de l'option inscription et conférence, qui leur permet en même temps de se joindre à la SCRP et de s'inscrire à Illuminate 2017 au tarif extra-hâtif!
|
|
CPRS
This year's deadline for the SSHRC Awards of Excellence is next Friday, March 31. If you've worked for a post-secondary institution creating innovative communications that promote the impact of social sciences and humanities research, we might just have an award with your name on it — literally!
Entering the SSHRC Awards is free and CPRS membership is not required so get those submissions in as soon as possible.
READ MORE
SCRP
La date limite de cette année pour le Prix d'excellence du CRSH est vendredi prochain, le 31 mars. Si vous avez travaillé pour un établissement postsecondaire à créer des communications innovatrices afin de promouvoir l'impact de la recherche en sciences sociales et en sciences humaines, ce prix pourrait bien vous revenir!
S'inscrire en vue du Prix d'excellence CRSH ne coûte rien et pas besoin d'être membre de la SCRP, alors faites votre demande au plus tôt.
LIRE PLUS
CPRS
Next month, join Mark Ragan, Publisher and CEO of Ragan Communications, Inc., as he heads out on the second leg of his cross-country, CPRS sponsored tour: Advanced Writing and Brand Journalism, stopping in Ottawa on April 3, and Halifax on April 4.
In this two-part daylong event, Mark first leads delegates through Advanced Writing & Editing, where he discusses finding stories that grab attention and delivering them effectively by packaging your content with rich media to enhance your narrative. Then, in Brand Journalism for Communicators, he covers the principles of brand journalism and how to use them for your organization to create and manage original content that appeals to today's hectic reader.
Tickets are limited, so register today to learn from one of the industry's best communicators at the session nearest you.
SCRP
Le mois prochain, joignez-vous à Mark Ragan, éditeur et chef de la direction de Ragan Communications, Inc., alors qu'il entreprendra la deuxième partie de sa tournée pancanadienne commanditée par la SCRP : Advanced Writing and Brand Journalism, qui fera escale à Ottawa le 3 avril et Halifax le 4 avril.
Dans le cadre de ce séminaire en deux volets, Mark guide d'abord les participants vers une meilleure rédaction, où il discute de la façon de dénicher des histoires captivantes et les présenter efficacement en les enrobant de contenu médiatique riche qui bonifie la narration. Ensuite, il couvre les principes du journalisme de marque et de leur utilisation aux fins de votre organisation afin de créer et de gérer des contenus originaux qui intéresseront les lecteurs capricieux d'aujourd'hui.
Le nombre de places est limité, alors inscrivez-vous dès aujourd'hui afin d'apprendre auprès d'un des meilleurs communicateurs de l'industrie dans un atelier près de chez vous.
CPRS
Membership month at CPRS is in full swing and our local societies have filled their calendars with a variety of activities to connect with current and potential members. Register to attend an event nearest you by visiting the event page of your local society.
CPRS Manitoba (TODAY) Something From Nothing
CPRS Toronto (March 29) Membership Month Mix 'n Mingle
CPRS Vancouver (March 30) Speaker Series Panel: Shifting Norms in Politics and PR — PR is More Important than Ever Before
CPRS Ottawa-Gatineau (April 3) Advanced Writing and Brand Journalism with Mark Ragan
CPRS Nova Scotia (April 4) Advanced Writing and Brand Journalism with Mark Ragan
CPRS Calgary (April 11) April Fools! #PRFails
CPRS Edmonton (April 21) The Fort McMurray Fires and Crisis Communications
CPRS Toronto (May 2) 2017 ACE Awards Gala
Have an event you'd like to promote? Send us the details and we'll include it in our next edition as well as on our National Calendar of Events.
CPRS
 View the Public Relations and Communications Management opportunities that have been posted to the CPRS National Career File since our last issue. Click here to visit local CPRS Society Job Boards.
READ MORE
Forbes
The world we live in today is completely different from what it was 20 or even 10 years ago. Advancements in technology have both improved and disrupted our lives. Take, for instance, how artificial intelligence has transformed the way we communicate and get things done. We also can't overlook how machines are replacing jobs we as humans have been operating for decades. If Siri can answer our questions and Uber can develop self-driving cars, what's next on the horizon for AI?
READ MORE
Ottawa Business Journal
When Jackie King was a wee lass of five, she was given a minor role in a community play. She had three lines. Just three. But when it came time for her to deliver them on stage, she froze and started to cry.
Very few audience members would have predicted then that King would one day land the role of general manager of the Ottawa office of Hill+Knowlton Strategies and would ultimately be promoted to national senior vice-president at one of Canada's most prominent public relations and public affairs consultancy firms.
READ MORE
Equities
As the reputation of public relations within corporations continues to grow, we face an increased need to generate a positive return on investment as well as a satisfactory return on expectation. Unlike our everyday challenges with journalists, analysts and opinion-leaders, these challenges originate with our internal clients. Top executives keep public relations budgets low while maintaining high expectations. In this way, public relations falls victim to the conventional business wisdom that PR hasn't earned more resources because it cannot be measured.
READ MORE
Forbes
Austin, TX, has one of the fastest growing tech scenes in the country. In 2014, 115 Austin startups secured $993 million in funding. The 2016 SXSW Interactive Festival alone drew over 30,000 people eager to share emerging technologies and forge connections.
Being in the center of an avant-garde city like Austin moved me to incorporate innovation into my own public relations and marketing practices.
READ MORE
|
Missed last week's issue? See which articles your colleagues read most.
|
|
Don't be left behind. Click here to see what else you missed.
|
|
|
|
50 Minthorn Blvd.Suite 800, Thornhill, Ontario L3T 7X8
|
